Rascasse Audience Intelligence

Mazda3 Audience in United States

A data profile of the people who buy, follow and care about Mazda3 in United States — modelled from more than twelve digital signal sources. Mazda3 has an estimated audience of 2,156,336 people in United States.

#69among Car Model in United States#461in Cars & Mobility

The average Mazda3 fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda6, Google News, Mazdaspeed3, with strongest over-indexing on Mazda6 (66.25× the country average).

Demographically, the Mazda3 audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda3 fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Mazda6.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda3 profile in United States.

Audience size
2.2M
in United States
Gender
26.0%♀
74.0% male
Age
36.7
average years
Country rank
#13437
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda3 fans

26.0% are female, 74.0% are male, average age 36.7.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Mazda3 audience in United States
MetricValue
Female26.0%
Male74.0%
Average age36.7
Estimated audience size2,156,336
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Mazda3 audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Mazda3 audience comes from United States.

Worldwide audience distribution share by country for Mazda3
CountryShare
United States12.4%
Japan8.3%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda3 fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.36×
02Texas~200K1.29×
03Maryland~50K1.26×
04Washington~50K1.25×
05Illinois~90K1.23×
06Virginia~60K1.23×
07Florida~200K1.22×
08Georgia~80K1.22×
09New Jersey~60K1.17×
10Missouri~40K1.16×
11Arizona~50K1.14×
12Connecticut~20K1.14×
13North Carolina~70K1.12×
14Pennsylvania~80K1.11×
15Minnesota~30K1.09×
16Oklahoma~30K1.09×
17Utah~20K1.09×
18Delaware~6K1.09×
19Ohio~70K1.07×
20Indiana~40K1.06×
21Nevada~20K1.06×
22Tennessee~40K1.04×
23Hawaii~9K1.04×
24Kentucky~30K1.03×
25Oregon~20K1.03×
26Massachusetts~40K1.02×
27Rhode Island~7K1.02×
28New Hampshire~8K1.01×
29Louisiana~30K1.00×
30Wisconsin~30K0.98×
31Kansas~20K0.98×
32Alabama~30K0.97×
33Arkansas~20K0.97×
34Colorado~30K0.96×
35New York~100K0.93×
36South Carolina~30K0.92×
37Idaho~10K0.91×
38New Mexico~10K0.90×
39Nebraska~9K0.89×
40West Virginia~9K0.89×
41Washington, District of Columbia~6K0.88×
42Mississippi~20K0.87×
43Michigan~50K0.86×
44Maine~6K0.85×
45Vermont~3K0.84×
46Iowa~10K0.83×
47Alaska~3K0.72×
48North Dakota~3K0.72×
49South Dakota~3K0.71×
50Montana~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Mazda3, United States
0.66×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda3 audience
#·InterestCategoryAffinity×
01Mazdaspeed3Cars & Mobility145.03×
02MazdaspeedCars & Mobility106.01×
03Mazda CX-3Cars & Mobility82.46×
04Mazda6Cars & Mobility66.25×
05Ford Focus (third generation)Cars & Mobility52.18×
06Nissan JukeCars & Mobility37.35×
07Toyota YarisCars & Mobility33.26×
08Mazda CX-30Cars & Mobility31.39×
09Ford FocusCars & Mobility30.26×
10Honda FitCars & Mobility28.94×
11BMW 3 Series (E36)Cars & Mobility26.46×
12Mazda CX-5Cars & Mobility25.38×
13Honda CivicCars & Mobility15.73×
14Honda AccordCars & Mobility14.95×
15Toyota CorollaCars & Mobility14.77×
16Google NewsNews12.80×
17HatchbackCars & Mobility12.31×
18MazdaCars & Mobility11.79×
19Auto maintenanceCars & Mobility10.02×
20Used CarsCars & Mobility8.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda3 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.63×
Risk AppetiteTHRILL1.99×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda3 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.78×
MindfulnessBALANCE0.79×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda3 have in United States?

Mazda3 has an estimated audience of 2,156,336 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazda3 fans?

26.0% of Mazda3 fans are female, 74.0% are male, with an average age of 36.7 years.

03

Which brands do Mazda3 fans like most?

Mazda3 fans show strongest brand affinity for Mazda6 (66.25×), Google News (12.8×), and Mazdaspeed3 (145.03×) over the country average.

04

Where do Mazda3 fans live in United States?

Mazda3 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda3 fans also like?

Beyond Mazda3 itself, the audience over-indexes on Google News (12.8×), Mazdaspeed3 (145.03×), Mazda CX-3 (82.46×), and Mazda CX-5 (25.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Mazda3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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