Nissan Skyline Audience in Germany

Nissan Skyline logo

Nissan Skyline has an estimated audience of 418,480 people in Germany. 16.9% are female, 83.1% are male, average age 27.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda Civic, Toyota Supra, Nissan GT-R, Finnair, Turbocharger.

The average Nissan Skyline fan in Germany is 27.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda Civic, Toyota Supra, Nissan GT-R, with strongest over-indexing on Honda Civic (17.4× the country average). Demographically, the Nissan Skyline audience skews more male with an average age of 27.5, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Skyline fans

Demographic split for Nissan Skyline audience in Germany
MetricValue
Female16.9%
Male83.1%
Average age27.5
Estimated audience size418,480

Audience persona

The typical Nissan Skyline fan in Germany is more male, around 27.5 years old, with strong DIY Mentality tendencies and a notable affinity for Honda Civic.

Top regions in Germany

Top regions ranked by reach for Nissan Skyline in Germany
RegionReachAffinity
Nordrhein-Westfalen108,4091.18×
Bayern69,9791.04×
Baden-Württemberg61,6041.08×
Niedersachsen43,0461.06×
Hessen32,5771.02×
Sachsen26,3321.28×
Rheinland-Pfalz20,6530.99×
Berlin16,1400.86×
Schleswig-Holstein13,6850.91×
Brandenburg13,4271.03×
Thüringen12,6531.19×
Sachsen-Anhalt11,1261.03×
Hamburg9,6191.02×
Mecklenburg-Vorpommern7,7060.96×
Saarland2,9730.58×
Bremen2,7480.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Skyline audience
BrandAffinityCategory
Honda Civic17.4×Cars & Mobility
Toyota Supra19.3×Cars & Mobility
Nissan GT-R17.69×Cars & Mobility
Finnair20.59×Travel & Leisure
Turbocharger7.83×Cars & Mobility
Subaru11.18×Cars & Mobility
Mazda MX-517.22×Cars & Mobility
Automobile repair shop5.66×Cars & Mobility
Volkswagen3.03×Cars & Mobility
Subaru Impreza18.56×Cars & Mobility
Toyota Yaris9.69×Cars & Mobility
Automotive lighting6.13×Cars & Mobility
Borussia Dortmund1.53×Sports
Driving3.79×Cars & Mobility
Automotive design3.83×Business & Career
Antique car4.94×Cars & Mobility
Engine3.1×Cars & Mobility
Car tuning5.6×Cars & Mobility
Coating5.44×Home & Garden
Škoda Auto2.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Skyline audience
TraitClusterScore
DIY MentalityTHRILL1.55
Luxury OrientationPREMIUM1.47
Risk AppetiteTHRILL1.21
Early Adopter MentalityPOWER1.19
PatriotismCONSERVATISM1.11
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Nissan Skyline
CountryShare
United States31.6%
United Kingdom5.7%
Germany5.4%

See Nissan Skyline audiences in other countries

More Car type audiences in Germany

Frequently asked questions

How many fans does Nissan Skyline have in Germany?

Nissan Skyline has an estimated audience of 418,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Nissan Skyline fans?

16.9% of Nissan Skyline fans are female, 83.1% are male, with an average age of 27.5 years.

Which brands do Nissan Skyline fans like most?

Nissan Skyline fans show strongest brand affinity for Honda Civic (17.4×), Toyota Supra (19.3×), and Nissan GT-R (17.69×) over the country average.

Where do Nissan Skyline fans live in Germany?

Nissan Skyline fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,409), Bayern (reach 69,979), and Baden-Württemberg (reach 61,604). These three regions account for the largest share of the active audience.

What other brands do Nissan Skyline fans also like?

Beyond Nissan Skyline itself, the audience over-indexes on Toyota Supra (19.3×), Nissan GT-R (17.69×), Finnair (20.59×), and Turbocharger (7.83×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nissan Skyline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.