Mazda6 Audience in Germany
Mazda6 has an estimated audience of 411,804 people in Germany. 21.0% are female, 79.0% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mazda CX-5, Mazda CX-3, Mazda3, Mazda CX-9, Mazda Demio.
The average Mazda6 fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mazda CX-5, Mazda CX-3, Mazda3, with strongest over-indexing on Mazda CX-5 (20.67× the country average). Demographically, the Mazda6 audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda6 fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 34.5 |
| Estimated audience size | 411,804 |
Audience persona
The typical Mazda6 fan in Germany is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mazda CX-5.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,070 | 1.09× |
| Bayern | 67,870 | 1.03× |
| Baden-Württemberg | 53,881 | 0.96× |
| Niedersachsen | 39,574 | 0.99× |
| Hessen | 32,916 | 1.05× |
| Sachsen | 24,559 | 1.22× |
| Rheinland-Pfalz | 18,495 | 0.9× |
| Berlin | 16,923 | 0.92× |
| Brandenburg | 14,400 | 1.13× |
| Sachsen-Anhalt | 12,409 | 1.16× |
| Schleswig-Holstein | 11,801 | 0.8× |
| Thüringen | 10,668 | 1.02× |
| Hamburg | 8,839 | 0.95× |
| Mecklenburg-Vorpommern | 8,828 | 1.12× |
| Saarland | 4,521 | 0.89× |
| Bremen | 2,642 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mazda CX-5 | 20.67× | Cars & Mobility |
| Mazda CX-3 | 33.33× | Cars & Mobility |
| Mazda3 | 26.28× | Cars & Mobility |
| Mazda CX-9 | 48.11× | Cars & Mobility |
| Mazda Demio | 52.53× | Cars & Mobility |
| Mazda BT-50 | 48.86× | Cars & Mobility |
| Mazda CX-30 | 15.48× | Cars & Mobility |
| Woolworths | 4.15× | Shopping |
| Cigar | 12.35× | Food & Beverages |
| Landscaping | 4.31× | Home & Garden |
| Netto Marken-Discount | 2.15× | Shopping |
| Burger King | 2.38× | Food & Beverages |
| Mazda | 4.42× | Cars & Mobility |
| Deutschrap | 3.56× | Music & Radio |
| Uniqlo | 3.08× | Shopping |
| Fiat 500 | 7.5× | Cars & Mobility |
| Mazda MX-5 | 10.05× | Cars & Mobility |
| Sportswear (fashion) | 3.89× | Fashion & Accessoires |
| Compact car | 3.51× | Cars & Mobility |
| Rossmann | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.09 |
| Family Orientation | CONSERVATISM | 1.91 |
| Early Adopter Mentality | POWER | 1.4 |
| Sustainability | BALANCE | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.6% |
| Poland | 5.2% |
See Mazda6 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mazda6 have in Germany?
Mazda6 has an estimated audience of 411,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda6 fans?
21.0% of Mazda6 fans are female, 79.0% are male, with an average age of 34.5 years.
Which brands do Mazda6 fans like most?
Mazda6 fans show strongest brand affinity for Mazda CX-5 (20.67×), Mazda CX-3 (33.33×), and Mazda3 (26.28×) over the country average.
Where do Mazda6 fans live in Germany?
Mazda6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,070), Bayern (reach 67,870), and Baden-Württemberg (reach 53,881). These three regions account for the largest share of the active audience.
What other brands do Mazda6 fans also like?
Beyond Mazda6 itself, the audience over-indexes on Mazda CX-3 (33.33×), Mazda3 (26.28×), Mazda CX-9 (48.11×), and Mazda Demio (52.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.