Rascasse Audience Intelligence

Mazda MX-5 Audience in Germany

A data profile of the people who buy, follow and care about Mazda MX-5 in Germany — modelled from more than twelve digital signal sources. Mazda MX-5 has an estimated audience of 514,807 people in Germany.

#168among Car Model in Germany#532in Cars & Mobility

The average Mazda MX-5 fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mazda CX-5, Mazda CX-3, Mazda3, with strongest over-indexing on Mazda CX-5 (13.24× the country average).

Demographically, the Mazda MX-5 audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mazda MX-5 fan in Germany is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda MX-5 profile in Germany.

Audience size
515K
in Germany
Gender
18.7%♀
81.3% male
Age
33.8
average years
Country rank
#11470
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda MX-5 fans

18.7% are female, 81.3% are male, average age 33.8.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Mazda MX-5 audience in Germany
MetricValue
Female18.7%
Male81.3%
Average age33.8
Estimated audience size514,807
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Mazda MX-5 audience in Germany
Age bracketShare%
16-1939%
20-2918%
30-3914%
40-4914%
50+15%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Mazda MX-5 audience comes from Germany.

Worldwide audience distribution share by country for Mazda MX-5
CountryShare
United States22.7%
Germany8.2%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda MX-5 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mazda MX-5 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.22×
02Nordrhein-Westfalen~100K1.21×
03Baden-Württemberg~90K1.21×
04Rheinland-Pfalz~30K1.13×
05Hessen~40K1.11×
06Hamburg~10K1.11×
07Niedersachsen~50K1.05×
08Saarland~7K1.00×
09Sachsen~20K0.96×
10Schleswig-Holstein~20K0.96×
11Thüringen~10K0.89×
12Brandenburg~10K0.87×
13Bremen~4K0.87×
14Berlin~20K0.86×
15Sachsen-Anhalt~10K0.82×
16Mecklenburg-Vorpommern~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Mazda MX-5, Germany
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda MX-5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda MX-5 audience
#·InterestCategoryAffinity×
01Mazda DemioCars & Mobility26.67×
02Mazda BT-50Cars & Mobility26.46×
03Mazda CX-9Cars & Mobility26.06×
04Honda Civic Type RCars & Mobility24.62×
05Mazda CX-3Cars & Mobility18.46×
06Mazda6Cars & Mobility17.34×
07Japanese domestic marketPolitics & Society15.59×
08Mazda3Cars & Mobility13.79×
09Mazda CX-5Cars & Mobility13.24×
10Toyota Land CruiserCars & Mobility7.86×
11Honda CivicCars & Mobility7.31×
12OtakuLiterature5.66×
13Drag racingCars & Mobility5.44×
14Max VerstappenSports5.11×
15All-terrain vehicleCars & Mobility5.02×
16Auto maintenanceCars & Mobility3.85×
17DrivingCars & Mobility3.27×
18WoolworthsShopping3.21×
19SupermanMovies & TV3.02×
20TikTokInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda MX-5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda MX-5 audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.01×
Early Adopter MentalityPOWER1.92×
Sports ActivityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda MX-5 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.00×
SpiritualityBALANCE1.10×
Price SensitivityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda MX-5 have in Germany?

Mazda MX-5 has an estimated audience of 514,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mazda MX-5 fans?

18.7% of Mazda MX-5 fans are female, 81.3% are male, with an average age of 33.8 years.

03

Which brands do Mazda MX-5 fans like most?

Mazda MX-5 fans show strongest brand affinity for Mazda CX-5 (13.24×), Mazda CX-3 (18.46×), and Mazda3 (13.79×) over the country average.

04

Where do Mazda MX-5 fans live in Germany?

Mazda MX-5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda MX-5 fans also like?

Beyond Mazda MX-5 itself, the audience over-indexes on Mazda CX-3 (18.46×), Mazda3 (13.79×), TikTok (2.29×), and Mazda6 (17.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mazda MX-5 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mazda MX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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