Rascasse Audience Intelligence

Ford Fiesta Audience in United States

A data profile of the people who buy, follow and care about Ford Fiesta in United States — modelled from more than twelve digital signal sources. Ford Fiesta has an estimated audience of 2,193,429 people in United States.

#92among Car type in United States#66among Car Model in United States#454in Cars & Mobility

The average Ford Fiesta fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Instant messaging, Ford Focus, FIFA World Cup 2026, with strongest over-indexing on Instant messaging (4.42× the country average).

Demographically, the Ford Fiesta audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Fiesta fan in United States is more male, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for Instant messaging.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Fiesta profile in United States.

Audience size
2.2M
in United States
Gender
28.5%♀
71.5% male
Age
33.5
average years
Country rank
#13235
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Fiesta fans

28.5% are female, 71.5% are male, average age 33.5.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Ford Fiesta audience in United States
MetricValue
Female28.5%
Male71.5%
Average age33.5
Estimated audience size2,193,429
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Ford Fiesta audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Ford Fiesta audience comes from United States.

Worldwide audience distribution share by country for Ford Fiesta
CountryShare
United States12.7%
Brazil10.9%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Fiesta audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Fiesta fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~50K1.29×
02Kansas~20K1.28×
03West Virginia~10K1.26×
04Oklahoma~30K1.23×
05Kentucky~30K1.18×
06Utah~20K1.17×
07Alaska~6K1.17×
08Nebraska~10K1.15×
09Iowa~20K1.14×
10Texas~200K1.13×
11Indiana~50K1.13×
12Alabama~30K1.12×
13Arkansas~20K1.12×
14Michigan~60K1.11×
15Tennessee~50K1.11×
16Arizona~50K1.09×
17New Mexico~10K1.09×
18Mississippi~20K1.08×
19Idaho~10K1.08×
20Ohio~70K1.04×
21North Carolina~70K1.03×
22North Dakota~5K1.03×
23Washington~40K1.02×
24Oregon~30K1.02×
25South Dakota~5K1.02×
26Florida~200K1.01×
27Virginia~50K1.00×
28Illinois~70K0.99×
29Louisiana~30K0.99×
30Maine~8K0.99×
31Georgia~70K0.98×
32New Hampshire~8K0.98×
33California~200K0.95×
34Wisconsin~30K0.94×
35South Carolina~30K0.94×
36Montana~6K0.91×
37Pennsylvania~70K0.90×
38Nevada~20K0.89×
39Vermont~3K0.89×
40Minnesota~30K0.88×
41Colorado~30K0.87×
42Maryland~30K0.85×
43Washington, District of Columbia~6K0.84×
44Connecticut~20K0.83×
45Delaware~5K0.83×
46Massachusetts~30K0.79×
47Rhode Island~5K0.77×
48New Jersey~40K0.75×
49Hawaii~7K0.74×
50New York~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Ford Fiesta, United States
0.69×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Fiesta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Fiesta audience
#·InterestCategoryAffinity×
01Ford Focus (third generation)Cars & Mobility32.74×
02Ford FocusCars & Mobility18.75×
03Ford EcoSportCars & Mobility16.93×
04Ford RangerCars & Mobility12.59×
05Quinceañera (telenovela)Movies & TV5.90×
06Instant messagingInternet & Social Media4.42×
07AutoZoneCars & Mobility2.77×
08SoccerSports2.63×
09New York CityTravel & Leisure2.08×
10CultureLiterature2.07×
11FIFA World Cup 2026Sports1.93×
12Video gamesGames1.90×
13United StatesTravel & Leisure1.78×
14Online shoppingShopping1.75×
15BeveragesFood & Beverages1.74×
16Food and drinkFood & Beverages1.70×
17Personal financeBusiness & Career1.69×
18BusinessBusiness & Career1.66×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Fiesta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Fiesta audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.61×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Fiesta audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Early Adopter MentalityPOWER0.84×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Fiesta have in United States?

Ford Fiesta has an estimated audience of 2,193,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Fiesta fans?

28.5% of Ford Fiesta fans are female, 71.5% are male, with an average age of 33.5 years.

03

Which brands do Ford Fiesta fans like most?

Ford Fiesta fans show strongest brand affinity for Instant messaging (4.42×), Ford Focus (18.75×), and FIFA World Cup 2026 (1.93×) over the country average.

04

Where do Ford Fiesta fans live in United States?

Ford Fiesta fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Fiesta fans also like?

Beyond Ford Fiesta itself, the audience over-indexes on Ford Focus (18.75×), FIFA World Cup 2026 (1.93×), Ford Focus (third generation) (32.74×), and Soccer (2.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Fiesta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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