Ford Fiesta Audience in United States

Ford Fiesta logo

Ford Fiesta has an estimated audience of 2,202,851 people in United States. 28.5% are female, 71.5% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Instant messaging, Ford Focus, Ford Focus (third generation), Soccer, Food and drink.

The average Ford Fiesta fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Instant messaging, Ford Focus, Ford Focus (third generation), with strongest over-indexing on Instant messaging (4.42× the country average). Demographically, the Ford Fiesta audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Fiesta fans

Demographic split for Ford Fiesta audience in United States
MetricValue
Female28.5%
Male71.5%
Average age33.5
Estimated audience size2,202,851

Audience persona

The typical Ford Fiesta fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Instant messaging.

Top regions in United States

Top regions ranked by reach for Ford Fiesta in United States
RegionReachAffinity
California244,1391.01×
Texas228,0421.2×
Florida159,5401.07×
New York87,5430.71×
Illinois76,0841.04×
Ohio72,5091.07×
North Carolina69,8871.05×
Georgia69,3201.02×
Pennsylvania67,4610.91×
Michigan65,6731.14×
Virginia55,3741.03×
Arizona52,3771.16×
Tennessee50,6081.15×
Washington46,9491.06×
Missouri46,5001.31×
Indiana46,1311.15×
New Jersey44,1800.79×
Alabama35,6871.16×
Massachusetts34,3540.79×
Maryland32,8200.87×
Kentucky32,5761.18×
Colorado31,2120.9×
South Carolina30,9850.93×
Wisconsin30,6470.92×
Oklahoma29,5981.21×
Louisiana28,4061×
Minnesota27,6910.88×
Oregon26,2371.04×
Utah23,5741.19×
Kansas22,2911.28×
Arkansas20,6331.14×
Iowa20,5811.13×
Mississippi19,5231.08×
Nevada19,1710.9×
Connecticut18,2240.82×
Nebraska12,5651.14×
West Virginia12,5511.22×
New Mexico12,0771.09×
Idaho11,6371.05×
New Hampshire8,1580.94×
Maine7,5620.96×
Washington, District of Columbia5,5480.84×
Alaska5,4571.16×
Montana5,1410.84×
Hawaii4,9740.53×
Rhode Island4,8640.69×
South Dakota4,6230.91×
Delaware4,6100.76×
North Dakota4,3310.96×
Vermont3,1500.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Fiesta audience
BrandAffinityCategory
Instant messaging4.42×Internet & Social Media
Ford Focus18.75×Cars & Mobility
Ford Focus (third generation)32.74×Cars & Mobility
Soccer2.63×Sports
Food and drink1.7×Food & Beverages
Culture2.07×Literature
Quinceañera (telenovela)5.9×Movies & TV
Online shopping1.75×Shopping
AutoZone2.77×Cars & Mobility
Food1.65×Food & Beverages
Ford EcoSport16.93×Cars & Mobility
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
New York City2.08×Travel & Leisure
Business1.66×Business & Career
Video games1.9×Games
Beverages1.74×Food & Beverages
Ford Ranger12.59×Cars & Mobility
Max Verstappen8.05×Sports
Personal finance1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Fiesta audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.77
Family OrientationCONSERVATISM1.64
Convenience OrientationPREMIUM1.21
ExtroversionTHRILL1.15
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Ford Fiesta
CountryShare
United States12.9%
Brazil11.2%
United Kingdom7.9%

See Ford Fiesta audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Fiesta have in United States?

Ford Fiesta has an estimated audience of 2,202,851 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Fiesta fans?

28.5% of Ford Fiesta fans are female, 71.5% are male, with an average age of 33.5 years.

Which brands do Ford Fiesta fans like most?

Ford Fiesta fans show strongest brand affinity for Instant messaging (4.42×), Ford Focus (18.75×), and Ford Focus (third generation) (32.74×) over the country average.

Where do Ford Fiesta fans live in United States?

Ford Fiesta fans in United States are most concentrated in California (reach 244,139), Texas (reach 228,042), and Florida (reach 159,540). These three regions account for the largest share of the active audience.

What other brands do Ford Fiesta fans also like?

Beyond Ford Fiesta itself, the audience over-indexes on Ford Focus (18.75×), Ford Focus (third generation) (32.74×), Soccer (2.63×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Fiesta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.