Rascasse Audience Intelligence

Ford Focus (third generation) Audience in United States

A data profile of the people who buy, follow and care about Ford Focus (third generation) in United States — modelled from more than twelve digital signal sources. Ford Focus (third generation) has an estimated audience of 594,703 people in United States.

#239among Car type in United States#267among Car Model in United States#956in Cars & Mobility

The average Ford Focus (third generation) fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-3, Mazda6, Honda Jazz, with strongest over-indexing on Mazda CX-3 (189.74× the country average).

Demographically, the Ford Focus (third generation) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Focus (third generation) fan in United States is more male, around 29.4 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Focus (third generation) profile in United States.

Audience size
595K
in United States
Gender
18.2%♀
81.8% male
Age
29.4
average years
Country rank
#32994
Car Model in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Focus (third generation) fans

18.2% are female, 81.8% are male, average age 29.4.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Ford Focus (third generation) audience in United States
MetricValue
Female18.2%
Male81.8%
Average age29.4
Estimated audience size594,703
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Ford Focus (third generation) audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Ford Focus (third generation) audience comes from United States.

Worldwide audience distribution share by country for Ford Focus (third generation)
CountryShare
United States7.3%
Brazil6.8%
Poland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Focus (third generation) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Focus (third generation) fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.34×
02Missouri~10K1.30×
03Kansas~6K1.22×
04West Virginia~4K1.22×
05Alabama~10K1.21×
06Kentucky~10K1.21×
07Iowa~6K1.17×
08Ohio~20K1.16×
09Indiana~10K1.16×
10Oklahoma~8K1.15×
11Nebraska~4K1.14×
12Mississippi~6K1.11×
13New Mexico~4K1.11×
14Idaho~4K1.11×
15Tennessee~10K1.09×
16Utah~6K1.09×
17Texas~60K1.08×
18Arizona~10K1.08×
19Illinois~20K1.06×
20Alaska~1K1.06×
21Florida~50K1.05×
22South Dakota~2K1.05×
23North Carolina~20K1.03×
24Arkansas~5K1.03×
25Wisconsin~10K1.02×
26Georgia~20K1.01×
27Washington~10K1.00×
28North Dakota~1K0.99×
29Minnesota~9K0.98×
30Louisiana~8K0.97×
31Oregon~7K0.97×
32Pennsylvania~20K0.95×
33Virginia~10K0.94×
34South Carolina~9K0.92×
35Maine~2K0.92×
36Colorado~9K0.90×
37Wyoming<1K0.90×
38Maryland~10K0.89×
39Delaware~2K0.89×
40California~60K0.86×
41Montana~2K0.85×
42Hawaii~2K0.84×
43New Hampshire~2K0.84×
44Massachusetts~10K0.83×
45Connecticut~5K0.82×
46Nevada~5K0.82×
47Washington, District of Columbia~2K0.80×
48New Jersey~10K0.78×
49Rhode Island~2K0.77×
50New York~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Ford Focus (third generation), United States
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Focus (third generation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Focus (third generation) audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility189.74×
02Honda JazzCars & Mobility154.17×
03Kia CeratoCars & Mobility114.52×
04Mazda6Cars & Mobility102.78×
05Lexus ESCars & Mobility81.40×
06Ford FocusCars & Mobility59.52×
07Honda CityCars & Mobility59.29×
08Mitsubishi PajeroCars & Mobility58.86×
09Mazda3Cars & Mobility52.18×
10Kia OptimaCars & Mobility43.45×
11Subaru ForesterCars & Mobility36.10×
12Ford FiestaCars & Mobility32.74×
13Mazda CX-5Cars & Mobility31.28×
14Honda CivicCars & Mobility19.89×
15City carCars & Mobility18.40×
16Family carCars & Mobility17.02×
17HatchbackCars & Mobility12.75×
18Antique carCars & Mobility10.35×
19Automobile repair shopCars & Mobility9.82×
20Discount TireShopping6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Focus (third generation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Focus (third generation) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.21×
Risk AppetiteTHRILL2.12×
Need for SecurityCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Focus (third generation) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Focus (third generation) have in United States?

Ford Focus (third generation) has an estimated audience of 594,703 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Focus (third generation) fans?

18.2% of Ford Focus (third generation) fans are female, 81.8% are male, with an average age of 29.4 years.

03

Which brands do Ford Focus (third generation) fans like most?

Ford Focus (third generation) fans show strongest brand affinity for Mazda CX-3 (189.74×), Mazda6 (102.78×), and Honda Jazz (154.17×) over the country average.

04

Where do Ford Focus (third generation) fans live in United States?

Ford Focus (third generation) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Focus (third generation) fans also like?

Beyond Ford Focus (third generation) itself, the audience over-indexes on Mazda6 (102.78×), Honda Jazz (154.17×), Ford Focus (59.52×), and Mazda3 (52.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Focus (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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