Rascasse Audience Intelligence

Microsoft Surface Target Market in Germany

A data profile of the people who buy, follow and care about Microsoft Surface in Germany — modelled from more than twelve digital signal sources. Microsoft Surface has an estimated audience of 474,283 people in Germany.

#23among Software in Germany#1595among Brand in Germany#527in Technology & Electronics

The average Microsoft Surface fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include S.L. Benfica, Pool (cue sports), alVolante, with strongest over-indexing on S.L. Benfica (21.44× the country average).

Demographically, the Microsoft Surface audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microsoft Surface fan in Germany is more male, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for S.L. Benfica.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Surface profile in Germany.

Audience size
474K
in Germany
Gender
32.2%♀
67.8% male
Age
37.3
average years
Country rank
#12272
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Surface

32.2% are female, 67.8% are male, average age 37.3.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Microsoft Surface audience in Germany
MetricValue
Female32.2%
Male67.8%
Average age37.3
Estimated audience size474,283
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Microsoft Surface audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4922%
50+16%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Microsoft Surface audience comes from Germany.

Worldwide audience distribution share by country for Microsoft Surface
CountryShare
United States17.9%
Italy12.1%
Poland9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Surface audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microsoft Surface customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.36×
02Baden-Württemberg~80K1.26×
03Hamburg~10K1.21×
04Hessen~40K1.16×
05Berlin~20K1.11×
06Nordrhein-Westfalen~100K1.05×
07Rheinland-Pfalz~30K1.04×
08Niedersachsen~50K0.98×
09Saarland~6K0.93×
10Bremen~4K0.93×
11Schleswig-Holstein~20K0.92×
12Sachsen~20K0.90×
13Brandenburg~10K0.84×
14Thüringen~10K0.82×
15Sachsen-Anhalt~10K0.80×
16Mecklenburg-Vorpommern~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Microsoft Surface, Germany
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Surface audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Surface audience
#·InterestCategoryAffinity×
01alVolanteNews37.39×
02Zero MotorcyclesCars & Mobility28.96×
03Microsoft StoreTechnology & Electronics24.41×
04Microsoft EdgeTechnology & Electronics21.73×
05Sport Club Corinthians PaulistaSports21.66×
06S.L. BenficaSports21.44×
07Uomini e DonneMovies & TV21.41×
08Patrizia PepeFashion & Accessoires21.33×
09Sport touring motorcycleCars & Mobility18.24×
10LacrosseSports17.50×
11Pool (cue sports)Sports15.84×
12Smart (automobile)Cars & Mobility15.49×
13S.S. LazioSports11.70×
14MiniShopping6.87×
15Classic carCars & Mobility5.09×
16Range RoverCars & Mobility5.04×
17OneDriveTechnology & Electronics4.63×
18RenaultCars & Mobility3.89×
19Made in ItalyBusiness & Career3.75×
20CommerzbankBusiness & Career2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Surface audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Surface audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
Career OrientationPOWER1.46×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Surface audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.87×
ExtroversionTHRILL0.91×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Surface's target market in Germany?

Microsoft Surface's target market in Germany covers an estimated 474,283 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microsoft Surface customers?

32.2% of the Microsoft Surface audience are female, 67.8% are male, with an average age of 37.3 years.

03

Which brands do Microsoft Surface fans like most?

Microsoft Surface fans show strongest brand affinity for S.L. Benfica (21.44×), Pool (cue sports) (15.84×), and alVolante (37.39×) over the country average.

04

Where do Microsoft Surface fans live in Germany?

Microsoft Surface fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Surface fans also like?

Beyond Microsoft Surface itself, the audience over-indexes on Pool (cue sports) (15.84×), alVolante (37.39×), Uomini e Donne (21.41×), and Microsoft Store (24.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Microsoft Surface audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microsoft Surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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