Microsoft Surface Audience in United States

Microsoft Surface logo

Microsoft Surface has an estimated audience of 1,474,740 people in United States. 36.4% are female, 63.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Untappd, DocuSign, StubHub, NEC, Asurion.

The average Microsoft Surface fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Untappd, DocuSign, StubHub, with strongest over-indexing on Untappd (116.43× the country average). Demographically, the Microsoft Surface audience skews more male with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Microsoft Surface fans

Demographic split for Microsoft Surface audience in United States
MetricValue
Female36.4%
Male63.6%
Average age37.4
Estimated audience size1,474,740

Audience persona

The typical Microsoft Surface fan in United States is more male, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Untappd.

Top regions in United States

Top regions ranked by reach for Microsoft Surface in United States
RegionReachAffinity
California171,1461.06×
Texas146,2341.15×
Florida101,2801.01×
New York98,4371.19×
Illinois54,2561.1×
Pennsylvania51,0711.03×
Washington48,0441.62×
Georgia46,0301.01×
North Carolina45,3041.02×
Ohio44,9010.99×
New Jersey42,8161.14×
Virginia40,9341.14×
Michigan37,1580.96×
Massachusetts33,1641.14×
Arizona28,7890.96×
Colorado28,7271.24×
Maryland27,8831.1×
Tennessee27,6950.94×
Indiana27,1471.01×
Missouri23,4210.99×
Minnesota21,8531.03×
Wisconsin20,4370.92×
South Carolina18,0560.81×
Louisiana17,9090.94×
Oregon17,5321.04×
Kentucky16,8240.91×
Oklahoma16,4471×
Connecticut16,3321.1×
Alabama16,1560.78×
Utah14,5061.1×
Nevada12,4000.87×
Kansas11,8281.02×
Iowa11,3970.94×
Arkansas10,7560.89×
Mississippi8,4080.69×
Idaho7,7371.05×
Nebraska7,2050.97×
Hawaii6,5541.03×
New Mexico6,0970.82×
New Hampshire6,0261.04×
West Virginia5,4400.79×
Washington, District of Columbia5,3271.2×
Maine4,7030.89×
Montana4,0741×
Rhode Island4,0430.86×
Delaware3,6200.89×
North Dakota3,0361×
South Dakota2,8980.85×
Vermont2,2590.87×
Wyoming1,9100.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Surface audience
BrandAffinityCategory
Untappd116.43×Internet & Social Media
DocuSign16.01×Technology & Electronics
StubHub11.79×Travel & Leisure
NEC48.55×Technology & Electronics
Asurion30.3×Business & Career
Kristian Nairn151.11×Movies & TV
Groovy (programming language)12.99×Technology & Electronics
Paperless Post25.24×Shopping
The UPS Store4.83×Shopping
Gemini6.11×Technology & Electronics
A Million Ways to Die in the West43.38×Movies & TV
OpenAI8.11×Technology & Electronics
T. Rowe Price19.98×Business & Career
Seth Curry21.92×Sports
Colorado Technical University57.3×Business & Career
Dell Latitude63.93×Technology & Electronics
Xerox35.98×Technology & Electronics
Jon Gruden18.36×Sports
PicMonkey46.87×Internet & Social Media
Gmail3.51×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Surface audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
Risk AppetiteTHRILL1.88
Luxury OrientationPREMIUM1.79
IndulgenceJOY1.64
Family OrientationCONSERVATISM1.64
Early Adopter MentalityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Surface
CountryShare
United States20.5%
Italy13.2%
Japan7.7%

See Microsoft Surface audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Microsoft Surface have in United States?

Microsoft Surface has an estimated audience of 1,474,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Microsoft Surface fans?

36.4% of Microsoft Surface fans are female, 63.6% are male, with an average age of 37.4 years.

Which brands do Microsoft Surface fans like most?

Microsoft Surface fans show strongest brand affinity for Untappd (116.43×), DocuSign (16.01×), and StubHub (11.79×) over the country average.

Where do Microsoft Surface fans live in United States?

Microsoft Surface fans in United States are most concentrated in California (reach 171,146), Texas (reach 146,234), and Florida (reach 101,280). These three regions account for the largest share of the active audience.

What other brands do Microsoft Surface fans also like?

Beyond Microsoft Surface itself, the audience over-indexes on DocuSign (16.01×), StubHub (11.79×), NEC (48.55×), and Asurion (30.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.