Kia Picanto Audience in Germany
Kia Picanto has an estimated audience of 610,519 people in Germany. 33.9% are female, 66.1% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Opel GT, Kia Cerato, Daihatsu, Mini sport utility vehicle, Opel Adam.
The average Kia Picanto fan in Germany is 44.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Opel GT, Kia Cerato, Daihatsu, with strongest over-indexing on Opel GT (122.4× the country average). Demographically, the Kia Picanto audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Kia Picanto fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 44.6 |
| Estimated audience size | 610,519 |
Audience persona
The typical Kia Picanto fan in Germany is more male, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Opel GT.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,087 | 1.63× |
| Bayern | 96,531 | 0.98× |
| Baden-Württemberg | 89,331 | 1.07× |
| Niedersachsen | 64,651 | 1.09× |
| Hessen | 49,434 | 1.06× |
| Rheinland-Pfalz | 31,114 | 1.02× |
| Berlin | 27,389 | 1× |
| Sachsen | 25,454 | 0.85× |
| Schleswig-Holstein | 19,815 | 0.9× |
| Brandenburg | 17,004 | 0.9× |
| Hamburg | 14,688 | 1.06× |
| Sachsen-Anhalt | 12,749 | 0.81× |
| Thüringen | 12,727 | 0.82× |
| Mecklenburg-Vorpommern | 8,426 | 0.72× |
| Saarland | 7,380 | 0.98× |
| Bremen | 5,692 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opel GT | 122.4× | Cars & Mobility |
| Kia Cerato | 139.78× | Cars & Mobility |
| Daihatsu | 89.25× | Cars & Mobility |
| Mini sport utility vehicle | 93.68× | Cars & Mobility |
| Opel Adam | 47.75× | Cars & Mobility |
| Buick | 62.09× | Cars & Mobility |
| Citroën DS | 56.32× | Cars & Mobility |
| Kia Optima | 52.1× | Cars & Mobility |
| Certified Pre-Owned | 18.31× | Cars & Mobility |
| City car | 10.32× | Cars & Mobility |
| Alfa Romeo Giulietta (2010) | 57.87× | Cars & Mobility |
| Saab Automobile | 60.56× | Cars & Mobility |
| Lancia | 34.27× | Cars & Mobility |
| Citroën DS3 | 92.49× | Cars & Mobility |
| DS Automobiles | 24.58× | Cars & Mobility |
| Kia Soul | 33.39× | Cars & Mobility |
| Hummer | 20× | Cars & Mobility |
| Kia Rio | 26.64× | Cars & Mobility |
| Kia EV6 | 16.51× | Cars & Mobility |
| Car finance | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.98 |
| Luxury Orientation | PREMIUM | 1.92 |
| Early Adopter Mentality | POWER | 1.76 |
| Family Orientation | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.36 |
| Travelling | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 8.5% |
| Germany | 6.1% |
| United Kingdom | 6.0% |
See Kia Picanto audiences in other countries
More Cars & Mobility audiences in Germany
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- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Kia Picanto have in Germany?
Kia Picanto has an estimated audience of 610,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Picanto fans?
33.9% of Kia Picanto fans are female, 66.1% are male, with an average age of 44.6 years.
Which brands do Kia Picanto fans like most?
Kia Picanto fans show strongest brand affinity for Opel GT (122.4×), Kia Cerato (139.78×), and Daihatsu (89.25×) over the country average.
Where do Kia Picanto fans live in Germany?
Kia Picanto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,087), Bayern (reach 96,531), and Baden-Württemberg (reach 89,331). These three regions account for the largest share of the active audience.
What other brands do Kia Picanto fans also like?
Beyond Kia Picanto itself, the audience over-indexes on Kia Cerato (139.78×), Daihatsu (89.25×), Mini sport utility vehicle (93.68×), and Opel Adam (47.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Picanto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.