Ford Escape Audience in United States

Ford Escape logo

Ford Escape has an estimated audience of 2,298,632 people in United States. 35.1% are female, 64.9% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: FirstEnergy Stadium (Cleveland), Ford Explorer, Ford Expedition, Ford Edge, Toyota Highlander.

The average Ford Escape fan in United States is 41.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include FirstEnergy Stadium (Cleveland), Ford Explorer, Ford Expedition, with strongest over-indexing on FirstEnergy Stadium (Cleveland) (333.33× the country average). Demographically, the Ford Escape audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Escape fans

Demographic split for Ford Escape audience in United States
MetricValue
Female35.1%
Male64.9%
Average age41.4
Estimated audience size2,298,632

Audience persona

The typical Ford Escape fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for FirstEnergy Stadium (Cleveland).

Top regions in United States

Top regions ranked by reach for Ford Escape in United States
RegionReachAffinity
Texas196,8901×
California173,3880.69×
Florida138,7410.89×
Michigan112,7861.88×
New York104,7570.82×
Illinois94,4391.23×
Ohio86,7651.23×
Pennsylvania83,2871.08×
Georgia67,1280.95×
North Carolina66,5630.96×
Missouri54,8751.48×
Indiana54,7461.3×
Virginia50,9370.91×
Tennessee49,3341.07×
New Jersey48,1510.82×
Wisconsin43,0301.24×
Minnesota41,0611.25×
Washington39,0400.85×
Massachusetts38,0510.84×
Arizona37,9150.81×
Kentucky35,5171.23×
Colorado32,8830.91×
Maryland32,1780.81×
South Carolina31,9440.92×
Oklahoma28,9071.13×
Alabama28,8370.9×
Louisiana27,2580.92×
Iowa27,0401.43×
Kansas24,9721.38×
Oregon22,3770.85×
Arkansas19,2411.02×
Utah18,1740.88×
Connecticut17,9530.78×
Mississippi17,8920.94×
Nevada16,0320.72×
Nebraska15,1931.32×
West Virginia12,1791.14×
Idaho10,7680.93×
New Mexico9,5670.83×
Maine7,7470.94×
New Hampshire7,4590.82×
Hawaii7,0710.72×
South Dakota6,6451.25×
Montana6,3190.99×
North Dakota5,5031.17×
Alaska5,1891.06×
Delaware4,9170.78×
Washington, District of Columbia4,6390.67×
Rhode Island4,5630.62×
Vermont3,3120.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Escape audience
BrandAffinityCategory
FirstEnergy Stadium (Cleveland)333.33×Sports
Ford Explorer42.64×Cars & Mobility
Ford Expedition26.09×Cars & Mobility
Ford Edge36.2×Cars & Mobility
Toyota Highlander18.76×Cars & Mobility
Nissan Rogue19.94×Cars & Mobility
Hyundai Santa Fe22.59×Cars & Mobility
Ford Fiesta24.72×Cars & Mobility
Ford Ranger (T6)26.82×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Honda Pilot17.79×Cars & Mobility
Toyota RAV413.43×Cars & Mobility
Ford EcoSport27.25×Cars & Mobility
Fuel economy in automobiles13.47×Cars & Mobility
Mazda CX-516.05×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Convertible12.15×Cars & Mobility
Mid-size car15.46×Cars & Mobility
Hyundai Tucson18.52×Cars & Mobility
Full-size car8.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Escape audience
TraitClusterScore
Need for SecurityCONSERVATISM1.5
Family OrientationCONSERVATISM1.48
Quality AwarenessPREMIUM1.47
Career OrientationPOWER1.17
ExtroversionTHRILL1.1
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Ford Escape
CountryShare
United States36.1%
Canada9.3%
Mexico4.4%

See Ford Escape audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Escape have in United States?

Ford Escape has an estimated audience of 2,298,632 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Escape fans?

35.1% of Ford Escape fans are female, 64.9% are male, with an average age of 41.4 years.

Which brands do Ford Escape fans like most?

Ford Escape fans show strongest brand affinity for FirstEnergy Stadium (Cleveland) (333.33×), Ford Explorer (42.64×), and Ford Expedition (26.09×) over the country average.

Where do Ford Escape fans live in United States?

Ford Escape fans in United States are most concentrated in Texas (reach 196,890), California (reach 173,388), and Florida (reach 138,741). These three regions account for the largest share of the active audience.

What other brands do Ford Escape fans also like?

Beyond Ford Escape itself, the audience over-indexes on Ford Explorer (42.64×), Ford Expedition (26.09×), Ford Edge (36.2×), and Toyota Highlander (18.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Escape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.