Toyota Corolla Audience in United States

Toyota Corolla logo

Toyota Corolla has an estimated audience of 4,880,332 people in United States. 25.3% are female, 74.7% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Toyota Camry, Toyota RAV4, Used car, Online shopping, Hatchback.

The average Toyota Corolla fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Camry, Toyota RAV4, Used car, with strongest over-indexing on Toyota Camry (10.34× the country average). Demographically, the Toyota Corolla audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Corolla fans

Demographic split for Toyota Corolla audience in United States
MetricValue
Female25.3%
Male74.7%
Average age36.2
Estimated audience size4,880,332

Audience persona

The typical Toyota Corolla fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Toyota Camry.

Top regions in United States

Top regions ranked by reach for Toyota Corolla in United States
RegionReachAffinity
California702,3701.31×
Texas490,7341.17×
Florida417,9961.27×
New York253,5460.93×
Pennsylvania165,8551.01×
Georgia164,6921.1×
Illinois152,2520.94×
North Carolina136,1820.93×
Virginia125,5151.06×
Ohio118,7900.79×
New Jersey118,6110.96×
Arizona106,9821.07×
Washington105,0371.07×
Tennessee94,8360.97×
Maryland90,8251.08×
Massachusetts87,6750.91×
Michigan87,2930.68×
Indiana78,6340.88×
Oregon73,5931.32×
Missouri72,5850.92×
Kentucky65,2861.07×
Louisiana61,1100.97×
Alabama60,7950.89×
South Carolina58,5120.8×
Wisconsin56,1080.76×
Colorado54,3120.71×
Oklahoma54,1151×
Minnesota51,7410.74×
Nevada50,2171.06×
Connecticut47,2820.97×
Mississippi39,7350.99×
Arkansas38,6390.96×
Utah38,1430.87×
West Virginia34,0441.5×
Kansas33,1650.86×
Iowa29,8520.74×
Hawaii28,7021.37×
New Mexico23,6240.97×
Idaho22,9240.94×
Nebraska21,1020.86×
Maine16,8480.96×
New Hampshire16,7280.87×
North Dakota15,4911.55×
Rhode Island15,1660.98×
Vermont14,8471.73×
Delaware13,5181×
Alaska11,9971.15×
Washington, District of Columbia11,5390.79×
Montana10,9210.81×
South Dakota10,8710.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Corolla audience
BrandAffinityCategory
Toyota Camry10.34×Cars & Mobility
Toyota RAV49.66×Cars & Mobility
Used car3.48×Cars & Mobility
Online shopping1.75×Shopping
Hatchback5.86×Cars & Mobility
Instant messaging2.56×Internet & Social Media
Business1.66×Business & Career
Video games1.9×Games
AutoZone2.48×Cars & Mobility
Toyota Yaris15.17×Cars & Mobility
New York City1.92×Travel & Leisure
Family1.56×Kids & Family
Toyota Highlander7.6×Cars & Mobility
Photography1.5×Arts & Culture
Honda CR-V6.9×Cars & Mobility
Toyota Sequoia9.98×Cars & Mobility
CarMax3.08×Cars & Mobility
Soccer1.77×Sports
Automobiles1.58×Cars & Mobility
Honda Civic5.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Corolla audience
TraitClusterScore
Luxury OrientationPREMIUM2.43
Risk AppetiteTHRILL2.1
Family OrientationCONSERVATISM1.5
Quality AwarenessPREMIUM1.26
Need for SecurityCONSERVATISM1.23
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Toyota Corolla
CountryShare
United States14.1%
Brazil8.1%
Spain3.2%

See Toyota Corolla audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Corolla have in United States?

Toyota Corolla has an estimated audience of 4,880,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Corolla fans?

25.3% of Toyota Corolla fans are female, 74.7% are male, with an average age of 36.2 years.

Which brands do Toyota Corolla fans like most?

Toyota Corolla fans show strongest brand affinity for Toyota Camry (10.34×), Toyota RAV4 (9.66×), and Used car (3.48×) over the country average.

Where do Toyota Corolla fans live in United States?

Toyota Corolla fans in United States are most concentrated in California (reach 702,370), Texas (reach 490,734), and Florida (reach 417,996). These three regions account for the largest share of the active audience.

What other brands do Toyota Corolla fans also like?

Beyond Toyota Corolla itself, the audience over-indexes on Toyota RAV4 (9.66×), Used car (3.48×), Online shopping (1.75×), and Hatchback (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Corolla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.