Rascasse Audience Intelligence

Smart (automobile) Target Market in United States

A data profile of the people who buy, follow and care about Smart (automobile) in United States — modelled from more than twelve digital signal sources. Smart (automobile) has an estimated audience of 465,227 people in United States.

#48among Car manufacturer in United States#3929among Brand in United States#1068in Cars & Mobility

The average Smart (automobile) fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SeatGeek, Purex (laundry detergent), City car, with strongest over-indexing on SeatGeek (36.34× the country average).

Demographically, the Smart (automobile) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart (automobile) fan in United States is balanced, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for SeatGeek.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart (automobile) profile in United States.

Audience size
465K
in United States
Gender
50.8%♀
49.2% male
Age
37.1
average years
Country rank
#38220
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smart (automobile)

50.8% are female, 49.2% are male, average age 37.1.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Smart (automobile) audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.1
Estimated audience size465,227
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Smart (automobile) audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Smart (automobile) audience comes from United States.

Worldwide audience distribution share by country for Smart (automobile)
CountryShare
Italy21.0%
United States9.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart (automobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart (automobile) customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.61×
02California~80K1.53×
03Pennsylvania~20K1.48×
04Washington~10K1.47×
05New Jersey~20K1.43×
06Texas~50K1.34×
07Washington, District of Columbia~2K1.33×
08South Carolina~8K1.21×
09Georgia~20K1.19×
10New Mexico~3K1.15×
11Arkansas~4K1.14×
12Michigan~10K1.10×
13Virginia~10K1.09×
14Kentucky~6K1.08×
15Connecticut~5K1.08×
16Florida~30K1.05×
17Maryland~8K1.04×
18Iowa~4K1.04×
19Oregon~5K1.02×
20Illinois~20K1.01×
21Arizona~10K1.01×
22Missouri~7K1.00×
23Nevada~4K1.00×
24Tennessee~9K0.99×
25Alabama~6K0.97×
26Kansas~4K0.97×
27North Carolina~10K0.95×
28Oklahoma~5K0.95×
29Mississippi~4K0.95×
30New York~20K0.94×
31Ohio~10K0.93×
32Massachusetts~8K0.89×
33Nebraska~2K0.89×
34Delaware~1K0.89×
35Indiana~7K0.88×
36Utah~4K0.87×
37Colorado~6K0.86×
38West Virginia~2K0.86×
39Idaho~2K0.85×
40Alaska<1K0.85×
41North Dakota<1K0.85×
42Hawaii~2K0.84×
43New Hampshire~2K0.84×
44Wisconsin~6K0.82×
45Minnesota~5K0.82×
46Rhode Island~1K0.81×
47South Dakota<1K0.81×
48Montana~1K0.80×
49Maine~1K0.75×
50Vermont<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Smart (automobile), United States
0.71×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart (automobile) audience
#·InterestCategoryAffinity×
01Purex (laundry detergent)Home & Garden52.00×
02SeatGeekSports36.34×
03City carCars & Mobility16.19×
04GmailInternet & Social Media3.06×
05Google DocsInternet & Social Media2.77×
06Instant messagingInternet & Social Media2.47×
07Mobile phonesTechnology & Electronics2.40×
08U.S. stateTravel & Leisure2.14×
09New York CityTravel & Leisure2.09×
10Mobile appTechnology & Electronics2.05×
11Video gamesGames1.90×
12ChildKids & Family1.77×
13Online shoppingShopping1.75×
14Personal financeBusiness & Career1.69×
15BusinessBusiness & Career1.66×
16ComputersTechnology & Electronics1.66×
17FoodFood & Beverages1.59×
18Fitness and wellnessSports1.57×
19FamilyKids & Family1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart (automobile) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.99×
Family OrientationCONSERVATISM1.83×
Price SensitivityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart (automobile) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.90×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smart (automobile)'s target market in United States?

Smart (automobile)'s target market in United States covers an estimated 465,227 people, concentrated in California and Texas.

02

What is the gender split and age of Smart (automobile) customers?

50.8% of the Smart (automobile) audience are female, 49.2% are male, with an average age of 37.1 years.

03

Which brands do Smart (automobile) fans like most?

Smart (automobile) fans show strongest brand affinity for SeatGeek (36.34×), Purex (laundry detergent) (52×), and City car (16.19×) over the country average.

04

Where do Smart (automobile) fans live in United States?

Smart (automobile) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Smart (automobile) fans also like?

Beyond Smart (automobile) itself, the audience over-indexes on Purex (laundry detergent) (52×), City car (16.19×), Mobile phones (2.4×), and Gmail (3.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Smart (automobile) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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