Mitsubishi Mirage Audience in United States

Mitsubishi Mirage logo

Mitsubishi Mirage has an estimated audience of 984,741 people in United States. 39.1% are female, 60.9% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Life of Pi, Academy Award for Best Production Design, Arrietty, Flattop grill, Iztacalco.

The average Mitsubishi Mirage fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Life of Pi, Academy Award for Best Production Design, Arrietty, with strongest over-indexing on Life of Pi (96.27× the country average). Demographically, the Mitsubishi Mirage audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mitsubishi Mirage fans

Demographic split for Mitsubishi Mirage audience in United States
MetricValue
Female39.1%
Male60.9%
Average age38.2
Estimated audience size984,741

Audience persona

The typical Mitsubishi Mirage fan in United States is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Mitsubishi Mirage in United States
RegionReachAffinity
California111,6471.03×
Texas105,9581.25×
Florida93,1021.4×
New York52,5710.96×
Pennsylvania45,7211.38×
Illinois38,6091.18×
Ohio34,2811.13×
Georgia34,1421.13×
North Carolina33,2161.12×
New Jersey26,4731.06×
Virginia26,1921.09×
Tennessee22,8601.16×
Michigan22,6270.88×
Washington20,7101.05×
Arizona20,6011.02×
Indiana19,4401.08×
Massachusetts18,2600.94×
Maryland18,2361.08×
Missouri18,2001.15×
South Carolina16,2111.09×
Wisconsin13,3700.9×
Colorado13,2350.85×
Kentucky13,0761.06×
Louisiana13,0311.03×
Alabama12,9200.94×
Minnesota12,5430.89×
Oklahoma11,0171.01×
Nevada10,9421.15×
Oregon10,1790.9×
Connecticut8,9420.91×
Mississippi8,6551.07×
Utah8,3840.95×
Kansas7,7661×
Iowa7,0340.87×
West Virginia6,9351.51×
Arkansas6,8400.84×
Hawaii4,7021.11×
New Mexico4,5950.93×
Nebraska4,4920.91×
Idaho4,2260.86×
Maine3,6531.04×
New Hampshire3,4750.9×
Delaware2,8051.03×
Rhode Island2,6790.85×
Washington, District of Columbia2,6570.9×
Montana1,9830.73×
South Dakota1,7920.79×
North Dakota1,6930.84×
Vermont1,6330.94×
Alaska1,2070.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitsubishi Mirage audience
BrandAffinityCategory
Life of Pi96.27×Movies & TV
Academy Award for Best Production Design144.77×Movies & TV
Arrietty123.99×Movies & TV
Flattop grill106.25×Home & Garden
Iztacalco98.76×Travel & Leisure
Intraocular lens39.13×Health
Babalawo65.22×
The Tree of Life (film)27.13×Movies & TV
Omaha Storm Chasers41.11×Sports
Tarot of Marseilles99.58×Politics & Society
Leverage (TV series)12.17×Movies & TV
Stamp collecting8.21×Home & Garden
Staycation5.57×Home & Garden
Hipster14.94×Politics & Society
Diane Sawyer13.04×Movies & TV
Iwin52.8×Games
Nationality2.72×Politics & Society
Hideki Matsuyama13.31×Sports
Jason Hawes31.22×Movies & TV
Aix-Marseille University55.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitsubishi Mirage audience
TraitClusterScore
Need for SecurityCONSERVATISM1.96
Family OrientationCONSERVATISM1.67
Career OrientationPOWER1.63
Urban LifestyleOPEN1.4
Quality AwarenessPREMIUM1.39
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Mitsubishi Mirage
CountryShare
United States35.0%
Indonesia9.6%
Brazil7.3%

See Mitsubishi Mirage audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mitsubishi Mirage have in United States?

Mitsubishi Mirage has an estimated audience of 984,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitsubishi Mirage fans?

39.1% of Mitsubishi Mirage fans are female, 60.9% are male, with an average age of 38.2 years.

Which brands do Mitsubishi Mirage fans like most?

Mitsubishi Mirage fans show strongest brand affinity for Life of Pi (96.27×), Academy Award for Best Production Design (144.77×), and Arrietty (123.99×) over the country average.

Where do Mitsubishi Mirage fans live in United States?

Mitsubishi Mirage fans in United States are most concentrated in California (reach 111,647), Texas (reach 105,958), and Florida (reach 93,102). These three regions account for the largest share of the active audience.

What other brands do Mitsubishi Mirage fans also like?

Beyond Mitsubishi Mirage itself, the audience over-indexes on Academy Award for Best Production Design (144.77×), Arrietty (123.99×), Flattop grill (106.25×), and Iztacalco (98.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Mirage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.