Ford Focus (third generation) Audience in United States

Ford Focus (third generation) has an estimated audience of 634,882 people in United States. 18.2% are female, 81.8% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Honda Jazz, Ford Focus, Mazda6, Mazda CX-3, Honda City.

The average Ford Focus (third generation) fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Jazz, Ford Focus, Mazda6, with strongest over-indexing on Honda Jazz (198.05× the country average). Demographically, the Ford Focus (third generation) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Focus (third generation) fans

Demographic split for Ford Focus (third generation) audience in United States
MetricValue
Female18.2%
Male81.8%
Average age29.4
Estimated audience size634,882

Audience persona

The typical Ford Focus (third generation) fan in United States is more male, around 29.4 years old, with strong Family Orientation tendencies and a notable affinity for Honda Jazz.

Top regions in United States

Top regions ranked by reach for Ford Focus (third generation) in United States
RegionReachAffinity
California64,0130.92×
Texas62,9581.15×
Florida47,4651.1×
New York28,0950.79×
Illinois23,1971.1×
Ohio22,8981.17×
Michigan22,8811.38×
Pennsylvania20,8250.97×
Georgia20,6371.06×
North Carolina20,4151.07×
Virginia14,9090.96×
Tennessee14,2601.12×
Arizona14,2261.1×
Indiana13,6081.17×
Missouri13,3331.3×
Washington13,2081.04×
New Jersey13,1570.81×
Massachusetts10,7050.86×
Alabama10,5641.19×
Maryland9,8720.9×
Wisconsin9,8151.03×
Kentucky9,6091.21×
Colorado9,3120.93×
Minnesota9,0691×
South Carolina9,0030.94×
Oklahoma8,1961.16×
Louisiana7,8750.96×
Oregon7,0920.97×
Utah6,3221.11×
Kansas6,1541.23×
Iowa6,1021.17×
Mississippi5,5851.07×
Connecticut5,3940.85×
Arkansas5,2421×
Nevada5,0920.83×
Nebraska3,4711.09×
Idaho3,4251.08×
New Mexico3,4131.07×
West Virginia3,3791.14×
Hawaii2,2550.83×
Maine2,0380.9×
New Hampshire2,0010.8×
Washington, District of Columbia1,5000.79×
Delaware1,4880.85×
Rhode Island1,4760.73×
Montana1,4420.82×
South Dakota1,4350.98×
Alaska1,3180.97×
North Dakota1,2130.93×
Wyoming7550.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Focus (third generation) audience
BrandAffinityCategory
Honda Jazz198.05×Cars & Mobility
Ford Focus69.26×Cars & Mobility
Mazda683.36×Cars & Mobility
Mazda CX-3139.37×Cars & Mobility
Honda City84.26×Cars & Mobility
Lexus ES80.49×Cars & Mobility
Lewis Hamilton24.69×Sports
Mazda342.16×Cars & Mobility
Mazda MX-548.25×Cars & Mobility
Kia Cerato135.17×Cars & Mobility
Honda Civic20.69×Cars & Mobility
Ford Fiesta35×Cars & Mobility
Subaru Forester31.93×Cars & Mobility
Subaru Impreza30.66×Cars & Mobility
Volvo V40170.29×Cars & Mobility
Family car16.3×Cars & Mobility
Mazda CX-524.5×Cars & Mobility
Toyota Supra21.06×Cars & Mobility
Mitsubishi Pajero51.22×Cars & Mobility
Hatchback11.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Focus (third generation) audience
TraitClusterScore
Family OrientationCONSERVATISM3.84
Risk AppetiteTHRILL2.1
Need for SecurityCONSERVATISM1.71
Luxury OrientationPREMIUM1.56
Quality AwarenessPREMIUM1.55
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Ford Focus (third generation)
CountryShare
United States8.3%
Brazil8.3%
Germany6.3%

See Ford Focus (third generation) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Focus (third generation) have in United States?

Ford Focus (third generation) has an estimated audience of 634,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Focus (third generation) fans?

18.2% of Ford Focus (third generation) fans are female, 81.8% are male, with an average age of 29.4 years.

Which brands do Ford Focus (third generation) fans like most?

Ford Focus (third generation) fans show strongest brand affinity for Honda Jazz (198.05×), Ford Focus (69.26×), and Mazda6 (83.36×) over the country average.

Where do Ford Focus (third generation) fans live in United States?

Ford Focus (third generation) fans in United States are most concentrated in California (reach 64,013), Texas (reach 62,958), and Florida (reach 47,465). These three regions account for the largest share of the active audience.

What other brands do Ford Focus (third generation) fans also like?

Beyond Ford Focus (third generation) itself, the audience over-indexes on Ford Focus (69.26×), Mazda6 (83.36×), Mazda CX-3 (139.37×), and Honda City (84.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Focus (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.