Mazda MX-5 Audience in Germany
Mazda MX-5 has an estimated audience of 527,904 people in Germany. 18.7% are female, 81.3% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mazda CX-5, Mazda CX-3, TikTok, Mazda3, Mazda6.
The average Mazda MX-5 fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mazda CX-5, Mazda CX-3, TikTok, with strongest over-indexing on Mazda CX-5 (13.24× the country average). Demographically, the Mazda MX-5 audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda MX-5 fans
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 33.8 |
| Estimated audience size | 527,904 |
Audience persona
The typical Mazda MX-5 fan in Germany is more male, around 33.8 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-5.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,631 | 1.3× |
| Bayern | 107,193 | 1.26× |
| Baden-Württemberg | 92,068 | 1.28× |
| Niedersachsen | 54,812 | 1.07× |
| Hessen | 46,267 | 1.15× |
| Rheinland-Pfalz | 30,279 | 1.14× |
| Sachsen | 24,025 | 0.93× |
| Berlin | 20,819 | 0.88× |
| Schleswig-Holstein | 18,129 | 0.96× |
| Hamburg | 13,901 | 1.17× |
| Brandenburg | 13,802 | 0.84× |
| Thüringen | 10,717 | 0.8× |
| Sachsen-Anhalt | 9,879 | 0.72× |
| Mecklenburg-Vorpommern | 7,522 | 0.75× |
| Saarland | 6,443 | 0.99× |
| Bremen | 3,417 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mazda CX-5 | 13.24× | Cars & Mobility |
| Mazda CX-3 | 18.46× | Cars & Mobility |
| TikTok | 2.29× | Internet & Social Media |
| Mazda3 | 13.79× | Cars & Mobility |
| Mazda6 | 17.34× | Cars & Mobility |
| Mazda CX-9 | 26.06× | Cars & Mobility |
| Honda Civic Type R | 24.62× | Cars & Mobility |
| Otaku | 5.66× | Literature |
| Japanese domestic market | 15.59× | Politics & Society |
| Superman | 3.02× | Movies & TV |
| All-terrain vehicle | 5.02× | Cars & Mobility |
| Drag racing | 5.44× | Cars & Mobility |
| Honda Civic | 7.31× | Cars & Mobility |
| Toyota Land Cruiser | 7.86× | Cars & Mobility |
| Mazda BT-50 | 26.46× | Cars & Mobility |
| Auto maintenance | 3.85× | Cars & Mobility |
| Driving | 3.27× | Cars & Mobility |
| Mazda Demio | 26.67× | Cars & Mobility |
| Mazda | 4.26× | Cars & Mobility |
| Max Verstappen | 5.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.04 |
| Luxury Orientation | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.28 |
| Quality Awareness | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Germany | 8.5% |
| Italy | 7.1% |
See Mazda MX-5 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mazda MX-5 have in Germany?
Mazda MX-5 has an estimated audience of 527,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda MX-5 fans?
18.7% of Mazda MX-5 fans are female, 81.3% are male, with an average age of 33.8 years.
Which brands do Mazda MX-5 fans like most?
Mazda MX-5 fans show strongest brand affinity for Mazda CX-5 (13.24×), Mazda CX-3 (18.46×), and TikTok (2.29×) over the country average.
Where do Mazda MX-5 fans live in Germany?
Mazda MX-5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,631), Bayern (reach 107,193), and Baden-Württemberg (reach 92,068). These three regions account for the largest share of the active audience.
What other brands do Mazda MX-5 fans also like?
Beyond Mazda MX-5 itself, the audience over-indexes on Mazda CX-3 (18.46×), TikTok (2.29×), Mazda3 (13.79×), and Mazda6 (17.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda MX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.