Mazda3 Audience in United States

Mazda3 logo

Mazda3 has an estimated audience of 2,121,546 people in United States. 26.0% are female, 74.0% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Mazda6, Google News, Mazdaspeed3, Mazda CX-3, Mazda CX-5.

The average Mazda3 fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mazda6, Google News, Mazdaspeed3, with strongest over-indexing on Mazda6 (66.25× the country average). Demographically, the Mazda3 audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mazda3 fans

Demographic split for Mazda3 audience in United States
MetricValue
Female26.0%
Male74.0%
Average age36.7
Estimated audience size2,121,546

Audience persona

The typical Mazda3 fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Mazda6.

Top regions in United States

Top regions ranked by reach for Mazda3 in United States
RegionReachAffinity
California345,3411.48×
Texas242,3881.33×
Florida182,4441.27×
New York114,5510.97×
Illinois90,3221.28×
Georgia82,6061.26×
Pennsylvania78,7461.1×
North Carolina75,3621.18×
Ohio69,9671.07×
Virginia64,9461.26×
New Jersey64,4641.19×
Washington55,6731.31×
Arizona49,9791.15×
Michigan48,7980.88×
Maryland46,1571.27×
Massachusetts45,2991.08×
Tennessee44,0211.03×
Indiana40,3861.04×
Missouri39,1131.14×
Minnesota32,5631.07×
Colorado31,9510.96×
Wisconsin29,9800.94×
South Carolina28,9490.91×
Louisiana27,2221×
Kentucky27,2051.02×
Alabama27,1280.92×
Oregon26,0701.07×
Oklahoma24,5141.04×
Connecticut24,1951.14×
Nevada22,0451.07×
Utah21,6341.14×
Kansas16,4800.99×
Arkansas16,3200.93×
Mississippi14,1440.81×
Iowa14,0800.81×
Hawaii9,6531.06×
Idaho9,4460.89×
New Mexico9,3720.88×
Nebraska9,2770.87×
New Hampshire8,3311×
West Virginia8,1770.83×
Rhode Island6,5300.97×
Delaware6,2361.07×
Maine6,1480.81×
Washington, District of Columbia5,6500.89×
Montana3,1650.54×
South Dakota3,0720.63×
Vermont2,8700.77×
North Dakota2,6020.6×
Alaska2,6010.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda3 audience
BrandAffinityCategory
Mazda666.25×Cars & Mobility
Google News12.8×News
Mazdaspeed3145.03×Cars & Mobility
Mazda CX-382.46×Cars & Mobility
Mazda CX-525.38×Cars & Mobility
Ford Focus30.26×Cars & Mobility
Hatchback12.31×Cars & Mobility
Used Cars8.88×Cars & Mobility
Honda Civic15.73×Cars & Mobility
Ford Focus (third generation)52.18×Cars & Mobility
Toyota Yaris33.26×Cars & Mobility
Mazda CX-3031.39×Cars & Mobility
Mazda11.79×Cars & Mobility
Auto maintenance10.02×Cars & Mobility
Nissan Juke37.35×Cars & Mobility
Mazdaspeed106.01×Cars & Mobility
Toyota Corolla14.77×Cars & Mobility
Honda Accord14.95×Cars & Mobility
Honda Fit28.94×Cars & Mobility
Nissan X-Trail50.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda3 audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Need for SecurityCONSERVATISM1.59
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Mazda3
CountryShare
United States12.5%
Japan8.4%
Mexico7.6%

See Mazda3 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mazda3 have in United States?

Mazda3 has an estimated audience of 2,121,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda3 fans?

26.0% of Mazda3 fans are female, 74.0% are male, with an average age of 36.7 years.

Which brands do Mazda3 fans like most?

Mazda3 fans show strongest brand affinity for Mazda6 (66.25×), Google News (12.8×), and Mazdaspeed3 (145.03×) over the country average.

Where do Mazda3 fans live in United States?

Mazda3 fans in United States are most concentrated in California (reach 345,341), Texas (reach 242,388), and Florida (reach 182,444). These three regions account for the largest share of the active audience.

What other brands do Mazda3 fans also like?

Beyond Mazda3 itself, the audience over-indexes on Google News (12.8×), Mazdaspeed3 (145.03×), Mazda CX-3 (82.46×), and Mazda CX-5 (25.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.