Mitsubishi Audience in Germany
Mitsubishi has an estimated audience of 1,635,729 people in Germany. 42.3% are female, 57.7% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Auto maintenance, Google News, Cars (film), Auto mechanic, City car.
The average Mitsubishi fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Auto maintenance, Google News, Cars (film), with strongest over-indexing on Auto maintenance (4.17× the country average). Demographically, the Mitsubishi audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Mitsubishi fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 38.8 |
| Estimated audience size | 1,635,729 |
Audience persona
The typical Mitsubishi fan in Germany is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 366,712 | 1.02× |
| Baden-Württemberg | 260,052 | 1.17× |
| Bayern | 259,944 | 0.99× |
| Niedersachsen | 151,357 | 0.95× |
| Hessen | 141,316 | 1.13× |
| Sachsen | 95,015 | 1.18× |
| Rheinland-Pfalz | 88,410 | 1.08× |
| Berlin | 59,538 | 0.81× |
| Brandenburg | 56,617 | 1.12× |
| Schleswig-Holstein | 55,032 | 0.94× |
| Thüringen | 44,558 | 1.07× |
| Sachsen-Anhalt | 44,547 | 1.05× |
| Hamburg | 32,733 | 0.89× |
| Mecklenburg-Vorpommern | 31,514 | 1.01× |
| Saarland | 17,281 | 0.86× |
| Bremen | 10,223 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 4.17× | Cars & Mobility |
| Google News | 3.89× | News |
| Cars (film) | 3.07× | Movies & TV |
| Auto mechanic | 3.22× | Cars & Mobility |
| City car | 3.83× | Cars & Mobility |
| Hyundai | 3.28× | Cars & Mobility |
| Electric car | 2.56× | Cars & Mobility |
| Hatchback | 3.25× | Cars & Mobility |
| Used car | 2.42× | Cars & Mobility |
| Commercial mortgage | 4.95× | Business & Career |
| Volkswagen | 2.11× | Cars & Mobility |
| Motorcycle accessories | 3.55× | Cars & Mobility |
| Lamborghini | 3.19× | Cars & Mobility |
| Carcare | 3.13× | Cars & Mobility |
| Motorcycle club | 3.12× | Cars & Mobility |
| Plug-in hybrid | 2.63× | Cars & Mobility |
| Sport bike | 3.05× | Cars & Mobility |
| All-terrain vehicle | 3.45× | Cars & Mobility |
| Škoda Auto | 2.09× | Cars & Mobility |
| Suspension (vehicle) | 4.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.8 |
| Indulgence | JOY | 1.36 |
| DIY Mentality | THRILL | 1.34 |
| Travelling | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 10.9% |
| Japan | 6.5% |
See Mitsubishi audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Mitsubishi have in Germany?
Mitsubishi has an estimated audience of 1,635,729 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mitsubishi fans?
42.3% of Mitsubishi fans are female, 57.7% are male, with an average age of 38.8 years.
Which brands do Mitsubishi fans like most?
Mitsubishi fans show strongest brand affinity for Auto maintenance (4.17×), Google News (3.89×), and Cars (film) (3.07×) over the country average.
Where do Mitsubishi fans live in Germany?
Mitsubishi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 366,712), Baden-Württemberg (reach 260,052), and Bayern (reach 259,944). These three regions account for the largest share of the active audience.
What other brands do Mitsubishi fans also like?
Beyond Mitsubishi itself, the audience over-indexes on Google News (3.89×), Cars (film) (3.07×), Auto mechanic (3.22×), and City car (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitsubishi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.