Rascasse Audience Intelligence

Ford Escape Audience in United States

A data profile of the people who buy, follow and care about Ford Escape in United States — modelled from more than twelve digital signal sources. Ford Escape has an estimated audience of 2,261,877 people in United States.

#88among Car type in United States#62among Car Model in United States#436in Cars & Mobility

The average Ford Escape fan in United States is 41.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FirstEnergy Stadium (Cleveland), Ford Explorer, Ford Expedition, with strongest over-indexing on FirstEnergy Stadium (Cleveland) (333.33× the country average).

Demographically, the Ford Escape audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Escape fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for FirstEnergy Stadium (Cleveland).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Escape profile in United States.

Audience size
2.3M
in United States
Gender
35.1%♀
64.9% male
Age
41.4
average years
Country rank
#12897
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Escape fans

35.1% are female, 64.9% are male, average age 41.4.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Ford Escape audience in United States
MetricValue
Female35.1%
Male64.9%
Average age41.4
Estimated audience size2,261,877
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Ford Escape audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Ford Escape audience comes from United States.

Worldwide audience distribution share by country for Ford Escape
CountryShare
United States35.6%
Canada9.1%
Mexico4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Escape audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Escape fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.84×
02Missouri~50K1.45×
03Iowa~30K1.41×
04Kansas~20K1.35×
05South Dakota~7K1.34×
06Nebraska~20K1.32×
07Indiana~50K1.29×
08North Dakota~6K1.27×
09Minnesota~40K1.26×
10Wisconsin~40K1.24×
11Kentucky~40K1.23×
12Ohio~90K1.21×
13Illinois~90K1.16×
14West Virginia~10K1.16×
15Alaska~6K1.16×
16Oklahoma~30K1.13×
17Pennsylvania~80K1.06×
18Arkansas~20K1.05×
19Tennessee~50K1.04×
20Montana~7K1.04×
21Texas~200K0.97×
22Mississippi~20K0.97×
23Maine~8K0.97×
24Idaho~10K0.96×
25Alabama~30K0.93×
26North Carolina~60K0.92×
27South Carolina~30K0.91×
28Georgia~60K0.90×
29Louisiana~30K0.89×
30Colorado~30K0.88×
31Virginia~50K0.87×
32Vermont~3K0.87×
33New Mexico~10K0.86×
34Utah~20K0.85×
35Delaware~5K0.85×
36Florida~100K0.84×
37New Hampshire~8K0.84×
38Washington~40K0.83×
39Oregon~20K0.83×
40Arizona~40K0.81×
41Massachusetts~40K0.81×
42Maryland~30K0.81×
43New Jersey~50K0.79×
44New York~100K0.76×
45Connecticut~20K0.76×
46Nevada~20K0.73×
47Hawaii~7K0.72×
48Rhode Island~5K0.68×
49Washington, District of Columbia~5K0.68×
50California~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Ford Escape, United States
0.64×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Escape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Escape audience
#·InterestCategoryAffinity×
01FirstEnergy Stadium (Cleveland)Sports333.33×
02Ford ExplorerCars & Mobility42.64×
03Ford EdgeCars & Mobility36.20×
04Ford EcoSportCars & Mobility27.25×
05Ford Ranger (T6)Cars & Mobility26.82×
06Ford ExpeditionCars & Mobility26.09×
07Ford FiestaCars & Mobility24.72×
08Hyundai Santa FeCars & Mobility22.59×
09Nissan RogueCars & Mobility19.94×
10Toyota HighlanderCars & Mobility18.76×
11Hyundai TucsonCars & Mobility18.52×
12Honda PilotCars & Mobility17.79×
13Mazda CX-5Cars & Mobility16.05×
14Mid-size carCars & Mobility15.46×
15Fuel economy in automobilesCars & Mobility13.47×
16Toyota RAV4Cars & Mobility13.43×
17Front-wheel driveCars & Mobility12.79×
18ConvertibleCars & Mobility12.15×
19Automatic transmissionCars & Mobility11.93×
20Full-size carCars & Mobility8.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Escape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Escape audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.33×
PatriotismCONSERVATISM1.93×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Escape audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Pet OwnershipJOY0.95×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Escape have in United States?

Ford Escape has an estimated audience of 2,261,877 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Escape fans?

35.1% of Ford Escape fans are female, 64.9% are male, with an average age of 41.4 years.

03

Which brands do Ford Escape fans like most?

Ford Escape fans show strongest brand affinity for FirstEnergy Stadium (Cleveland) (333.33×), Ford Explorer (42.64×), and Ford Expedition (26.09×) over the country average.

04

Where do Ford Escape fans live in United States?

Ford Escape fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Escape fans also like?

Beyond Ford Escape itself, the audience over-indexes on Ford Explorer (42.64×), Ford Expedition (26.09×), Toyota Highlander (18.76×), and Ford Edge (36.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Escape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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