Rascasse Audience Intelligence

Mazda6 Audience in United States

A data profile of the people who buy, follow and care about Mazda6 in United States — modelled from more than twelve digital signal sources. Mazda6 has an estimated audience of 1,383,380 people in United States.

#138among Car Model in United States#612in Cars & Mobility

The average Mazda6 fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-3, Google News, Seven (Korean singer), with strongest over-indexing on Mazda CX-3 (201.48× the country average).

Demographically, the Mazda6 audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda6 fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda6 profile in United States.

Audience size
1.4M
in United States
Gender
20.0%♀
80.0% male
Age
32.5
average years
Country rank
#18846
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda6 fans

20.0% are female, 80.0% are male, average age 32.5.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Mazda6 audience in United States
MetricValue
Female20.0%
Male80.0%
Average age32.5
Estimated audience size1,383,380
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Mazda6 audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3914%
40-4913%
50+12%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Mazda6 audience comes from United States.

Worldwide audience distribution share by country for Mazda6
CountryShare
United States16.5%
Japan7.5%
Poland5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda6 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda6 fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~30K1.30×
02Texas~100K1.26×
03Illinois~60K1.23×
04Kansas~10K1.21×
05Virginia~40K1.20×
06Delaware~5K1.20×
07Florida~100K1.19×
08Georgia~50K1.19×
09North Carolina~50K1.19×
10Maryland~30K1.18×
11California~200K1.17×
12Washington~30K1.15×
13Alabama~20K1.14×
14Oklahoma~20K1.14×
15Connecticut~20K1.14×
16Utah~10K1.14×
17Louisiana~20K1.13×
18Kentucky~20K1.13×
19Ohio~50K1.12×
20Minnesota~20K1.11×
21Arizona~30K1.10×
22Indiana~30K1.10×
23Arkansas~10K1.08×
24Nebraska~7K1.08×
25Tennessee~30K1.07×
26Mississippi~10K1.07×
27Pennsylvania~50K1.05×
28New Jersey~30K1.00×
29Oregon~20K1.00×
30Nevada~10K1.00×
31South Carolina~20K0.99×
32Wisconsin~20K0.99×
33New Mexico~7K0.96×
34Rhode Island~4K0.96×
35Idaho~7K0.95×
36Iowa~10K0.92×
37Massachusetts~20K0.90×
38New Hampshire~5K0.89×
39South Dakota~3K0.89×
40Michigan~30K0.87×
41West Virginia~6K0.87×
42Washington, District of Columbia~4K0.86×
43Colorado~20K0.83×
44Hawaii~5K0.83×
45North Dakota~2K0.83×
46Maine~4K0.82×
47Vermont~2K0.81×
48New York~60K0.80×
49Alaska~2K0.80×
50Montana~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Mazda6, United States
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda6 audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility201.48×
02Mazdaspeed3Cars & Mobility200.34×
03MazdaspeedCars & Mobility182.29×
04Nissan Z-carCars & Mobility111.11×
05Ford Focus (third generation)Cars & Mobility102.78×
06Toyota YarisCars & Mobility65.86×
07Honda S2000Cars & Mobility65.48×
08Mazda3Cars & Mobility63.52×
09Seven (Korean singer)Music & Radio62.89×
10Mazda CX-30Cars & Mobility62.33×
11Honda CityCars & Mobility60.76×
12Nissan JukeCars & Mobility58.64×
13Honda FitCars & Mobility55.15×
14BMW 3 Series (E46)Cars & Mobility48.68×
15Ford FocusCars & Mobility40.48×
16National Auto Sport AssociationSports32.85×
17Mazda CX-5Cars & Mobility29.44×
18Google NewsNews20.00×
19Honda CivicCars & Mobility19.75×
20Used CarsCars & Mobility12.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda6 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.41×
Risk AppetiteTHRILL2.69×
PatriotismCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda6 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
MindfulnessBALANCE0.84×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda6 have in United States?

Mazda6 has an estimated audience of 1,383,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazda6 fans?

20.0% of Mazda6 fans are female, 80.0% are male, with an average age of 32.5 years.

03

Which brands do Mazda6 fans like most?

Mazda6 fans show strongest brand affinity for Mazda CX-3 (201.48×), Google News (20×), and Seven (Korean singer) (62.89×) over the country average.

04

Where do Mazda6 fans live in United States?

Mazda6 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda6 fans also like?

Beyond Mazda6 itself, the audience over-indexes on Google News (20×), Seven (Korean singer) (62.89×), Mazda3 (63.52×), and Toyota Yaris (65.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Mazda6 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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