Smart (automobile) Audience in United States

Smart (automobile) logo

Smart (automobile) has an estimated audience of 461,658 people in United States. 50.8% are female, 49.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: SeatGeek, Purex (laundry detergent), City car, Mobile phones, Gmail.

The average Smart (automobile) fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SeatGeek, Purex (laundry detergent), City car, with strongest over-indexing on SeatGeek (36.34× the country average). Demographically, the Smart (automobile) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Smart (automobile) fans

Demographic split for Smart (automobile) audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.1
Estimated audience size461,658

Audience persona

The typical Smart (automobile) fan in United States is balanced, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for SeatGeek.

Top regions in United States

Top regions ranked by reach for Smart (automobile) in United States
RegionReachAffinity
California88,9631.75×
Texas58,0001.46×
Florida35,2231.13×
New York25,9881.01×
Georgia18,8431.32×
Pennsylvania18,3011.18×
Illinois15,5781.01×
New Jersey15,0991.29×
Washington14,5871.58×
Michigan13,9371.15×
Virginia13,3701.19×
North Carolina12,9110.93×
Ohio12,6210.89×
Arizona10,7431.14×
Tennessee9,6311.04×
Maryland8,5381.08×
Massachusetts8,2420.91×
Missouri7,9041.06×
South Carolina7,5341.08×
Louisiana7,0011.18×
Indiana6,8530.81×
Colorado6,8070.94×
Alabama6,5841.02×
Oregon5,9241.12×
Kentucky5,6620.98×
Minnesota5,4880.83×
Wisconsin5,1120.74×
Connecticut5,1031.1×
Oklahoma4,7830.93×
Nevada4,7071.05×
Iowa4,2651.12×
Arkansas4,2271.11×
Kansas3,6381×
Utah3,5940.87×
Mississippi3,4420.91×
New Mexico2,7021.17×
Washington, District of Columbia2,1281.53×
Nebraska1,9680.85×
Idaho1,8370.79×
Hawaii1,5880.8×
West Virginia1,5750.73×
New Hampshire1,4810.81×
Maine1,1860.72×
Rhode Island1,0680.73×
Delaware1,0190.8×
Montana9420.74×
Alaska8150.83×
North Dakota7080.75×
South Dakota6540.61×
Vermont5280.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart (automobile) audience
BrandAffinityCategory
SeatGeek36.34×Sports
Purex (laundry detergent)52×Home & Garden
City car16.19×Cars & Mobility
Mobile phones2.4×Technology & Electronics
Gmail3.06×Internet & Social Media
U.S. state2.14×Travel & Leisure
Online shopping1.75×Shopping
Google Docs2.77×Internet & Social Media
Food1.59×Food & Beverages
Mobile app2.05×Technology & Electronics
Fitness and wellness1.57×Sports
New York City2.09×Travel & Leisure
Business1.66×Business & Career
Video games1.9×Games
Movies1.51×Movies & TV
Instant messaging2.47×Internet & Social Media
Personal finance1.69×Business & Career
Computers1.66×Technology & Electronics
Family1.56×Kids & Family
Child1.77×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart (automobile) audience
TraitClusterScore
Quality AwarenessPREMIUM1.42
Luxury OrientationPREMIUM1.18
Design AffinityPREMIUM1.17
Price SensitivityPREMIUM1.08
IndulgenceJOY1.04
CreativityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Smart (automobile)
CountryShare
Italy21.3%
United States9.3%
Germany5.8%

See Smart (automobile) audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Smart (automobile) have in United States?

Smart (automobile) has an estimated audience of 461,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Smart (automobile) fans?

50.8% of Smart (automobile) fans are female, 49.2% are male, with an average age of 37.1 years.

Which brands do Smart (automobile) fans like most?

Smart (automobile) fans show strongest brand affinity for SeatGeek (36.34×), Purex (laundry detergent) (52×), and City car (16.19×) over the country average.

Where do Smart (automobile) fans live in United States?

Smart (automobile) fans in United States are most concentrated in California (reach 88,963), Texas (reach 58,000), and Florida (reach 35,223). These three regions account for the largest share of the active audience.

What other brands do Smart (automobile) fans also like?

Beyond Smart (automobile) itself, the audience over-indexes on Purex (laundry detergent) (52×), City car (16.19×), Mobile phones (2.4×), and Gmail (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.