Rascasse Audience Intelligence

Kia Picanto Audience in Germany

A data profile of the people who buy, follow and care about Kia Picanto in Germany — modelled from more than twelve digital signal sources. Kia Picanto has an estimated audience of 606,909 people in Germany.

#133among Car Model in Germany#462in Cars & Mobility

The average Kia Picanto fan in Germany is 44.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opel GT, Kia Cerato, Daihatsu, with strongest over-indexing on Opel GT (122.4× the country average).

Demographically, the Kia Picanto audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Picanto fan in Germany is more male, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Opel GT.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Picanto profile in Germany.

Audience size
607K
in Germany
Gender
33.9%♀
66.1% male
Age
44.6
average years
Country rank
#10004
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Picanto fans

33.9% are female, 66.1% are male, average age 44.6.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Kia Picanto audience in Germany
MetricValue
Female33.9%
Male66.1%
Average age44.6
Estimated audience size606,909
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Kia Picanto audience in Germany
Age bracketShare%
16-1914%
20-2912%
30-3915%
40-4922%
50+37%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Kia Picanto audience comes from Germany.

Worldwide audience distribution share by country for Kia Picanto
CountryShare
Italy8.1%
Colombia6.3%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Picanto audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Picanto fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.59×
02Bremen~6K1.11×
03Niedersachsen~60K1.07×
04Hessen~50K1.06×
05Saarland~8K1.05×
06Baden-Württemberg~90K1.04×
07Hamburg~10K1.03×
08Rheinland-Pfalz~30K1.01×
09Bayern~90K0.97×
10Berlin~30K0.96×
11Brandenburg~20K0.91×
12Schleswig-Holstein~20K0.89×
13Sachsen~30K0.86×
14Sachsen-Anhalt~10K0.86×
15Thüringen~10K0.85×
16Mecklenburg-Vorpommern~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Kia Picanto, Germany
0.78×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Picanto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Picanto audience
#·InterestCategoryAffinity×
01Kia CeratoCars & Mobility139.78×
02Opel GTCars & Mobility122.40×
03Mini sport utility vehicleCars & Mobility93.68×
04Citroën DS3Cars & Mobility92.49×
05DaihatsuCars & Mobility89.25×
06BuickCars & Mobility62.09×
07Saab AutomobileCars & Mobility60.56×
08Alfa Romeo Giulietta (2010)Cars & Mobility57.87×
09Citroën DSCars & Mobility56.32×
10Kia OptimaCars & Mobility52.10×
11Opel AdamCars & Mobility47.75×
12LanciaCars & Mobility34.27×
13Kia SoulCars & Mobility33.39×
14Kia RioCars & Mobility26.64×
15DS AutomobilesCars & Mobility24.58×
16HummerCars & Mobility20.00×
17Car financeCars & Mobility20.00×
18Certified Pre-OwnedCars & Mobility18.31×
19Kia EV6Cars & Mobility16.51×
20City carCars & Mobility10.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Picanto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Picanto audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.59×
Quality AwarenessPREMIUM1.54×
Sports ActivityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Picanto audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
MindfulnessBALANCE0.80×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Picanto have in Germany?

Kia Picanto has an estimated audience of 606,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia Picanto fans?

33.9% of Kia Picanto fans are female, 66.1% are male, with an average age of 44.6 years.

03

Which brands do Kia Picanto fans like most?

Kia Picanto fans show strongest brand affinity for Opel GT (122.4×), Kia Cerato (139.78×), and Daihatsu (89.25×) over the country average.

04

Where do Kia Picanto fans live in Germany?

Kia Picanto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Picanto fans also like?

Beyond Kia Picanto itself, the audience over-indexes on Kia Cerato (139.78×), Daihatsu (89.25×), Mini sport utility vehicle (93.68×), and Opel Adam (47.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Kia Picanto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Picanto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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