Mazda6 Audience in United States

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Mazda6 has an estimated audience of 1,368,152 people in United States. 20.0% are female, 80.0% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Mazda CX-3, Google News, Seven (Korean singer), Mazda3, Ford Focus (third generation).

The average Mazda6 fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mazda CX-3, Google News, Seven (Korean singer), with strongest over-indexing on Mazda CX-3 (201.48× the country average). Demographically, the Mazda6 audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mazda6 fans

Demographic split for Mazda6 audience in United States
MetricValue
Female20.0%
Male80.0%
Average age32.5
Estimated audience size1,368,152

Audience persona

The typical Mazda6 fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.

Top regions in United States

Top regions ranked by reach for Mazda6 in United States
RegionReachAffinity
California187,5781.25×
Texas148,9551.27×
Florida112,7011.22×
New York66,5990.87×
Illinois54,6901.2×
North Carolina50,3861.22×
Georgia49,0451.16×
Pennsylvania48,5311.05×
Ohio47,7471.13×
Virginia39,0911.17×
New Jersey36,5981.05×
Washington33,1301.21×
Arizona31,6041.13×
Michigan30,7560.86×
Tennessee29,4711.07×
Missouri28,7851.31×
Indiana28,2661.13×
Maryland27,5151.17×
Massachusetts24,1010.89×
Alabama23,7391.24×
Minnesota22,1651.13×
South Carolina20,7521.01×
Kentucky20,4451.19×
Wisconsin20,3950.99×
Louisiana19,5161.11×
Colorado18,3860.85×
Oklahoma17,5961.16×
Oregon16,3691.04×
Connecticut15,6201.14×
Utah14,7241.2×
Nevada13,7611.04×
Kansas13,2801.23×
Mississippi11,9291.06×
Arkansas11,7521.04×
Iowa10,1900.9×
Nebraska7,3981.08×
Idaho6,5880.96×
New Mexico6,2710.91×
New Hampshire4,7240.88×
West Virginia4,6830.74×
Hawaii4,5370.77×
Delaware4,3351.15×
Rhode Island3,9000.9×
Washington, District of Columbia3,4450.84×
Maine3,3240.68×
South Dakota2,4240.77×
North Dakota1,8300.65×
Montana1,7900.47×
Alaska1,3320.46×
Vermont1,3020.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda6 audience
BrandAffinityCategory
Mazda CX-3201.48×Cars & Mobility
Google News20×News
Seven (Korean singer)62.89×Music & Radio
Mazda363.52×Cars & Mobility
Ford Focus (third generation)102.78×Cars & Mobility
Toyota Yaris65.86×Cars & Mobility
Mazda CX-3062.33×Cars & Mobility
Mazdaspeed3200.34×Cars & Mobility
Used Cars12.9×Cars & Mobility
Honda Fit55.15×Cars & Mobility
Ford Focus40.48×Cars & Mobility
Mazdaspeed182.29×Cars & Mobility
Honda City60.76×Cars & Mobility
Mazda CX-529.44×Cars & Mobility
Nissan Juke58.64×Cars & Mobility
Honda Civic19.75×Cars & Mobility
Honda S200065.48×Cars & Mobility
Infiniti Q5043.64×Cars & Mobility
Car Craft58.56×News
Auto maintenance14.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda6 audience
TraitClusterScore
Family OrientationCONSERVATISM2.83
Quality AwarenessPREMIUM1.73
Luxury OrientationPREMIUM1.48
Need for SecurityCONSERVATISM1.46
Price SensitivityPREMIUM1.22
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Mazda6
CountryShare
United States16.6%
Japan7.6%
Poland5.2%

See Mazda6 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mazda6 have in United States?

Mazda6 has an estimated audience of 1,368,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda6 fans?

20.0% of Mazda6 fans are female, 80.0% are male, with an average age of 32.5 years.

Which brands do Mazda6 fans like most?

Mazda6 fans show strongest brand affinity for Mazda CX-3 (201.48×), Google News (20×), and Seven (Korean singer) (62.89×) over the country average.

Where do Mazda6 fans live in United States?

Mazda6 fans in United States are most concentrated in California (reach 187,578), Texas (reach 148,955), and Florida (reach 112,701). These three regions account for the largest share of the active audience.

What other brands do Mazda6 fans also like?

Beyond Mazda6 itself, the audience over-indexes on Google News (20×), Seven (Korean singer) (62.89×), Mazda3 (63.52×), and Ford Focus (third generation) (102.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.