Renault Clio Audience in Germany
Renault Clio has an estimated audience of 968,101 people in Germany. 28.3% are female, 71.7% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Peugeot 308, Peugeot 208, Opel GT, City car, Fiat 500.
The average Renault Clio fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Peugeot 308, Peugeot 208, Opel GT, with strongest over-indexing on Peugeot 308 (16.79× the country average). Demographically, the Renault Clio audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Clio fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 44.7 |
| Estimated audience size | 968,101 |
Audience persona
The typical Renault Clio fan in Germany is more male, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Peugeot 308.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,581 | 1.27× |
| Baden-Württemberg | 157,932 | 1.2× |
| Bayern | 148,817 | 0.96× |
| Niedersachsen | 93,653 | 1× |
| Hessen | 83,377 | 1.13× |
| Sachsen | 51,205 | 1.08× |
| Rheinland-Pfalz | 50,895 | 1.05× |
| Berlin | 48,881 | 1.13× |
| Schleswig-Holstein | 30,422 | 0.88× |
| Brandenburg | 30,199 | 1.01× |
| Thüringen | 23,051 | 0.93× |
| Sachsen-Anhalt | 22,387 | 0.89× |
| Hamburg | 21,991 | 1.01× |
| Mecklenburg-Vorpommern | 13,539 | 0.73× |
| Saarland | 12,151 | 1.02× |
| Bremen | 6,038 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 308 | 16.79× | Cars & Mobility |
| Peugeot 208 | 13.19× | Cars & Mobility |
| Opel GT | 20.93× | Cars & Mobility |
| City car | 5.37× | Cars & Mobility |
| Fiat 500 | 11.05× | Cars & Mobility |
| Citroën C3 | 10.46× | Cars & Mobility |
| Peugeot 2008 | 9.79× | Cars & Mobility |
| Ford Fiesta | 7.48× | Cars & Mobility |
| Daihatsu | 14.74× | Cars & Mobility |
| Kia Cerato | 21.29× | Cars & Mobility |
| Renault Twingo | 8.25× | Cars & Mobility |
| Hyundai | 3.21× | Cars & Mobility |
| Family car | 3.62× | Cars & Mobility |
| Albert Heijn | 6.03× | Shopping |
| Dacia Jogger | 5.47× | Cars & Mobility |
| Kia Sportage | 6.05× | Cars & Mobility |
| Kia Picanto | 8.68× | Cars & Mobility |
| Renault Captur | 6.93× | Cars & Mobility |
| Renault Mégane | 9.38× | Cars & Mobility |
| Fiat Punto | 14.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.74 |
| Family Orientation | CONSERVATISM | 1.68 |
| Need for Security | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.48 |
| DIY Mentality | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.3% |
| France | 7.2% |
| Brazil | 7.1% |
See Renault Clio audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Clio have in Germany?
Renault Clio has an estimated audience of 968,101 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault Clio fans?
28.3% of Renault Clio fans are female, 71.7% are male, with an average age of 44.7 years.
Which brands do Renault Clio fans like most?
Renault Clio fans show strongest brand affinity for Peugeot 308 (16.79×), Peugeot 208 (13.19×), and Opel GT (20.93×) over the country average.
Where do Renault Clio fans live in Germany?
Renault Clio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,581), Baden-Württemberg (reach 157,932), and Bayern (reach 148,817). These three regions account for the largest share of the active audience.
What other brands do Renault Clio fans also like?
Beyond Renault Clio itself, the audience over-indexes on Peugeot 208 (13.19×), Opel GT (20.93×), City car (5.37×), and Fiat 500 (11.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Clio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.