HP Pavilion (computer) Audience in United States

HP Pavilion (computer) logo

HP Pavilion (computer) has an estimated audience of 837,286 people in United States. 36.6% are female, 63.4% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Jason Crabb, Stucco, Pro-Ject, Who Wants to Be a Millionaire?, Israel.

The average HP Pavilion (computer) fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Crabb, Stucco, Pro-Ject, with strongest over-indexing on Jason Crabb (74.58× the country average). Demographically, the HP Pavilion (computer) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of HP Pavilion (computer) fans

Demographic split for HP Pavilion (computer) audience in United States
MetricValue
Female36.6%
Male63.4%
Average age40.0
Estimated audience size837,286

Audience persona

The typical HP Pavilion (computer) fan in United States is more male, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jason Crabb.

Top regions in United States

Top regions ranked by reach for HP Pavilion (computer) in United States
RegionReachAffinity
California90,7710.99×
Texas84,0731.17×
Florida75,1901.33×
New York46,3510.99×
Georgia28,4951.1×
Illinois27,8281×
Pennsylvania25,9770.92×
North Carolina25,6601.02×
Ohio25,4630.99×
Michigan22,8601.04×
Virginia21,1881.04×
New Jersey20,3600.96×
Arizona18,5641.09×
Tennessee18,3981.1×
Washington18,0451.07×
Indiana16,3231.07×
Missouri14,7911.1×
Maryland14,5301.01×
Alabama14,0231.2×
Massachusetts13,9860.85×
Louisiana12,9381.2×
South Carolina12,8021.02×
Colorado12,2330.93×
Kentucky11,9371.14×
Minnesota11,8780.99×
Wisconsin11,5980.92×
Oklahoma11,5311.24×
Oregon9,7011.01×
Arkansas8,0941.17×
Mississippi7,7341.12×
Nevada7,6840.95×
Connecticut7,6070.91×
Utah7,5401.01×
Kansas7,3221.11×
Iowa6,8320.99×
Idaho4,9971.19×
West Virginia4,6811.2×
New Mexico4,3861.04×
Nebraska3,7330.89×
New Hampshire2,7640.84×
Maine2,7110.9×
Hawaii2,6250.73×
Montana2,2590.97×
Delaware2,0050.87×
Rhode Island1,9800.74×
Washington, District of Columbia1,8790.75×
South Dakota1,6960.88×
North Dakota1,6740.97×
Alaska1,6200.9×
Vermont1,0370.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HP Pavilion (computer) audience
BrandAffinityCategory
Jason Crabb74.58×Music & Radio
Stucco8.76×Home & Garden
Pro-Ject4.88×Music & Radio
Who Wants to Be a Millionaire?9.91×Movies & TV
Israel1.93×Travel & Leisure
Wikia3.07×Internet & Social Media
Home staging4.63×Home & Garden
Jesse Plemons2.83×Movies & TV
Kendra Scott2.41×Fashion & Accessoires
Howard County, Maryland9.29×Travel & Leisure
Nebraska Cornhuskers football2.72×Sports
Hammersmith23.45×Travel & Leisure
Cam Ward2.27×Sports
Berenstain Bears4.68×Literature
Grammarly2.71×Business & Career
Mangaka2.44×Literature
Elie Tahari6.88×Fashion & Accessoires
Hendrix College13.13×Business & Career
Queens College, City University of New York3.66×Business & Career
Jezebel (film)3.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HP Pavilion (computer) audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Need for SecurityCONSERVATISM1.58
Price SensitivityPREMIUM1.29
Convenience OrientationPREMIUM1.26
Social Media UsageJOY1.23
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for HP Pavilion (computer)
CountryShare
United States19.9%
India9.0%
Japan7.2%

See HP Pavilion (computer) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does HP Pavilion (computer) have in United States?

HP Pavilion (computer) has an estimated audience of 837,286 people in United States, concentrated in California and Texas.

What is the gender split and age of HP Pavilion (computer) fans?

36.6% of HP Pavilion (computer) fans are female, 63.4% are male, with an average age of 40.0 years.

Which brands do HP Pavilion (computer) fans like most?

HP Pavilion (computer) fans show strongest brand affinity for Jason Crabb (74.58×), Stucco (8.76×), and Pro-Ject (4.88×) over the country average.

Where do HP Pavilion (computer) fans live in United States?

HP Pavilion (computer) fans in United States are most concentrated in California (reach 90,771), Texas (reach 84,073), and Florida (reach 75,190). These three regions account for the largest share of the active audience.

What other brands do HP Pavilion (computer) fans also like?

Beyond HP Pavilion (computer) itself, the audience over-indexes on Stucco (8.76×), Pro-Ject (4.88×), Who Wants to Be a Millionaire? (9.91×), and Israel (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HP Pavilion (computer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.