Rascasse Audience Intelligence

Mitsubishi Mirage Audience in United States

A data profile of the people who buy, follow and care about Mitsubishi Mirage in United States — modelled from more than twelve digital signal sources. Mitsubishi Mirage has an estimated audience of 965,301 people in United States.

#180among Car type in United States#186among Car Model in United States#744in Cars & Mobility

The average Mitsubishi Mirage fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Jazz, Nissan X-Trail, Toyota Yaris, with strongest over-indexing on Honda Jazz (133.48× the country average).

Demographically, the Mitsubishi Mirage audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitsubishi Mirage fan in United States is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Honda Jazz.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi Mirage profile in United States.

Audience size
965K
in United States
Gender
39.1%♀
60.9% male
Age
38.2
average years
Country rank
#24257
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitsubishi Mirage fans

39.1% are female, 60.9% are male, average age 38.2.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Mitsubishi Mirage audience in United States
MetricValue
Female39.1%
Male60.9%
Average age38.2
Estimated audience size965,301
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mitsubishi Mirage audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Mitsubishi Mirage audience comes from United States.

Worldwide audience distribution share by country for Mitsubishi Mirage
CountryShare
United States34.6%
Indonesia9.7%
Mexico7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi Mirage audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitsubishi Mirage fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.53×
02Hawaii~6K1.40×
03Florida~90K1.34×
04Pennsylvania~40K1.31×
05Texas~100K1.22×
06North Carolina~30K1.17×
07Tennessee~20K1.15×
08Illinois~40K1.14×
09Georgia~30K1.14×
10Indiana~20K1.11×
11Nevada~10K1.11×
12Missouri~20K1.10×
13Kentucky~10K1.10×
14Mississippi~9K1.10×
15South Carolina~20K1.08×
16Ohio~30K1.07×
17Maryland~20K1.06×
18Louisiana~10K1.06×
19Virginia~30K1.04×
20Arizona~20K1.04×
21Delaware~3K1.04×
22Vermont~2K1.04×
23Maine~4K1.02×
24Utah~9K1.01×
25Alabama~10K1.00×
26Washington~20K0.99×
27Oklahoma~10K0.99×
28New Jersey~20K0.98×
29Kansas~8K0.98×
30California~100K0.97×
31Wisconsin~10K0.93×
32New Mexico~5K0.93×
33New Hampshire~4K0.91×
34Massachusetts~20K0.90×
35Arkansas~7K0.90×
36Nebraska~4K0.90×
37New York~50K0.89×
38Idaho~4K0.89×
39Connecticut~9K0.88×
40Minnesota~10K0.87×
41Oregon~10K0.87×
42Iowa~7K0.87×
43Washington, District of Columbia~3K0.87×
44North Dakota~2K0.87×
45Michigan~20K0.86×
46Rhode Island~3K0.86×
47South Dakota~2K0.85×
48Colorado~10K0.82×
49Montana~2K0.76×
50Alaska~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi Mirage, United States
0.75×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi Mirage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi Mirage audience
#·InterestCategoryAffinity×
01Nissan X-TrailCars & Mobility143.73×
02Honda JazzCars & Mobility133.48×
03Hyundai i20Cars & Mobility124.74×
04BMW i3Cars & Mobility101.41×
05Ford KaCars & Mobility100.17×
06Hyundai i30Cars & Mobility97.02×
07Nissan JukeCars & Mobility85.93×
08Mitsubishi PajeroCars & Mobility81.54×
09Toyota YarisCars & Mobility72.76×
10KatanaLiterature45.33×
11Hyundai ElantraCars & Mobility43.67×
12Volvo XC60Cars & Mobility36.54×
13Kia ForteCars & Mobility35.14×
14Mitsubishi OutlanderCars & Mobility35.04×
15Mazda6Cars & Mobility30.45×
16Nissan SentraCars & Mobility30.35×
17Hyundai Santa FeCars & Mobility27.48×
18Ford EscapeCars & Mobility22.46×
19Nissan RogueCars & Mobility20.80×
20Kia MotorsCars & Mobility9.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi Mirage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi Mirage audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.14×
Family OrientationCONSERVATISM2.12×
Quality AwarenessPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi Mirage audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Healthy LifestyleBALANCE0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitsubishi Mirage have in United States?

Mitsubishi Mirage has an estimated audience of 965,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mitsubishi Mirage fans?

39.1% of Mitsubishi Mirage fans are female, 60.9% are male, with an average age of 38.2 years.

03

Which brands do Mitsubishi Mirage fans like most?

Mitsubishi Mirage fans show strongest brand affinity for Honda Jazz (133.48×), Nissan X-Trail (143.73×), and Toyota Yaris (72.76×) over the country average.

04

Where do Mitsubishi Mirage fans live in United States?

Mitsubishi Mirage fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi Mirage fans also like?

Beyond Mitsubishi Mirage itself, the audience over-indexes on Nissan X-Trail (143.73×), Toyota Yaris (72.76×), Nissan Juke (85.93×), and BMW i3 (101.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Mirage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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