Tesla Model Y Audience in Germany
Tesla Model Y has an estimated audience of 1,771,332 people in Germany. 32.7% are female, 67.3% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gil Ofarim, Intraocular lens, Eden Lake, Assisi.
The average Tesla Model Y fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gil Ofarim, Intraocular lens, with strongest over-indexing on CAC 40 (2.37× the country average). Demographically, the Tesla Model Y audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Tesla Model Y fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 38.8 |
| Estimated audience size | 1,771,332 |
Audience persona
The typical Tesla Model Y fan in Germany is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,408 | 1.13× |
| Bayern | 343,844 | 1.21× |
| Baden-Württemberg | 275,005 | 1.14× |
| Niedersachsen | 200,468 | 1.17× |
| Hessen | 171,846 | 1.27× |
| Rheinland-Pfalz | 97,214 | 1.1× |
| Berlin | 79,363 | 1× |
| Sachsen | 71,870 | 0.83× |
| Brandenburg | 67,585 | 1.23× |
| Schleswig-Holstein | 65,940 | 1.04× |
| Hamburg | 42,567 | 1.06× |
| Sachsen-Anhalt | 34,719 | 0.76× |
| Thüringen | 32,690 | 0.72× |
| Mecklenburg-Vorpommern | 24,638 | 0.73× |
| Saarland | 19,015 | 0.87× |
| Bremen | 11,100 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.37× | Business & Career |
| Gil Ofarim | 1.59× | Music & Radio |
| Intraocular lens | 10.68× | Health |
| Eden Lake | 5.58× | Movies & TV |
| Assisi | 6.49× | Travel & Leisure |
| Metamorphoses | 3.51× | Literature |
| Progressive rock | 1.51× | Music & Radio |
| Hypertext | 2.63× | Technology & Electronics |
| Jonah | 4.84× | |
| Ma Mère | 9.61× | Movies & TV |
| Corfu (regional unit) | 2.22× | Travel & Leisure |
| Icon (magazine) | 1.63× | Arts & Culture |
| Low-carbon emission | 3.81× | Politics & Society |
| Underarm hair | 4.45× | Beauty & Wellness |
| Stamp collecting | 3.03× | Home & Garden |
| Acoustic music | 2.27× | Music & Radio |
| Leverage (TV series) | 3.37× | Movies & TV |
| Tarot of Marseilles | 22.24× | Politics & Society |
| Golem | 1.74× | Technology & Electronics |
| MK | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Early Adopter Mentality | POWER | 1.52 |
| Sustainability | BALANCE | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| Indulgence | JOY | 1.41 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Germany | 8.7% |
| France | 8.2% |
See Tesla Model Y audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Tesla Model Y have in Germany?
Tesla Model Y has an estimated audience of 1,771,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tesla Model Y fans?
32.7% of Tesla Model Y fans are female, 67.3% are male, with an average age of 38.8 years.
Which brands do Tesla Model Y fans like most?
Tesla Model Y fans show strongest brand affinity for CAC 40 (2.37×), Gil Ofarim (1.59×), and Intraocular lens (10.68×) over the country average.
Where do Tesla Model Y fans live in Germany?
Tesla Model Y fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,408), Bayern (reach 343,844), and Baden-Württemberg (reach 275,005). These three regions account for the largest share of the active audience.
What other brands do Tesla Model Y fans also like?
Beyond Tesla Model Y itself, the audience over-indexes on Gil Ofarim (1.59×), Intraocular lens (10.68×), Eden Lake (5.58×), and Assisi (6.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesla Model Y. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.