Mitsubishi Audience in United States

Mitsubishi logo

Mitsubishi has an estimated audience of 4,613,341 people in United States. 29.4% are female, 70.6% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, CarGurus, Ted Williams, Full-size car, Toyota Corolla.

The average Mitsubishi fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, CarGurus, Ted Williams, with strongest over-indexing on AutoZone (2.95× the country average). Demographically, the Mitsubishi audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Mitsubishi fans

Demographic split for Mitsubishi audience in United States
MetricValue
Female29.4%
Male70.6%
Average age39.1
Estimated audience size4,613,341

Audience persona

The typical Mitsubishi fan in United States is more male, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Mitsubishi in United States
RegionReachAffinity
Texas532,8311.34×
California501,3320.99×
Florida478,5541.53×
New York276,6141.07×
Pennsylvania215,3361.39×
Illinois181,7751.18×
Georgia166,2221.17×
North Carolina149,2271.08×
Ohio146,2371.03×
New Jersey137,1961.17×
Virginia117,0991.04×
Arizona113,3311.2×
Michigan104,6190.87×
Tennessee99,7041.08×
Massachusetts97,8021.08×
Washington91,7090.99×
South Carolina84,3561.22×
Indiana83,5760.99×
Maryland81,0201.02×
Alabama74,4991.16×
Missouri68,0260.91×
Colorado65,9710.91×
Minnesota64,5790.98×
Louisiana62,4881.05×
Wisconsin60,1730.87×
Kentucky56,5400.98×
Mississippi50,2001.32×
Connecticut49,9651.08×
Oklahoma46,4720.91×
Oregon44,9220.85×
Nevada43,2160.97×
Utah41,6241.01×
West Virginia33,1541.54×
Kansas31,9430.88×
Arkansas30,9870.82×
Iowa28,0700.74×
New Mexico21,5060.93×
Nebraska19,1980.83×
Idaho18,2110.79×
New Hampshire16,2490.89×
Maine16,0220.97×
Rhode Island15,5201.06×
Hawaii15,1280.76×
Delaware11,4550.9×
Washington, District of Columbia10,4760.76×
South Dakota10,4550.98×
Vermont10,1321.25×
Montana6,8810.54×
North Dakota6,6790.7×
Alaska6,4030.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitsubishi audience
BrandAffinityCategory
AutoZone2.95×Cars & Mobility
CarGurus4.13×Cars & Mobility
Ted Williams20.06×Sports
Full-size car4.79×Cars & Mobility
Toyota Corolla7.54×Cars & Mobility
CarMax3.01×Cars & Mobility
Toyota Camry6.34×Cars & Mobility
Carvana3.24×Cars & Mobility
Mazda CX-57.67×Cars & Mobility
Internal combustion engine3.21×Cars & Mobility
Advance Auto Parts2.94×Cars & Mobility
Coupé5.49×Cars & Mobility
Hyundai3.6×Cars & Mobility
Convertible5.62×Cars & Mobility
Kelley Blue Book3.29×Movies & TV
Mitsubishi Mirage14.06×Cars & Mobility
Wells Fargo1.71×Business & Career
The UPS Store2.02×Shopping
Toyota2.33×Cars & Mobility
Autotrader3.07×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitsubishi audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
Family OrientationCONSERVATISM1.46
Quality AwarenessPREMIUM1.45
Need for SecurityCONSERVATISM1.27
Luxury OrientationPREMIUM1.17
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Mitsubishi
CountryShare
United States15.4%
Brazil10.9%
Japan6.5%

See Mitsubishi audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Mitsubishi have in United States?

Mitsubishi has an estimated audience of 4,613,341 people in United States, concentrated in Texas and California.

What is the gender split and age of Mitsubishi fans?

29.4% of Mitsubishi fans are female, 70.6% are male, with an average age of 39.1 years.

Which brands do Mitsubishi fans like most?

Mitsubishi fans show strongest brand affinity for AutoZone (2.95×), CarGurus (4.13×), and Ted Williams (20.06×) over the country average.

Where do Mitsubishi fans live in United States?

Mitsubishi fans in United States are most concentrated in Texas (reach 532,831), California (reach 501,332), and Florida (reach 478,554). These three regions account for the largest share of the active audience.

What other brands do Mitsubishi fans also like?

Beyond Mitsubishi itself, the audience over-indexes on CarGurus (4.13×), Ted Williams (20.06×), Full-size car (4.79×), and Toyota Corolla (7.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.