Rascasse Audience Intelligence

Nissan Z-car Audience in United States

A data profile of the people who buy, follow and care about Nissan Z-car in United States — modelled from more than twelve digital signal sources. Nissan Z-car has an estimated audience of 260,308 people in United States.

#366among Car type in United States#429among Car Model in United States#1385in Cars & Mobility

The average Nissan Z-car fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-3, Mazda6, Dakar Rally, with strongest over-indexing on Mazda CX-3 (206.04× the country average).

Demographically, the Nissan Z-car audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Z-car fan in United States is more male, around 34.9 years old, with strong Need for Security tendencies and a notable affinity for Mazda CX-3.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Nissan Z-car profile in United States.

Audience size
260K
in United States
Gender
27.3%♀
72.7% male
Age
34.9
average years
Country rank
#51909
Car Model in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Z-car fans

27.3% are female, 72.7% are male, average age 34.9.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Nissan Z-car audience in United States
MetricValue
Female27.3%
Male72.7%
Average age34.9
Estimated audience size260,308
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Nissan Z-car audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

82.7%

of the worldwide Nissan Z-car audience comes from United States.

Worldwide audience distribution share by country for Nissan Z-car
CountryShare
United States82.7%
Germany7.0%
Spain4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Z-car audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Z-car fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~7K1.25×
02Washington~6K1.15×
03Oregon~3K1.15×
04Alabama~4K1.13×
05Alaska<1K1.10×
06Georgia~9K1.08×
07North Dakota<1K1.07×
08Arkansas~2K1.06×
09Montana<1K1.05×
10Vermont<1K1.05×
11South Dakota<1K1.04×
12North Carolina~8K1.03×
13Mississippi~2K1.03×
14Idaho~1K1.03×
15New Mexico~1K1.03×
16Florida~20K1.02×
17Arizona~5K1.01×
18South Carolina~4K1.01×
19Oklahoma~3K1.01×
20Kansas~2K1.00×
21Hawaii~1K1.00×
22Rhode Island<1K1.00×
23Delaware<1K1.00×
24Nevada~2K0.99×
25West Virginia~1K0.99×
26New Hampshire~1K0.99×
27Maine<1K0.99×
28Louisiana~3K0.98×
29Kentucky~3K0.97×
30Utah~2K0.97×
31Washington, District of Columbia<1K0.97×
32Missouri~4K0.96×
33Nebraska~1K0.96×
34Texas~20K0.95×
35Iowa~2K0.95×
36Colorado~4K0.93×
37Indiana~4K0.92×
38Connecticut~2K0.92×
39Virginia~6K0.91×
40Maryland~4K0.90×
41Wisconsin~4K0.90×
42California~30K0.89×
43Minnesota~3K0.89×
44Ohio~7K0.88×
45New Jersey~6K0.86×
46Pennsylvania~7K0.85×
47Massachusetts~4K0.85×
48Michigan~6K0.84×
49Illinois~7K0.83×
50New York~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Nissan Z-car, United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Z-car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Z-car audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility206.04×
02Mazda6Cars & Mobility111.11×
03Honda JazzCars & Mobility102.04×
04Dakar RallySports72.37×
05Honda CityCars & Mobility53.57×
06Mazda3Cars & Mobility49.45×
07Honda NSXCars & Mobility47.60×
08Mitsubishi LancerCars & Mobility43.28×
09Nissan 370ZCars & Mobility42.61×
10Toyota HiluxCars & Mobility39.24×
11Sim racingGames38.41×
12Subcompact carCars & Mobility35.44×
13Toyota Land CruiserCars & Mobility28.78×
14Mazda MX-5Cars & Mobility27.86×
15Porsche 911Cars & Mobility20.70×
16Honda CivicCars & Mobility20.39×
17CarcareCars & Mobility12.47×
18Auto showCars & Mobility12.30×
19Antique carCars & Mobility11.25×
20HatchbackCars & Mobility9.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Z-car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Z-car audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.88×
Risk AppetiteTHRILL2.40×
Luxury OrientationPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Z-car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Z-car have in United States?

Nissan Z-car has an estimated audience of 260,308 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan Z-car fans?

27.3% of Nissan Z-car fans are female, 72.7% are male, with an average age of 34.9 years.

03

Which brands do Nissan Z-car fans like most?

Nissan Z-car fans show strongest brand affinity for Mazda CX-3 (206.04×), Mazda6 (111.11×), and Dakar Rally (72.37×) over the country average.

04

Where do Nissan Z-car fans live in United States?

Nissan Z-car fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Z-car fans also like?

Beyond Nissan Z-car itself, the audience over-indexes on Mazda6 (111.11×), Dakar Rally (72.37×), Mazda3 (49.45×), and Honda Jazz (102.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Z-car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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