Rascasse Audience Intelligence

Ford Focus Audience in United States

A data profile of the people who buy, follow and care about Ford Focus in United States — modelled from more than twelve digital signal sources. Ford Focus has an estimated audience of 2,158,789 people in United States.

#94among Car type in United States#68among Car Model in United States#460in Cars & Mobility

The average Ford Focus fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ford Focus (third generation), Hatchback, AutoZone, with strongest over-indexing on Ford Focus (third generation) (59.52× the country average).

Demographically, the Ford Focus audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Focus fan in United States is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Ford Focus (third generation).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Focus profile in United States.

Audience size
2.2M
in United States
Gender
23.6%♀
76.4% male
Age
36.8
average years
Country rank
#13419
Car Model in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Focus fans

23.6% are female, 76.4% are male, average age 36.8.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Ford Focus audience in United States
MetricValue
Female23.6%
Male76.4%
Average age36.8
Estimated audience size2,158,789
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Ford Focus audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Ford Focus audience comes from United States.

Worldwide audience distribution share by country for Ford Focus
CountryShare
United States11.0%
Brazil7.5%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Focus audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Focus fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~80K1.34×
02Missouri~50K1.30×
03Kansas~20K1.22×
04West Virginia~10K1.22×
05Alabama~40K1.21×
06Kentucky~30K1.21×
07Iowa~20K1.17×
08Ohio~80K1.16×
09Indiana~50K1.16×
10Oklahoma~30K1.15×
11Nebraska~10K1.14×
12Mississippi~20K1.11×
13New Mexico~10K1.11×
14Idaho~10K1.11×
15Tennessee~50K1.09×
16Utah~20K1.09×
17Texas~200K1.08×
18Arizona~50K1.08×
19Illinois~80K1.06×
20Alaska~5K1.06×
21Florida~200K1.05×
22South Dakota~5K1.05×
23North Carolina~70K1.03×
24Arkansas~20K1.03×
25Wisconsin~30K1.02×
26Georgia~70K1.01×
27Washington~40K1.00×
28North Dakota~4K0.99×
29Minnesota~30K0.98×
30Louisiana~30K0.97×
31Oregon~20K0.97×
32Pennsylvania~70K0.95×
33Virginia~50K0.94×
34South Carolina~30K0.92×
35Maine~7K0.92×
36Colorado~30K0.90×
37Wyoming~3K0.90×
38Maryland~30K0.89×
39Delaware~5K0.89×
40California~200K0.86×
41Montana~5K0.85×
42Hawaii~8K0.84×
43New Hampshire~7K0.84×
44Massachusetts~40K0.83×
45Connecticut~20K0.82×
46Nevada~20K0.82×
47Washington, District of Columbia~5K0.80×
48New Jersey~40K0.78×
49Rhode Island~5K0.77×
50New York~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Ford Focus, United States
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Focus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Focus audience
#·InterestCategoryAffinity×
01Ford Focus (third generation)Cars & Mobility59.52×
02Nissan JukeCars & Mobility27.27×
03Ford EcoSportCars & Mobility19.86×
04Ford Fusion (Americas)Cars & Mobility19.39×
05Honda FitCars & Mobility18.16×
06Ford FiestaCars & Mobility17.62×
07Ford EscapeCars & Mobility17.40×
08Nissan SentraCars & Mobility16.91×
09Ford RangerCars & Mobility15.35×
10Nissan PathfinderCars & Mobility15.05×
11Chrysler 300Cars & Mobility14.48×
12Performance carCars & Mobility10.67×
13HatchbackCars & Mobility9.85×
14Family carCars & Mobility7.58×
15O'Reilly Auto PartsCars & Mobility4.81×
16Advance Auto PartsCars & Mobility4.74×
17AutoZoneCars & Mobility4.28×
18Used carCars & Mobility4.05×
19SUVsCars & Mobility3.10×
20New York CityTravel & Leisure2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Focus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Focus audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.27×
Need for SecurityCONSERVATISM1.94×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Focus audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
MindfulnessBALANCE0.70×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Focus have in United States?

Ford Focus has an estimated audience of 2,158,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Focus fans?

23.6% of Ford Focus fans are female, 76.4% are male, with an average age of 36.8 years.

03

Which brands do Ford Focus fans like most?

Ford Focus fans show strongest brand affinity for Ford Focus (third generation) (59.52×), Hatchback (9.85×), and AutoZone (4.28×) over the country average.

04

Where do Ford Focus fans live in United States?

Ford Focus fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Focus fans also like?

Beyond Ford Focus itself, the audience over-indexes on Hatchback (9.85×), AutoZone (4.28×), Performance car (10.67×), and Ford Escape (17.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Focus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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