Rascasse Audience Intelligence

HP Pavilion (computer) Target Market in United States

A data profile of the people who buy, follow and care about HP Pavilion (computer) in United States — modelled from more than twelve digital signal sources. HP Pavilion (computer) has an estimated audience of 833,481 people in United States.

#2734among Brand in United States#800in Technology & Electronics

The average HP Pavilion (computer) fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Apple Store, HP EliteBook, ThinkPad, with strongest over-indexing on Apple Store (17.64× the country average).

Demographically, the HP Pavilion (computer) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HP Pavilion (computer) fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Apple Store.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HP Pavilion (computer) profile in United States.

Audience size
833K
in United States
Gender
36.6%♀
63.4% male
Age
40.0
average years
Country rank
#26710
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HP Pavilion (computer)

36.6% are female, 63.4% are male, average age 40.0.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for HP Pavilion (computer) audience in United States
MetricValue
Female36.6%
Male63.4%
Average age40.0
Estimated audience size833,481
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the HP Pavilion (computer) audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3917%
40-4916%
50+27%
Fig. 04

Worldwide distribution

19.8%

of the worldwide HP Pavilion (computer) audience comes from United States.

Worldwide audience distribution share by country for HP Pavilion (computer)
CountryShare
United States19.8%
India8.6%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HP Pavilion (computer) audience in United States is strongest.

Fig. 05

Top regions by affinity

HP Pavilion (computer) customers by region in United States
#RegionReachAffinity×
01Florida~80K1.46×
02Oklahoma~10K1.23×
03Arkansas~8K1.22×
04Idaho~5K1.20×
05West Virginia~5K1.20×
06Alabama~10K1.17×
07Louisiana~10K1.17×
08Kentucky~10K1.11×
09Texas~80K1.10×
10Mississippi~8K1.10×
11Georgia~30K1.09×
12Tennessee~20K1.09×
13Kansas~7K1.09×
14Indiana~20K1.06×
15Missouri~10K1.05×
16New Mexico~4K1.04×
17Arizona~20K1.03×
18Washington~20K1.03×
19North Carolina~30K1.02×
20Utah~8K1.02×
21North Dakota~2K1.02×
22Michigan~20K1.01×
23Virginia~20K1.00×
24Iowa~7K1.00×
25Montana~2K1.00×
26Alaska~2K1.00×
27Oregon~9K0.99×
28Ohio~30K0.98×
29Maryland~10K0.97×
30South Carolina~10K0.97×
31Illinois~30K0.96×
32Minnesota~10K0.96×
33Nevada~8K0.96×
34California~90K0.95×
35Maine~3K0.95×
36Delaware~2K0.95×
37Nebraska~4K0.93×
38South Dakota~2K0.93×
39New Jersey~20K0.92×
40Wisconsin~10K0.92×
41New Hampshire~3K0.92×
42New York~40K0.91×
43Pennsylvania~30K0.91×
44Connecticut~8K0.90×
45Vermont~1K0.89×
46Colorado~10K0.88×
47Rhode Island~2K0.86×
48Massachusetts~10K0.83×
49Hawaii~3K0.82×
50Washington, District of Columbia~2K0.80×
Fig. 06

Affinity by region

Affinity by region — HP Pavilion (computer), United States
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HP Pavilion (computer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HP Pavilion (computer) audience
#·InterestCategoryAffinity×
01HP EliteBookTechnology & Electronics82.71×
02Dell InspironTechnology & Electronics71.68×
03ThinkPadTechnology & Electronics53.29×
04SteelSeriesGames26.47×
05Mac OSTechnology & Electronics22.83×
06Microsoft SurfaceTechnology & Electronics21.63×
07No Man's SkyGames18.38×
08Apple StoreShopping17.64×
09Diablo (series)Games16.45×
10MotherboardTechnology & Electronics15.65×
11Hewlett-PackardTechnology & Electronics11.48×
12UbisoftGames11.18×
13U.S. CellularTechnology & Electronics9.93×
14Peter ThielBusiness & Career6.12×
15Computer monitorsTechnology & Electronics5.72×
16LaptopTechnology & Electronics5.31×
17SteamGames4.61×
18Gaming computerTechnology & Electronics4.32×
19Mobile gameGames2.46×
20Planet FitnessSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HP Pavilion (computer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HP Pavilion (computer) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Quality AwarenessPREMIUM1.46×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HP Pavilion (computer) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.82×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HP Pavilion (computer)'s target market in United States?

HP Pavilion (computer)'s target market in United States covers an estimated 833,481 people, concentrated in California and Florida.

02

What is the gender split and age of HP Pavilion (computer) customers?

36.6% of the HP Pavilion (computer) audience are female, 63.4% are male, with an average age of 40.0 years.

03

Which brands do HP Pavilion (computer) fans like most?

HP Pavilion (computer) fans show strongest brand affinity for Apple Store (17.64×), HP EliteBook (82.71×), and ThinkPad (53.29×) over the country average.

04

Where do HP Pavilion (computer) fans live in United States?

HP Pavilion (computer) fans in United States are most concentrated in California (reach ~90K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do HP Pavilion (computer) fans also like?

Beyond HP Pavilion (computer) itself, the audience over-indexes on HP EliteBook (82.71×), ThinkPad (53.29×), Dell Inspiron (71.68×), and Diablo (series) (16.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See HP Pavilion (computer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HP Pavilion (computer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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