Peugeot 308 Audience in Germany
A data profile of the people who buy, follow and care about Peugeot 308 in Germany — modelled from more than twelve digital signal sources. Peugeot 308 has an estimated audience of 609,376 people in Germany.
The average Peugeot 308 fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peugeot 208, Fiat 500, Fiat Punto, with strongest over-indexing on Peugeot 208 (46.64× the country average).
Demographically, the Peugeot 308 audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Peugeot 308 fan in Germany is balanced, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 208.
At a glance
The key figures that characterise the Peugeot 308 profile in Germany.
Search interest · 12-month trend
Demographics of Peugeot 308 fans
49.7% are female, 50.3% are male, average age 34.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.9 |
| Estimated audience size | 609,376 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 14% |
Geography
Where the Peugeot 308 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~10K | 1.76× | |
| 02 | Rheinland-Pfalz | ~40K | 1.19× | |
| 03 | Sachsen | ~40K | 1.16× | |
| 04 | Hessen | ~50K | 1.13× | |
| 05 | Baden-Württemberg | ~90K | 1.09× | |
| 06 | Bayern | ~100K | 1.01× | |
| 07 | Hamburg | ~10K | 1.00× | |
| 08 | Thüringen | ~20K | 0.97× | |
| 09 | Sachsen-Anhalt | ~20K | 0.96× | |
| 10 | Niedersachsen | ~50K | 0.90× | |
| 11 | Brandenburg | ~20K | 0.88× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.84× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.82× | |
| 14 | Schleswig-Holstein | ~20K | 0.82× | |
| 15 | Berlin | ~20K | 0.81× | |
| 16 | Bremen | ~4K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Peugeot 308 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat Punto | Cars & Mobility | 68.70× | ||
| 02 | C-segment | Cars & Mobility | 56.31× | ||
| 03 | Suzuki SX4 | Cars & Mobility | 51.98× | ||
| 04 | Peugeot 208 | Cars & Mobility | 46.64× | ||
| 05 | Fiat 500 | Cars & Mobility | 42.11× | ||
| 06 | Smart Forfour | Cars & Mobility | 38.10× | ||
| 07 | Volvo V40 | Cars & Mobility | 29.86× | ||
| 08 | SEAT Ibiza | Cars & Mobility | 22.37× | ||
| 09 | Renault Clio | Cars & Mobility | 22.03× | ||
| 10 | Suzuki Swift | Cars & Mobility | 18.93× | ||
| 11 | Kia Cee'd | Cars & Mobility | 18.49× | ||
| 12 | Honda Civic | Cars & Mobility | 16.66× | ||
| 13 | Peugeot 3008 | Cars & Mobility | 16.00× | ||
| 14 | Ford Fiesta | Cars & Mobility | 13.68× | ||
| 15 | Mitsubishi | Cars & Mobility | 12.14× | ||
| 16 | Family car | Cars & Mobility | 11.46× | ||
| 17 | Dacia Jogger | Cars & Mobility | 10.93× | ||
| 18 | City car | Cars & Mobility | 10.53× | ||
| 19 | Hyundai | Cars & Mobility | 7.95× | ||
| 20 | Hatchback | Cars & Mobility | 6.34× |
Personality of the Peugeot 308 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.50× | |
| Risk Appetite | THRILL | 2.58× | |
| Individualism | JOY | 2.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.03× | |
| DIY Mentality | THRILL | 1.06× | |
| Price Sensitivity | PREMIUM | 1.06× |
Frequently asked questions
How many fans does Peugeot 308 have in Germany?
Peugeot 308 has an estimated audience of 609,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peugeot 308 fans?
49.7% of Peugeot 308 fans are female, 50.3% are male, with an average age of 34.9 years.
Which brands do Peugeot 308 fans like most?
Peugeot 308 fans show strongest brand affinity for Peugeot 208 (46.64×), Fiat 500 (42.11×), and Fiat Punto (68.7×) over the country average.
Where do Peugeot 308 fans live in Germany?
Peugeot 308 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Peugeot 308 fans also like?
Beyond Peugeot 308 itself, the audience over-indexes on Fiat 500 (42.11×), Fiat Punto (68.7×), Family car (11.46×), and City car (10.53×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 308. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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