SEAT Ibiza Audience in Germany
SEAT Ibiza has an estimated audience of 783,891 people in Germany. 20.1% are female, 79.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fiat 500, Peugeot 308, Peugeot 208, Fiat Punto, City car.
The average SEAT Ibiza fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fiat 500, Peugeot 308, Peugeot 208, with strongest over-indexing on Fiat 500 (20× the country average). Demographically, the SEAT Ibiza audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of SEAT Ibiza fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 41.1 |
| Estimated audience size | 783,891 |
Audience persona
The typical SEAT Ibiza fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Fiat 500.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,173 | 1.32× |
| Bayern | 162,239 | 1.29× |
| Baden-Württemberg | 139,742 | 1.31× |
| Niedersachsen | 87,557 | 1.15× |
| Hessen | 71,159 | 1.19× |
| Rheinland-Pfalz | 46,696 | 1.19× |
| Sachsen | 38,678 | 1.01× |
| Berlin | 24,402 | 0.7× |
| Schleswig-Holstein | 24,076 | 0.86× |
| Brandenburg | 18,500 | 0.76× |
| Thüringen | 18,052 | 0.9× |
| Hamburg | 16,890 | 0.95× |
| Sachsen-Anhalt | 16,464 | 0.81× |
| Mecklenburg-Vorpommern | 11,490 | 0.77× |
| Saarland | 10,559 | 1.1× |
| Bremen | 4,695 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fiat 500 | 20× | Cars & Mobility |
| Peugeot 308 | 18.7× | Cars & Mobility |
| Peugeot 208 | 14.67× | Cars & Mobility |
| Fiat Punto | 26.11× | Cars & Mobility |
| City car | 5.4× | Cars & Mobility |
| Family car | 5.27× | Cars & Mobility |
| Honda Civic | 6.65× | Cars & Mobility |
| Opel Corsa | 6.67× | Cars & Mobility |
| Renault Clio | 8.08× | Cars & Mobility |
| Škoda Fabia | 7.67× | Cars & Mobility |
| Citroën C3 | 7.88× | Cars & Mobility |
| Mitsubishi | 5.7× | Cars & Mobility |
| Kia Cee'd | 9.22× | Cars & Mobility |
| Peugeot 3008 | 7.04× | Cars & Mobility |
| AutoScout24 | 1.73× | Cars & Mobility |
| Used Cars | 2.8× | Cars & Mobility |
| Hyundai | 2.76× | Cars & Mobility |
| Ford Focus (third generation) | 9.39× | Cars & Mobility |
| C-segment | 22.74× | Cars & Mobility |
| Hyundai i30 | 7.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.05 |
| Family Orientation | CONSERVATISM | 1.98 |
| DIY Mentality | THRILL | 1.83 |
| Early Adopter Mentality | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 14.0% |
| Italy | 10.6% |
| Germany | 9.8% |
See SEAT Ibiza audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does SEAT Ibiza have in Germany?
SEAT Ibiza has an estimated audience of 783,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SEAT Ibiza fans?
20.1% of SEAT Ibiza fans are female, 79.9% are male, with an average age of 41.1 years.
Which brands do SEAT Ibiza fans like most?
SEAT Ibiza fans show strongest brand affinity for Fiat 500 (20×), Peugeot 308 (18.7×), and Peugeot 208 (14.67×) over the country average.
Where do SEAT Ibiza fans live in Germany?
SEAT Ibiza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,173), Bayern (reach 162,239), and Baden-Württemberg (reach 139,742). These three regions account for the largest share of the active audience.
What other brands do SEAT Ibiza fans also like?
Beyond SEAT Ibiza itself, the audience over-indexes on Peugeot 308 (18.7×), Peugeot 208 (14.67×), Fiat Punto (26.11×), and City car (5.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SEAT Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.