Lancia Audience in Germany
Lancia has an estimated audience of 311,937 people in Germany. 28.4% are female, 71.6% are male, average age 48.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fiat 500, Buick, Fiat 500 (2007), AutoScout24, Alfa Romeo.
The average Lancia fan in Germany is 48.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fiat 500, Buick, Fiat 500 (2007), with strongest over-indexing on Fiat 500 (21.29× the country average). Demographically, the Lancia audience skews more male with an average age of 48.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Lancia fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 48.3 |
| Estimated audience size | 311,937 |
Audience persona
The typical Lancia fan in Germany is more male, around 48.3 years old, with strong Quality Awareness tendencies and a notable affinity for Fiat 500.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,314 | 1.12× |
| Bayern | 67,007 | 1.34× |
| Baden-Württemberg | 57,801 | 1.36× |
| Hessen | 31,308 | 1.32× |
| Niedersachsen | 28,807 | 0.95× |
| Rheinland-Pfalz | 17,305 | 1.11× |
| Berlin | 14,456 | 1.04× |
| Sachsen | 10,247 | 0.67× |
| Schleswig-Holstein | 9,941 | 0.89× |
| Brandenburg | 8,592 | 0.89× |
| Hamburg | 7,782 | 1.1× |
| Thüringen | 7,092 | 0.89× |
| Sachsen-Anhalt | 6,518 | 0.81× |
| Mecklenburg-Vorpommern | 4,167 | 0.7× |
| Saarland | 3,951 | 1.03× |
| Bremen | 2,126 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fiat 500 | 21.29× | Cars & Mobility |
| Buick | 31.02× | Cars & Mobility |
| Fiat 500 (2007) | 10.29× | Cars & Mobility |
| AutoScout24 | 3.19× | Cars & Mobility |
| Alfa Romeo | 8.23× | Cars & Mobility |
| Citroën DS | 21.97× | Cars & Mobility |
| Ford Focus (third generation) | 15.81× | Cars & Mobility |
| SEAT Ibiza | 12.11× | Cars & Mobility |
| Fiat Panda | 11.35× | Cars & Mobility |
| Audi | 3.52× | Cars & Mobility |
| Kia Picanto | 13.37× | Cars & Mobility |
| Opel Manta | 17.83× | Cars & Mobility |
| Antique car | 5.27× | Cars & Mobility |
| Michael Schumacher | 4.21× | Sports |
| Fiat | 5.61× | Cars & Mobility |
| Alfa Romeo Giulia | 13.89× | Cars & Mobility |
| Škoda Auto | 3.08× | Cars & Mobility |
| City car | 4.55× | Cars & Mobility |
| Engine | 3.27× | Cars & Mobility |
| Electric car | 3.06× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.08 |
| Early Adopter Mentality | POWER | 1.77 |
| Need for Security | CONSERVATISM | 1.76 |
| Family Orientation | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.48 |
| Extroversion | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 40.8% |
| Germany | 7.4% |
| France | 7.1% |
See Lancia audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Lancia have in Germany?
Lancia has an estimated audience of 311,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lancia fans?
28.4% of Lancia fans are female, 71.6% are male, with an average age of 48.3 years.
Which brands do Lancia fans like most?
Lancia fans show strongest brand affinity for Fiat 500 (21.29×), Buick (31.02×), and Fiat 500 (2007) (10.29×) over the country average.
Where do Lancia fans live in Germany?
Lancia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,314), Bayern (reach 67,007), and Baden-Württemberg (reach 57,801). These three regions account for the largest share of the active audience.
What other brands do Lancia fans also like?
Beyond Lancia itself, the audience over-indexes on Buick (31.02×), Fiat 500 (2007) (10.29×), AutoScout24 (3.19×), and Alfa Romeo (8.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lancia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.