Rascasse Audience Intelligence

Mitsubishi Target Market in Germany

A data profile of the people who buy, follow and care about Mitsubishi in Germany — modelled from more than twelve digital signal sources. Mitsubishi has an estimated audience of 1,656,024 people in Germany.

#29among Car manufacturer in Germany#510among Brand in Germany#197in Cars & Mobility

The average Mitsubishi fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Auto maintenance, Google News, Cars (film), with strongest over-indexing on Auto maintenance (4.17× the country average).

Demographically, the Mitsubishi audience skews more male with an average age of 38.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitsubishi fan in Germany is more male, around 38.8 years old, with strong DIY Mentality tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi profile in Germany.

Audience size
1.7M
in Germany
Gender
42.3%♀
57.7% male
Age
38.8
average years
Country rank
#4061
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mitsubishi

42.3% are female, 57.7% are male, average age 38.8.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Mitsubishi audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age38.8
Estimated audience size1,656,024
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Mitsubishi audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Mitsubishi audience comes from Germany.

Worldwide audience distribution share by country for Mitsubishi
CountryShare
United States15.4%
Brazil10.5%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitsubishi customers by region in Germany
#RegionReachAffinity×
01Sachsen~90K1.18×
02Baden-Württemberg~300K1.13×
03Brandenburg~60K1.12×
04Hessen~100K1.11×
05Thüringen~50K1.11×
06Rheinland-Pfalz~90K1.08×
07Sachsen-Anhalt~50K1.08×
08Mecklenburg-Vorpommern~30K1.07×
09Nordrhein-Westfalen~400K0.99×
10Bayern~300K0.97×
11Niedersachsen~200K0.95×
12Schleswig-Holstein~60K0.94×
13Saarland~20K0.90×
14Hamburg~30K0.85×
15Berlin~60K0.77×
16Bremen~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi, Germany
0.77×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi audience
#·InterestCategoryAffinity×
01Commercial mortgageBusiness & Career4.95×
02Auto maintenanceCars & Mobility4.17×
03Google NewsNews3.89×
04City carCars & Mobility3.83×
05Motorcycle accessoriesCars & Mobility3.55×
06All-terrain vehicleCars & Mobility3.45×
07HyundaiCars & Mobility3.28×
08HatchbackCars & Mobility3.25×
09Auto mechanicCars & Mobility3.22×
10LamborghiniCars & Mobility3.19×
11CarcareCars & Mobility3.13×
12Motorcycle clubCars & Mobility3.12×
13Cars (film)Movies & TV3.07×
14Sport bikeCars & Mobility3.05×
15Plug-in hybridCars & Mobility2.63×
16Electric carCars & Mobility2.56×
17Used carCars & Mobility2.42×
18Formula OneSports2.16×
19VolkswagenCars & Mobility2.11×
20Škoda AutoCars & Mobility2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.14×
Family OrientationCONSERVATISM1.14×
Urban LifestyleOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.43×
CreativityOPEN0.67×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mitsubishi's target market in Germany?

Mitsubishi's target market in Germany covers an estimated 1,656,024 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mitsubishi customers?

42.3% of the Mitsubishi audience are female, 57.7% are male, with an average age of 38.8 years.

03

Which brands do Mitsubishi fans like most?

Mitsubishi fans show strongest brand affinity for Auto maintenance (4.17×), Google News (3.89×), and Cars (film) (3.07×) over the country average.

04

Where do Mitsubishi fans live in Germany?

Mitsubishi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi fans also like?

Beyond Mitsubishi itself, the audience over-indexes on Google News (3.89×), Cars (film) (3.07×), Auto mechanic (3.22×), and City car (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Mitsubishi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitsubishi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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