Rascasse Audience Intelligence

Toyota Corolla Audience in United States

A data profile of the people who buy, follow and care about Toyota Corolla in United States — modelled from more than twelve digital signal sources. Toyota Corolla has an estimated audience of 4,901,270 people in United States.

#44among Car type in United States#19among Car Model in United States#264in Cars & Mobility

The average Toyota Corolla fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Camry, Toyota RAV4, FIFA World Cup 2026, with strongest over-indexing on Toyota Camry (10.34× the country average).

Demographically, the Toyota Corolla audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Corolla fan in United States is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Toyota Camry.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Corolla profile in United States.

Audience size
4.9M
in United States
Gender
25.3%♀
74.7% male
Age
36.2
average years
Country rank
#6827
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Corolla fans

25.3% are female, 74.7% are male, average age 36.2.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Toyota Corolla audience in United States
MetricValue
Female25.3%
Male74.7%
Average age36.2
Estimated audience size4,901,270
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Toyota Corolla audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Toyota Corolla audience comes from United States.

Worldwide audience distribution share by country for Toyota Corolla
CountryShare
United States13.7%
Brazil7.8%
Spain3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Corolla audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Corolla fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.52×
02Hawaii~30K1.38×
03North Dakota~10K1.37×
04West Virginia~30K1.36×
05California~700K1.31×
06Florida~400K1.27×
07Texas~500K1.20×
08Oregon~70K1.18×
09Georgia~200K1.13×
10Maryland~90K1.12×
11Arizona~100K1.11×
12Nevada~50K1.09×
13Virginia~100K1.08×
14Missouri~80K1.07×
15Kentucky~70K1.07×
16Mississippi~40K1.07×
17Alaska~10K1.07×
18Washington~100K1.05×
19Illinois~200K1.04×
20Louisiana~70K1.04×
21Oklahoma~60K1.04×
22Delaware~10K1.03×
23Alabama~70K1.01×
24Arkansas~40K1.01×
25Pennsylvania~200K0.99×
26Tennessee~100K0.99×
27Connecticut~50K0.99×
28Rhode Island~20K0.99×
29North Carolina~100K0.98×
30New Jersey~100K0.98×
31New Mexico~20K0.98×
32Indiana~80K0.95×
33Utah~40K0.94×
34Massachusetts~90K0.93×
35Kansas~40K0.92×
36Idaho~20K0.92×
37Maine~20K0.91×
38New York~200K0.90×
39South Dakota~10K0.90×
40Ohio~100K0.89×
41Nebraska~20K0.88×
42South Carolina~60K0.87×
43New Hampshire~20K0.87×
44Wisconsin~60K0.83×
45Minnesota~60K0.81×
46Iowa~30K0.80×
47Washington, District of Columbia~10K0.79×
48Michigan~100K0.75×
49Montana~10K0.75×
50Colorado~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Toyota Corolla, United States
0.73×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Corolla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Corolla audience
#·InterestCategoryAffinity×
01Toyota YarisCars & Mobility15.17×
02Toyota CamryCars & Mobility10.34×
03Toyota SequoiaCars & Mobility9.98×
04Toyota RAV4Cars & Mobility9.66×
05Toyota HighlanderCars & Mobility7.60×
06Honda CR-VCars & Mobility6.90×
07HatchbackCars & Mobility5.86×
08Used carCars & Mobility3.48×
09CarMaxCars & Mobility3.08×
10Instant messagingInternet & Social Media2.56×
11AutoZoneCars & Mobility2.48×
12New York CityTravel & Leisure1.92×
13Video gamesGames1.90×
14SoccerSports1.77×
15Online shoppingShopping1.75×
16FIFA World Cup 2026Sports1.74×
17BusinessBusiness & Career1.66×
18AutomobilesCars & Mobility1.58×
19FamilyKids & Family1.56×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Corolla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Corolla audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Family OrientationCONSERVATISM1.56×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Corolla audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Community OrientationOPEN0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Corolla have in United States?

Toyota Corolla has an estimated audience of 4,901,270 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Corolla fans?

25.3% of Toyota Corolla fans are female, 74.7% are male, with an average age of 36.2 years.

03

Which brands do Toyota Corolla fans like most?

Toyota Corolla fans show strongest brand affinity for Toyota Camry (10.34×), Toyota RAV4 (9.66×), and FIFA World Cup 2026 (1.74×) over the country average.

04

Where do Toyota Corolla fans live in United States?

Toyota Corolla fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Corolla fans also like?

Beyond Toyota Corolla itself, the audience over-indexes on Toyota RAV4 (9.66×), FIFA World Cup 2026 (1.74×), Used car (3.48×), and Online shopping (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Corolla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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