SEAT Ibiza Audience in Germany
A data profile of the people who buy, follow and care about SEAT Ibiza in Germany — modelled from more than twelve digital signal sources. SEAT Ibiza has an estimated audience of 787,889 people in Germany.
The average SEAT Ibiza fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fiat 500, Peugeot 308, Peugeot 208, with strongest over-indexing on Fiat 500 (20× the country average).
Demographically, the SEAT Ibiza audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SEAT Ibiza fan in Germany is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Fiat 500.
At a glance
The key figures that characterise the SEAT Ibiza profile in Germany.
Search interest · 12-month trend
Demographics of SEAT Ibiza fans
20.1% are female, 79.9% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 41.1 |
| Estimated audience size | 787,889 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 22% |
Geography
Where the SEAT Ibiza audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.27× | |
| 02 | Baden-Württemberg | ~100K | 1.26× | |
| 03 | Bayern | ~200K | 1.25× | |
| 04 | Rheinland-Pfalz | ~50K | 1.18× | |
| 05 | Hessen | ~70K | 1.16× | |
| 06 | Saarland | ~10K | 1.15× | |
| 07 | Niedersachsen | ~90K | 1.13× | |
| 08 | Sachsen | ~40K | 1.01× | |
| 09 | Thüringen | ~20K | 0.95× | |
| 10 | Hamburg | ~20K | 0.94× | |
| 11 | Schleswig-Holstein | ~20K | 0.87× | |
| 12 | Sachsen-Anhalt | ~20K | 0.84× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.81× | |
| 14 | Brandenburg | ~20K | 0.79× | |
| 15 | Bremen | ~5K | 0.76× | |
| 16 | Berlin | ~20K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SEAT Ibiza audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat Punto | Cars & Mobility | 26.11× | ||
| 02 | C-segment | Cars & Mobility | 22.74× | ||
| 03 | Fiat 500 | Cars & Mobility | 20.00× | ||
| 04 | Peugeot 308 | Cars & Mobility | 18.70× | ||
| 05 | Peugeot 208 | Cars & Mobility | 14.67× | ||
| 06 | Ford Focus (third generation) | Cars & Mobility | 9.39× | ||
| 07 | Kia Cee'd | Cars & Mobility | 9.22× | ||
| 08 | Suzuki Swift | Cars & Mobility | 8.46× | ||
| 09 | Renault Clio | Cars & Mobility | 8.08× | ||
| 10 | Hyundai i30 | Cars & Mobility | 7.05× | ||
| 11 | Peugeot 3008 | Cars & Mobility | 7.04× | ||
| 12 | Opel Corsa | Cars & Mobility | 6.67× | ||
| 13 | Honda Civic | Cars & Mobility | 6.65× | ||
| 14 | Mitsubishi | Cars & Mobility | 5.70× | ||
| 15 | City car | Cars & Mobility | 5.40× | ||
| 16 | Family car | Cars & Mobility | 5.27× | ||
| 17 | Used Cars | Cars & Mobility | 2.80× | ||
| 18 | Hyundai | Cars & Mobility | 2.76× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.99× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.73× |
Personality of the SEAT Ibiza audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.90× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Sustainability | BALANCE | 0.80× |
Frequently asked questions
How many fans does SEAT Ibiza have in Germany?
SEAT Ibiza has an estimated audience of 787,889 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SEAT Ibiza fans?
20.1% of SEAT Ibiza fans are female, 79.9% are male, with an average age of 41.1 years.
Which brands do SEAT Ibiza fans like most?
SEAT Ibiza fans show strongest brand affinity for Fiat 500 (20×), Peugeot 308 (18.7×), and Peugeot 208 (14.67×) over the country average.
Where do SEAT Ibiza fans live in Germany?
SEAT Ibiza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do SEAT Ibiza fans also like?
Beyond SEAT Ibiza itself, the audience over-indexes on Peugeot 308 (18.7×), Peugeot 208 (14.67×), Fiat Punto (26.11×), and City car (5.4×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for SEAT Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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