Nissan Leaf Audience in Germany
Nissan Leaf has an estimated audience of 416,247 people in Germany. 21.4% are female, 78.6% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaic system, Photovoltaics, Tesla Model X, Tesla Model S, Smart Forfour.
The average Nissan Leaf fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaic system, Photovoltaics, Tesla Model X, with strongest over-indexing on Photovoltaic system (44.4× the country average). Demographically, the Nissan Leaf audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan Leaf fans
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 44.1 |
| Estimated audience size | 416,247 |
Audience persona
The typical Nissan Leaf fan in Germany is more male, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,578 | 1.19× |
| Bayern | 96,345 | 1.44× |
| Baden-Württemberg | 74,026 | 1.3× |
| Niedersachsen | 44,842 | 1.11× |
| Hessen | 38,783 | 1.22× |
| Rheinland-Pfalz | 23,216 | 1.11× |
| Berlin | 19,825 | 1.07× |
| Schleswig-Holstein | 16,948 | 1.13× |
| Sachsen | 16,883 | 0.83× |
| Brandenburg | 10,895 | 0.84× |
| Hamburg | 9,371 | 1× |
| Thüringen | 7,636 | 0.72× |
| Sachsen-Anhalt | 7,466 | 0.69× |
| Mecklenburg-Vorpommern | 5,613 | 0.71× |
| Saarland | 4,720 | 0.92× |
| Bremen | 2,532 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 44.4× | Home & Garden |
| Photovoltaics | 26.49× | Home & Garden |
| Tesla Model X | 34.12× | Cars & Mobility |
| Tesla Model S | 27.73× | Cars & Mobility |
| Smart Forfour | 71.92× | Cars & Mobility |
| BMW i3 | 27.33× | Cars & Mobility |
| Battery electric vehicle | 13.67× | Cars & Mobility |
| City car | 10.24× | Cars & Mobility |
| Volkswagen Up | 23.63× | Cars & Mobility |
| Alternative fuel | 53.43× | Cars & Mobility |
| Solar panel | 8.95× | Home & Garden |
| Electric motor | 7.64× | Cars & Mobility |
| Plug-in hybrid | 7.14× | Cars & Mobility |
| Fuel cell vehicle | 70.18× | Cars & Mobility |
| Nissan Pulsar | 70.36× | Cars & Mobility |
| Smart Fortwo | 30× | Cars & Mobility |
| Balkonkraftwerk | 7.17× | Home & Garden |
| Solar power | 6.15× | Home & Garden |
| United States Environmental Protection Agency | 29.63× | Politics & Society |
| BMW i | 24.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.19 |
| Luxury Orientation | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.56 |
| Family Orientation | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| United Kingdom | 9.6% |
| Japan | 5.5% |
See Nissan Leaf audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan Leaf have in Germany?
Nissan Leaf has an estimated audience of 416,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan Leaf fans?
21.4% of Nissan Leaf fans are female, 78.6% are male, with an average age of 44.1 years.
Which brands do Nissan Leaf fans like most?
Nissan Leaf fans show strongest brand affinity for Photovoltaic system (44.4×), Photovoltaics (26.49×), and Tesla Model X (34.12×) over the country average.
Where do Nissan Leaf fans live in Germany?
Nissan Leaf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,578), Bayern (reach 96,345), and Baden-Württemberg (reach 74,026). These three regions account for the largest share of the active audience.
What other brands do Nissan Leaf fans also like?
Beyond Nissan Leaf itself, the audience over-indexes on Photovoltaics (26.49×), Tesla Model X (34.12×), Tesla Model S (27.73×), and Smart Forfour (71.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.