Smart (automobile) Audience in Germany
Smart (automobile) has an estimated audience of 288,723 people in Germany. 36.6% are female, 63.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: City car, Dacia Jogger, Tesla Motors, Kia Picanto, Hyundai.
The average Smart (automobile) fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include City car, Dacia Jogger, Tesla Motors, with strongest over-indexing on City car (10.62× the country average). Demographically, the Smart (automobile) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Smart (automobile) fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 37.8 |
| Estimated audience size | 288,723 |
Audience persona
The typical Smart (automobile) fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for City car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,998 | 1.23× |
| Baden-Württemberg | 53,111 | 1.35× |
| Bayern | 47,118 | 1.02× |
| Niedersachsen | 27,380 | 0.98× |
| Hessen | 27,305 | 1.24× |
| Berlin | 14,591 | 1.13× |
| Rheinland-Pfalz | 14,378 | 0.99× |
| Sachsen | 11,432 | 0.81× |
| Schleswig-Holstein | 10,989 | 1.06× |
| Hamburg | 8,894 | 1.36× |
| Brandenburg | 7,957 | 0.89× |
| Thüringen | 5,424 | 0.74× |
| Sachsen-Anhalt | 4,949 | 0.66× |
| Mecklenburg-Vorpommern | 3,753 | 0.68× |
| Saarland | 3,366 | 0.95× |
| Bremen | 2,259 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City car | 10.62× | Cars & Mobility |
| Dacia Jogger | 15.22× | Cars & Mobility |
| Tesla Motors | 7.89× | Cars & Mobility |
| Kia Picanto | 22.72× | Cars & Mobility |
| Hyundai | 7.15× | Cars & Mobility |
| Kia Sorento | 19.06× | Cars & Mobility |
| Used car | 5.16× | Cars & Mobility |
| Kia Sportage | 13.55× | Cars & Mobility |
| Mazda3 | 18.27× | Cars & Mobility |
| Ford Fiesta | 14.06× | Cars & Mobility |
| Mazda CX-5 | 13.89× | Cars & Mobility |
| Hatchback | 6.16× | Cars & Mobility |
| Subcompact car | 12.98× | Cars & Mobility |
| Fuel | 9.53× | Cars & Mobility |
| Mazda CX-3 | 20.58× | Cars & Mobility |
| Automobile Dacia | 15.22× | Cars & Mobility |
| Tire | 4.46× | Cars & Mobility |
| Peugeot | 6.38× | Cars & Mobility |
| Opel Adam | 20.16× | Cars & Mobility |
| Daihatsu | 23.46× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.25 |
| Need for Security | CONSERVATISM | 1.24 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.3% |
| United States | 9.3% |
| Germany | 5.8% |
See Smart (automobile) audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Smart (automobile) have in Germany?
Smart (automobile) has an estimated audience of 288,723 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Smart (automobile) fans?
36.6% of Smart (automobile) fans are female, 63.4% are male, with an average age of 37.8 years.
Which brands do Smart (automobile) fans like most?
Smart (automobile) fans show strongest brand affinity for City car (10.62×), Dacia Jogger (15.22×), and Tesla Motors (7.89×) over the country average.
Where do Smart (automobile) fans live in Germany?
Smart (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,998), Baden-Württemberg (reach 53,111), and Bayern (reach 47,118). These three regions account for the largest share of the active audience.
What other brands do Smart (automobile) fans also like?
Beyond Smart (automobile) itself, the audience over-indexes on Dacia Jogger (15.22×), Tesla Motors (7.89×), Kia Picanto (22.72×), and Hyundai (7.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smart (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.