Peugeot 308 Audience in Germany
Peugeot 308 has an estimated audience of 618,904 people in Germany. 49.7% are female, 50.3% are male, average age 34.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Peugeot 208, Fiat 500, Fiat Punto, Family car, City car.
The average Peugeot 308 fan in Germany is 34.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Peugeot 208, Fiat 500, Fiat Punto, with strongest over-indexing on Peugeot 208 (46.64× the country average). Demographically, the Peugeot 308 audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Peugeot 308 fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.9 |
| Estimated audience size | 618,904 |
Audience persona
The typical Peugeot 308 fan in Germany is balanced, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 208.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 105,091 | 1.06× |
| Baden-Württemberg | 96,667 | 1.14× |
| Nordrhein-Westfalen | 89,472 | 0.66× |
| Hessen | 55,183 | 1.17× |
| Niedersachsen | 55,110 | 0.92× |
| Rheinland-Pfalz | 37,809 | 1.22× |
| Sachsen | 36,214 | 1.19× |
| Berlin | 24,771 | 0.9× |
| Schleswig-Holstein | 17,946 | 0.81× |
| Brandenburg | 16,441 | 0.86× |
| Thüringen | 14,910 | 0.95× |
| Hamburg | 14,770 | 1.06× |
| Sachsen-Anhalt | 13,793 | 0.86× |
| Saarland | 13,167 | 1.73× |
| Mecklenburg-Vorpommern | 9,201 | 0.78× |
| Bremen | 3,743 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 208 | 46.64× | Cars & Mobility |
| Fiat 500 | 42.11× | Cars & Mobility |
| Fiat Punto | 68.7× | Cars & Mobility |
| Family car | 11.46× | Cars & Mobility |
| City car | 10.53× | Cars & Mobility |
| Renault Clio | 22.03× | Cars & Mobility |
| Honda Civic | 16.66× | Cars & Mobility |
| SEAT Ibiza | 22.37× | Cars & Mobility |
| Hyundai | 7.95× | Cars & Mobility |
| Citroën C3 | 18.75× | Cars & Mobility |
| C-segment | 56.31× | Cars & Mobility |
| Peugeot 3008 | 16× | Cars & Mobility |
| Mitsubishi | 12.14× | Cars & Mobility |
| Suzuki SX4 | 51.98× | Cars & Mobility |
| Hatchback | 6.34× | Cars & Mobility |
| Ford Fiesta | 13.68× | Cars & Mobility |
| Smart Forfour | 38.1× | Cars & Mobility |
| Kia Cee'd | 18.49× | Cars & Mobility |
| Suzuki Swift | 18.93× | Cars & Mobility |
| Dacia Jogger | 10.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.89 |
| Early Adopter Mentality | POWER | 1.86 |
| Sustainability | BALANCE | 1.66 |
| Patriotism | CONSERVATISM | 1.49 |
| Extroversion | THRILL | 1.41 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 12.7% |
| Italy | 10.2% |
| Brazil | 8.7% |
See Peugeot 308 audiences in other countries
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- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Peugeot 308 have in Germany?
Peugeot 308 has an estimated audience of 618,904 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Peugeot 308 fans?
49.7% of Peugeot 308 fans are female, 50.3% are male, with an average age of 34.9 years.
Which brands do Peugeot 308 fans like most?
Peugeot 308 fans show strongest brand affinity for Peugeot 208 (46.64×), Fiat 500 (42.11×), and Fiat Punto (68.7×) over the country average.
Where do Peugeot 308 fans live in Germany?
Peugeot 308 fans in Germany are most concentrated in Bayern (reach 105,091), Baden-Württemberg (reach 96,667), and Nordrhein-Westfalen (reach 89,472). These three regions account for the largest share of the active audience.
What other brands do Peugeot 308 fans also like?
Beyond Peugeot 308 itself, the audience over-indexes on Fiat 500 (42.11×), Fiat Punto (68.7×), Family car (11.46×), and City car (10.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peugeot 308. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.