Honda NSX Audience in United States

Honda NSX logo

Honda NSX has an estimated audience of 768,322 people in United States. 14.3% are female, 85.7% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Ford Focus (RS - ST - WRC), National Auto Sport Association, Nissan GT-R, Toyota 86, Hellaflush.

The average Honda NSX fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ford Focus (RS - ST - WRC), National Auto Sport Association, Nissan GT-R, with strongest over-indexing on Ford Focus (RS - ST - WRC) (74.1× the country average). Demographically, the Honda NSX audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda NSX fans

Demographic split for Honda NSX audience in United States
MetricValue
Female14.3%
Male85.7%
Average age32.5
Estimated audience size768,322

Audience persona

The typical Honda NSX fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Ford Focus (RS - ST - WRC).

Top regions in United States

Top regions ranked by reach for Honda NSX in United States
RegionReachAffinity
California137,8661.63×
Texas88,9151.35×
Florida76,0901.46×
New York41,6460.97×
North Carolina29,3311.27×
Georgia27,4451.16×
Illinois26,4461.03×
Washington23,1381.5×
Ohio22,8830.97×
Pennsylvania22,6490.88×
Arizona20,9851.34×
Virginia20,8611.11×
New Jersey20,5301.05×
Tennessee15,6521.02×
Michigan15,1220.75×
Colorado14,6911.21×
Massachusetts14,5800.96×
Maryland14,3091.08×
Indiana13,4380.96×
South Carolina11,6121×
Missouri10,7940.87×
Oregon10,5171.19×
Alabama10,0740.94×
Nevada9,9061.33×
Utah9,7571.42×
Oklahoma9,4501.11×
Minnesota9,1310.83×
Wisconsin8,9480.77×
Kentucky8,4510.88×
Louisiana8,2980.84×
Connecticut7,9401.03×
Kansas6,0020.99×
Arkansas5,9150.93×
Idaho4,8341.25×
Hawaii4,6481.41×
Iowa4,5710.72×
New Mexico4,4581.16×
Mississippi4,4110.7×
Nebraska3,6090.94×
New Hampshire2,5970.86×
West Virginia2,5490.71×
Rhode Island2,1550.88×
Maine1,7470.63×
Washington, District of Columbia1,7210.75×
Montana1,6240.76×
Delaware1,5810.75×
Alaska1,3860.84×
South Dakota1,3000.73×
North Dakota1,0660.68×
Vermont8730.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda NSX audience
BrandAffinityCategory
Ford Focus (RS - ST - WRC)74.1×Cars & Mobility
National Auto Sport Association38.05×Sports
Nissan GT-R18.74×Cars & Mobility
Toyota 8635.47×Cars & Mobility
Hellaflush67.01×Cars & Mobility
Murder Nova42.6×Cars & Mobility
Formula Drift15.44×Sports
VTEC52.59×Cars & Mobility
Nissan Skyline18.07×Cars & Mobility
Autotrader6.32×Cars & Mobility
Nissan 180SX54.34×Cars & Mobility
Import scene39.28×Cars & Mobility
Mazda MX-522.65×Cars & Mobility
Toyota Supra12.75×Cars & Mobility
Nissan Silvia39.68×Cars & Mobility
Turbocharger8.67×Cars & Mobility
Subaru Outback17.04×Cars & Mobility
Rallying12.27×Sports
ECS Tuning32.83×Cars & Mobility
Engine4.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda NSX audience
TraitClusterScore
Family OrientationCONSERVATISM2.72
Risk AppetiteTHRILL2.56
Early Adopter MentalityPOWER2.07
Luxury OrientationPREMIUM1.87
Need for SecurityCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Honda NSX
CountryShare
United States22.1%
Japan7.4%
Brazil5.8%

See Honda NSX audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda NSX have in United States?

Honda NSX has an estimated audience of 768,322 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda NSX fans?

14.3% of Honda NSX fans are female, 85.7% are male, with an average age of 32.5 years.

Which brands do Honda NSX fans like most?

Honda NSX fans show strongest brand affinity for Ford Focus (RS - ST - WRC) (74.1×), National Auto Sport Association (38.05×), and Nissan GT-R (18.74×) over the country average.

Where do Honda NSX fans live in United States?

Honda NSX fans in United States are most concentrated in California (reach 137,866), Texas (reach 88,915), and Florida (reach 76,090). These three regions account for the largest share of the active audience.

What other brands do Honda NSX fans also like?

Beyond Honda NSX itself, the audience over-indexes on National Auto Sport Association (38.05×), Nissan GT-R (18.74×), Toyota 86 (35.47×), and Hellaflush (67.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda NSX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.