Ford Focus Audience in United States

Ford Focus logo

Ford Focus has an estimated audience of 2,205,540 people in United States. 23.6% are female, 76.4% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Ford Focus (third generation), Hatchback, AutoZone, Ford Escape, Performance car.

The average Ford Focus fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ford Focus (third generation), Hatchback, AutoZone, with strongest over-indexing on Ford Focus (third generation) (59.52× the country average). Demographically, the Ford Focus audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Focus fans

Demographic split for Ford Focus audience in United States
MetricValue
Female23.6%
Male76.4%
Average age36.8
Estimated audience size2,205,540

Audience persona

The typical Ford Focus fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Ford Focus (third generation).

Top regions in United States

Top regions ranked by reach for Ford Focus in United States
RegionReachAffinity
California222,3760.92×
Texas218,7111.15×
Florida164,8891.1×
New York97,6010.79×
Illinois80,5841.1×
Ohio79,5451.17×
Michigan79,4861.38×
Pennsylvania72,3450.97×
Georgia71,6901.06×
North Carolina70,9191.07×
Virginia51,7940.96×
Tennessee49,5371.12×
Arizona49,4191.1×
Indiana47,2751.17×
Missouri46,3181.3×
Washington45,8851.04×
New Jersey45,7050.81×
Massachusetts37,1900.86×
Alabama36,6971.19×
Maryland34,2950.9×
Wisconsin34,0961.03×
Kentucky33,3811.21×
Colorado32,3500.93×
Minnesota31,5061×
South Carolina31,2750.94×
Oklahoma28,4721.16×
Louisiana27,3590.96×
Oregon24,6380.97×
Utah21,9621.11×
Kansas21,3801.23×
Iowa21,1961.17×
Mississippi19,4001.07×
Connecticut18,7370.85×
Arkansas18,2091×
Nevada17,6910.83×
Nebraska12,0591.09×
Idaho11,8991.08×
New Mexico11,8561.07×
West Virginia11,7381.14×
Hawaii7,8330.83×
Maine7,0800.9×
New Hampshire6,9520.8×
Washington, District of Columbia5,2100.79×
Delaware5,1690.85×
Rhode Island5,1280.73×
Montana5,0080.82×
South Dakota4,9850.98×
Alaska4,5780.97×
North Dakota4,2140.93×
Wyoming2,6240.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Focus audience
BrandAffinityCategory
Ford Focus (third generation)59.52×Cars & Mobility
Hatchback9.85×Cars & Mobility
AutoZone4.28×Cars & Mobility
Ford Escape17.4×Cars & Mobility
Performance car10.67×Cars & Mobility
Ford Fiesta17.62×Cars & Mobility
Used car4.05×Cars & Mobility
Nissan Juke27.27×Cars & Mobility
SUVs3.1×Cars & Mobility
Ford EcoSport19.86×Cars & Mobility
O'Reilly Auto Parts4.81×Cars & Mobility
Ford Ranger15.35×Cars & Mobility
Advance Auto Parts4.74×Cars & Mobility
Family car7.58×Cars & Mobility
New York City2.33×Travel & Leisure
Nissan Sentra16.91×Cars & Mobility
Ford Fusion (Americas)19.39×Cars & Mobility
Chrysler 30014.48×Cars & Mobility
Honda Fit18.16×Cars & Mobility
Nissan Pathfinder15.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Focus audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Family OrientationCONSERVATISM2.18
Luxury OrientationPREMIUM1.95
Need for SecurityCONSERVATISM1.62
Quality AwarenessPREMIUM1.43
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Ford Focus
CountryShare
United States11.5%
Brazil7.8%
Germany7.0%

See Ford Focus audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Focus have in United States?

Ford Focus has an estimated audience of 2,205,540 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Focus fans?

23.6% of Ford Focus fans are female, 76.4% are male, with an average age of 36.8 years.

Which brands do Ford Focus fans like most?

Ford Focus fans show strongest brand affinity for Ford Focus (third generation) (59.52×), Hatchback (9.85×), and AutoZone (4.28×) over the country average.

Where do Ford Focus fans live in United States?

Ford Focus fans in United States are most concentrated in California (reach 222,376), Texas (reach 218,711), and Florida (reach 164,889). These three regions account for the largest share of the active audience.

What other brands do Ford Focus fans also like?

Beyond Ford Focus itself, the audience over-indexes on Hatchback (9.85×), AutoZone (4.28×), Ford Escape (17.4×), and Performance car (10.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Focus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.