Rascasse Audience Intelligence

Mazda6 Audience in Germany

A data profile of the people who buy, follow and care about Mazda6 in Germany — modelled from more than twelve digital signal sources. Mazda6 has an estimated audience of 413,457 people in Germany.

#204among Car Model in Germany#622in Cars & Mobility

The average Mazda6 fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mazda CX-5, Mazda3, Mazda CX-3, with strongest over-indexing on Mazda CX-5 (20.67× the country average).

Demographically, the Mazda6 audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mazda6 fan in Germany is more male, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda6 profile in Germany.

Audience size
413K
in Germany
Gender
21.0%♀
79.0% male
Age
34.5
average years
Country rank
#13644
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda6 fans

21.0% are female, 79.0% are male, average age 34.5.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Mazda6 audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age34.5
Estimated audience size413,457
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Mazda6 audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Mazda6 audience comes from Germany.

Worldwide audience distribution share by country for Mazda6
CountryShare
United States16.5%
Japan7.5%
Poland5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda6 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mazda6 fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.19×
02Sachsen-Anhalt~10K1.19×
03Mecklenburg-Vorpommern~9K1.15×
04Brandenburg~10K1.12×
05Nordrhein-Westfalen~100K1.06×
06Hessen~30K1.04×
07Thüringen~10K1.04×
08Bayern~70K0.99×
09Niedersachsen~40K0.98×
10Saarland~5K0.96×
11Baden-Württemberg~50K0.94×
12Hamburg~9K0.94×
13Rheinland-Pfalz~20K0.91×
14Berlin~20K0.88×
15Bremen~3K0.82×
16Schleswig-Holstein~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Mazda6, Germany
0.81×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda6 audience
#·InterestCategoryAffinity×
01Mazda DemioCars & Mobility52.53×
02Mazda BT-50Cars & Mobility48.86×
03Mazda CX-9Cars & Mobility48.11×
04Mazda CX-3Cars & Mobility33.33×
05Mazda3Cars & Mobility26.28×
06Mazda CX-5Cars & Mobility20.67×
07Mazda CX-30Cars & Mobility15.48×
08CigarFood & Beverages12.35×
09Mazda MX-5Cars & Mobility10.05×
10Fiat 500Cars & Mobility7.50×
11MazdaCars & Mobility4.42×
12LandscapingHome & Garden4.31×
13WoolworthsShopping4.15×
14Sportswear (fashion)Fashion & Accessoires3.89×
15DeutschrapMusic & Radio3.56×
16Compact carCars & Mobility3.51×
17UniqloShopping3.08×
18Burger KingFood & Beverages2.38×
19Netto Marken-DiscountShopping2.15×
20FIFA World CupSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda6 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.72×
Early Adopter MentalityPOWER1.67×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda6 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
Risk AppetiteTHRILL0.67×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda6 have in Germany?

Mazda6 has an estimated audience of 413,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mazda6 fans?

21.0% of Mazda6 fans are female, 79.0% are male, with an average age of 34.5 years.

03

Which brands do Mazda6 fans like most?

Mazda6 fans show strongest brand affinity for Mazda CX-5 (20.67×), Mazda3 (26.28×), and Mazda CX-3 (33.33×) over the country average.

04

Where do Mazda6 fans live in Germany?

Mazda6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda6 fans also like?

Beyond Mazda6 itself, the audience over-indexes on Mazda3 (26.28×), Mazda CX-3 (33.33×), Mazda CX-9 (48.11×), and Mazda Demio (52.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mazda6 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mazda6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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