Rascasse Audience Intelligence

Honda NSX Audience in United States

A data profile of the people who buy, follow and care about Honda NSX in United States — modelled from more than twelve digital signal sources. Honda NSX has an estimated audience of 763,799 people in United States.

#217among Car Model in United States#842in Cars & Mobility

The average Honda NSX fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National Auto Sport Association, Ford Focus (RS - ST - WRC), Nissan GT-R, with strongest over-indexing on National Auto Sport Association (38.05× the country average).

Demographically, the Honda NSX audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda NSX fan in United States is more male, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for National Auto Sport Association.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda NSX profile in United States.

Audience size
764K
in United States
Gender
14.3%♀
85.7% male
Age
32.5
average years
Country rank
#28291
Car Model in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda NSX fans

14.3% are female, 85.7% are male, average age 32.5.

Fig. 02

Gender split

14.3%
Female
85.7%
Male
Demographic split for Honda NSX audience in United States
MetricValue
Female14.3%
Male85.7%
Average age32.5
Estimated audience size763,799
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Honda NSX audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Honda NSX audience comes from United States.

Worldwide audience distribution share by country for Honda NSX
CountryShare
United States22.0%
Japan7.5%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda NSX audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda NSX fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.51×
02Washington~20K1.48×
03Utah~10K1.41×
04Hawaii~5K1.39×
05Florida~70K1.31×
06Arizona~20K1.29×
07Texas~80K1.28×
08Nevada~9K1.28×
09Idaho~5K1.22×
10North Carolina~30K1.21×
11Oregon~10K1.18×
12New Mexico~4K1.16×
13Colorado~10K1.15×
14Oklahoma~10K1.14×
15Virginia~20K1.13×
16Georgia~30K1.12×
17Connecticut~8K1.04×
18Maryland~10K1.03×
19Kansas~6K1.03×
20Tennessee~20K1.01×
21Illinois~30K1.00×
22New Jersey~20K0.99×
23South Carolina~10K0.99×
24Nebraska~4K0.98×
25Indiana~10K0.96×
26Alabama~10K0.95×
27Arkansas~6K0.95×
28Ohio~20K0.94×
29Alaska~2K0.94×
30Massachusetts~10K0.92×
31Kentucky~9K0.92×
32New Hampshire~3K0.92×
33Rhode Island~2K0.91×
34Missouri~10K0.89×
35New York~40K0.87×
36Montana~2K0.87×
37Pennsylvania~20K0.86×
38Minnesota~9K0.84×
39Louisiana~8K0.84×
40South Dakota~1K0.83×
41North Dakota~1K0.83×
42Delaware~2K0.82×
43West Virginia~3K0.81×
44Vermont~1K0.81×
45Iowa~5K0.80×
46Wisconsin~9K0.79×
47Mississippi~5K0.77×
48Washington, District of Columbia~2K0.77×
49Michigan~20K0.75×
50Maine~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Honda NSX, United States
0.74×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda NSX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda NSX audience
#·InterestCategoryAffinity×
01Ford Focus (RS - ST - WRC)Cars & Mobility74.10×
02HellaflushCars & Mobility67.01×
03Nissan 180SXCars & Mobility54.34×
04VTECCars & Mobility52.59×
05Murder NovaCars & Mobility42.60×
06Nissan SilviaCars & Mobility39.68×
07Import sceneCars & Mobility39.28×
08National Auto Sport AssociationSports38.05×
09Toyota 86Cars & Mobility35.47×
10ECS TuningCars & Mobility32.83×
11Mazda MX-5Cars & Mobility22.65×
12Nissan GT-RCars & Mobility18.74×
13Nissan SkylineCars & Mobility18.07×
14Subaru OutbackCars & Mobility17.04×
15Formula DriftSports15.44×
16Toyota SupraCars & Mobility12.75×
17RallyingSports12.27×
18TurbochargerCars & Mobility8.67×
19AutotraderCars & Mobility6.32×
20EngineCars & Mobility4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda NSX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda NSX audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.16×
PatriotismCONSERVATISM1.63×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda NSX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Community OrientationOPEN0.86×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda NSX have in United States?

Honda NSX has an estimated audience of 763,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda NSX fans?

14.3% of Honda NSX fans are female, 85.7% are male, with an average age of 32.5 years.

03

Which brands do Honda NSX fans like most?

Honda NSX fans show strongest brand affinity for National Auto Sport Association (38.05×), Ford Focus (RS - ST - WRC) (74.1×), and Nissan GT-R (18.74×) over the country average.

04

Where do Honda NSX fans live in United States?

Honda NSX fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Honda NSX fans also like?

Beyond Honda NSX itself, the audience over-indexes on Ford Focus (RS - ST - WRC) (74.1×), Nissan GT-R (18.74×), Toyota 86 (35.47×), and Hellaflush (67.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Honda NSX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda NSX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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