Dell Inspiron Audience in United States

Dell Inspiron logo

Dell Inspiron has an estimated audience of 393,443 people in United States. 30.6% are female, 69.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: HP Pavilion (computer), ThinkPad, HP EliteBook, Lenovo, Dell.

The average Dell Inspiron fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include HP Pavilion (computer), ThinkPad, HP EliteBook, with strongest over-indexing on HP Pavilion (computer) (71.68× the country average). Demographically, the Dell Inspiron audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Dell Inspiron fans

Demographic split for Dell Inspiron audience in United States
MetricValue
Female30.6%
Male69.4%
Average age42.6
Estimated audience size393,443

Audience persona

The typical Dell Inspiron fan in United States is more male, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for HP Pavilion (computer).

Top regions in United States

Top regions ranked by reach for Dell Inspiron in United States
RegionReachAffinity
California43,9231.02×
Texas38,3611.13×
Florida26,4120.99×
New York23,0091.05×
Illinois14,2651.09×
Ohio12,8761.06×
Pennsylvania12,8400.97×
Georgia12,7731.05×
North Carolina12,4771.05×
Virginia10,8741.13×
Michigan10,8431.05×
New Jersey10,3191.03×
Washington9,4481.2×
Massachusetts8,9361.15×
Maryland8,4761.25×
Arizona8,4711.05×
Tennessee7,8270.99×
Indiana7,1811×
Colorado7,0081.13×
Missouri6,8371.08×
Alabama5,7741.05×
Kentucky5,5881.13×
Minnesota5,5850.99×
South Carolina5,5450.94×
Wisconsin5,4850.93×
Oklahoma5,2791.21×
Louisiana5,1981.02×
Oregon5,0671.12×
Connecticut3,9711.01×
Arkansas3,3741.04×
Nevada3,3600.88×
Utah3,3540.95×
Iowa3,3121.02×
Mississippi3,0730.95×
Kansas3,0440.98×
New Mexico2,1421.09×
Nebraska1,9651×
Idaho1,9260.98×
New Hampshire1,6581.07×
West Virginia1,6330.89×
Hawaii1,5440.91×
Maine1,3100.93×
Montana1,0911×
Rhode Island1,0910.87×
Washington, District of Columbia9900.84×
Delaware9350.86×
Alaska7860.93×
South Dakota6260.69×
North Dakota5730.71×
Vermont5480.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dell Inspiron audience
BrandAffinityCategory
HP Pavilion (computer)71.68×Technology & Electronics
ThinkPad66.91×Technology & Electronics
HP EliteBook81.7×Technology & Electronics
Lenovo24.26×Technology & Electronics
Dell20.77×Technology & Electronics
Hewlett-Packard18.64×Technology & Electronics
HP ProBook77.2×Technology & Electronics
HP Envy66.89×Technology & Electronics
Nvidia12.12×Technology & Electronics
Acer Inc.23.69×Technology & Electronics
Marie Curie20.12×Business & Career
2-in-1 PC19.98×Technology & Electronics
Personal computer5.7×Technology & Electronics
Computer monitors8.05×Technology & Electronics
Asus15.39×Technology & Electronics
Laptop6×Technology & Electronics
Consumer Cellular11.83×Technology & Electronics
Verizon Wireless6.19×Technology & Electronics
Apple Store5.8×Shopping
Mac OS22.32×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dell Inspiron audience
TraitClusterScore
Price SensitivityPREMIUM1.55
Need for SecurityCONSERVATISM1.44
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.19
Convenience OrientationPREMIUM1.16
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Dell Inspiron
CountryShare
United States17.1%
India10.2%
Japan9.2%

See Dell Inspiron audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Dell Inspiron have in United States?

Dell Inspiron has an estimated audience of 393,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Dell Inspiron fans?

30.6% of Dell Inspiron fans are female, 69.4% are male, with an average age of 42.6 years.

Which brands do Dell Inspiron fans like most?

Dell Inspiron fans show strongest brand affinity for HP Pavilion (computer) (71.68×), ThinkPad (66.91×), and HP EliteBook (81.7×) over the country average.

Where do Dell Inspiron fans live in United States?

Dell Inspiron fans in United States are most concentrated in California (reach 43,923), Texas (reach 38,361), and Florida (reach 26,412). These three regions account for the largest share of the active audience.

What other brands do Dell Inspiron fans also like?

Beyond Dell Inspiron itself, the audience over-indexes on ThinkPad (66.91×), HP EliteBook (81.7×), Lenovo (24.26×), and Dell (20.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dell Inspiron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.