Microsoft Surface Audience in Germany
Microsoft Surface has an estimated audience of 487,630 people in Germany. 32.2% are female, 67.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: S.L. Benfica, Pool (cue sports), Uomini e Donne, Microsoft Store, Sport Club Corinthians Paulista.
The average Microsoft Surface fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include S.L. Benfica, Pool (cue sports), Uomini e Donne, with strongest over-indexing on S.L. Benfica (21.44× the country average). Demographically, the Microsoft Surface audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Microsoft Surface fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 37.3 |
| Estimated audience size | 487,630 |
Audience persona
The typical Microsoft Surface fan in Germany is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for S.L. Benfica.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,163 | 1.08× |
| Bayern | 109,134 | 1.39× |
| Baden-Württemberg | 86,113 | 1.29× |
| Niedersachsen | 46,349 | 0.98× |
| Hessen | 44,350 | 1.19× |
| Rheinland-Pfalz | 25,831 | 1.06× |
| Berlin | 25,639 | 1.18× |
| Sachsen | 21,072 | 0.88× |
| Schleswig-Holstein | 15,842 | 0.9× |
| Hamburg | 13,778 | 1.25× |
| Brandenburg | 12,393 | 0.82× |
| Sachsen-Anhalt | 9,755 | 0.77× |
| Thüringen | 9,738 | 0.78× |
| Mecklenburg-Vorpommern | 6,233 | 0.67× |
| Saarland | 5,248 | 0.88× |
| Bremen | 3,633 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| S.L. Benfica | 21.44× | Sports |
| Pool (cue sports) | 15.84× | Sports |
| Uomini e Donne | 21.41× | Movies & TV |
| Microsoft Store | 24.41× | Technology & Electronics |
| Sport Club Corinthians Paulista | 21.66× | Sports |
| Microsoft Edge | 21.73× | Technology & Electronics |
| Patrizia Pepe | 21.33× | Fashion & Accessoires |
| Lacrosse | 17.5× | Sports |
| S.S. Lazio | 11.7× | Sports |
| Classic car | 5.09× | Cars & Mobility |
| Škoda Fabia | 8.66× | Cars & Mobility |
| Zero Motorcycles | 28.96× | Cars & Mobility |
| Renault | 3.89× | Cars & Mobility |
| Smart (automobile) | 15.49× | Cars & Mobility |
| Sport touring motorcycle | 18.24× | Cars & Mobility |
| Range Rover | 5.04× | Cars & Mobility |
| Made in Italy | 3.75× | Business & Career |
| OneDrive | 4.63× | Technology & Electronics |
| Commerzbank | 2.04× | Business & Career |
| Mini | 6.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.86 |
| Quality Awareness | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.38 |
| Need for Security | CONSERVATISM | 1.36 |
| Social Media Usage | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 13.2% |
| Japan | 7.7% |
See Microsoft Surface audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Microsoft Surface have in Germany?
Microsoft Surface has an estimated audience of 487,630 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microsoft Surface fans?
32.2% of Microsoft Surface fans are female, 67.8% are male, with an average age of 37.3 years.
Which brands do Microsoft Surface fans like most?
Microsoft Surface fans show strongest brand affinity for S.L. Benfica (21.44×), Pool (cue sports) (15.84×), and Uomini e Donne (21.41×) over the country average.
Where do Microsoft Surface fans live in Germany?
Microsoft Surface fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,163), Bayern (reach 109,134), and Baden-Württemberg (reach 86,113). These three regions account for the largest share of the active audience.
What other brands do Microsoft Surface fans also like?
Beyond Microsoft Surface itself, the audience over-indexes on Pool (cue sports) (15.84×), Uomini e Donne (21.41×), Microsoft Store (24.41×), and Sport Club Corinthians Paulista (21.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microsoft Surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.