Nissan Skyline Audience in United States

Nissan Skyline logo

Nissan Skyline has an estimated audience of 2,448,001 people in United States. 18.3% are female, 81.7% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Formula Drift, Sports, Music, Arts and music, Rallying.

The average Nissan Skyline fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Formula Drift, Sports, Music, with strongest over-indexing on Formula Drift (17.56× the country average). Demographically, the Nissan Skyline audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Skyline fans

Demographic split for Nissan Skyline audience in United States
MetricValue
Female18.3%
Male81.7%
Average age29.1
Estimated audience size2,448,001

Audience persona

The typical Nissan Skyline fan in United States is more male, around 29.1 years old, with strong Family Orientation tendencies and a notable affinity for Formula Drift.

Top regions in United States

Top regions ranked by reach for Nissan Skyline in United States
RegionReachAffinity
California346,9081.29×
Texas271,9481.29×
Florida213,2201.29×
New York112,2280.82×
Georgia89,2891.18×
Illinois82,8571.02×
North Carolina82,6011.12×
Pennsylvania72,6050.88×
Arizona66,4511.33×
Washington64,1721.31×
Ohio62,4980.83×
Virginia60,6171.02×
Tennessee58,6201.19×
New Jersey56,5540.91×
Michigan50,6870.79×
Indiana43,3380.97×
Colorado43,0591.12×
Massachusetts42,3110.88×
Maryland40,9330.97×
Missouri38,8390.98×
South Carolina34,5220.94×
Oregon33,7301.2×
Alabama33,4100.98×
Oklahoma32,1241.18×
Nevada29,6861.25×
Kentucky29,5850.96×
Minnesota28,6170.82×
Wisconsin27,8780.76×
Louisiana27,6480.88×
Utah27,4831.25×
Connecticut24,3660.99×
Kansas21,0381.09×
Arkansas20,7691.03×
Iowa18,4580.92×
Mississippi16,1980.8×
New Mexico15,0031.22×
Hawaii14,9251.42×
Idaho14,8701.21×
Nebraska12,7851.04×
West Virginia10,6880.94×
New Hampshire8,4990.88×
Rhode Island7,1670.92×
Maine6,7170.77×
Montana5,9890.88×
Alaska5,1470.98×
Delaware4,9380.73×
South Dakota4,8290.85×
Washington, District of Columbia4,8260.66×
North Dakota4,0390.8×
Wyoming3,0020.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Skyline audience
BrandAffinityCategory
Formula Drift17.56×Sports
Sports1.98×Sports
Music1.9×Business & Career
Arts and music1.94×Arts & Culture
Rallying11.73×Sports
Movies1.91×Movies & TV
Outdoor recreation2.02×Sports
Engine4.23×Cars & Mobility
Reading1.8×Literature
Games1.88×Games
Nissan GT-R10.8×Cars & Mobility
Entertainment1.87×Movies & TV
Automotive design5.2×Business & Career
Manufacturing2.62×Business & Career
Toyota Supra10.12×Cars & Mobility
Adventure2.49×Travel & Leisure
Food and drink1.57×Food & Beverages
Consumer electronics1.66×Technology & Electronics
Pets1.71×Pets & Animals
Muscle car4.19×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Skyline audience
TraitClusterScore
Family OrientationCONSERVATISM2.26
Early Adopter MentalityPOWER1.77
LGBTQ+ IdentityOPEN1.71
Luxury OrientationPREMIUM1.49
Sports ActivityPOWER1.38
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Nissan Skyline
CountryShare
United States31.6%
United Kingdom5.7%
Germany5.4%

See Nissan Skyline audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Skyline have in United States?

Nissan Skyline has an estimated audience of 2,448,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan Skyline fans?

18.3% of Nissan Skyline fans are female, 81.7% are male, with an average age of 29.1 years.

Which brands do Nissan Skyline fans like most?

Nissan Skyline fans show strongest brand affinity for Formula Drift (17.56×), Sports (1.98×), and Music (1.9×) over the country average.

Where do Nissan Skyline fans live in United States?

Nissan Skyline fans in United States are most concentrated in California (reach 346,908), Texas (reach 271,948), and Florida (reach 213,220). These three regions account for the largest share of the active audience.

What other brands do Nissan Skyline fans also like?

Beyond Nissan Skyline itself, the audience over-indexes on Sports (1.98×), Music (1.9×), Arts and music (1.94×), and Rallying (11.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Skyline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.