Rascasse Audience Intelligence

Nissan Leaf Audience in Germany

A data profile of the people who buy, follow and care about Nissan Leaf in Germany — modelled from more than twelve digital signal sources. Nissan Leaf has an estimated audience of 440,883 people in Germany.

#201among Car type in Germany#191among Car Model in Germany#593in Cars & Mobility

The average Nissan Leaf fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Tesla Model X, with strongest over-indexing on Photovoltaic system (44.4× the country average).

Demographically, the Nissan Leaf audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nissan Leaf fan in Germany is more male, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Leaf profile in Germany.

Audience size
441K
in Germany
Gender
21.4%♀
78.6% male
Age
44.1
average years
Country rank
#12958
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Leaf fans

21.4% are female, 78.6% are male, average age 44.1.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Nissan Leaf audience in Germany
MetricValue
Female21.4%
Male78.6%
Average age44.1
Estimated audience size440,883
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Nissan Leaf audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4927%
50+29%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Nissan Leaf audience comes from Germany.

Worldwide audience distribution share by country for Nissan Leaf
CountryShare
United States17.3%
United Kingdom9.4%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Leaf audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nissan Leaf fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.37×
02Baden-Württemberg~70K1.26×
03Hessen~40K1.17×
04Saarland~6K1.15×
05Nordrhein-Westfalen~100K1.13×
06Niedersachsen~50K1.13×
07Rheinland-Pfalz~20K1.12×
08Schleswig-Holstein~20K1.11×
09Hamburg~9K0.98×
10Berlin~20K0.93×
11Brandenburg~10K0.90×
12Sachsen~20K0.86×
13Bremen~3K0.81×
14Thüringen~8K0.78×
15Mecklenburg-Vorpommern~6K0.78×
16Sachsen-Anhalt~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Nissan Leaf, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Leaf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Leaf audience
#·InterestCategoryAffinity×
01Smart ForfourCars & Mobility71.92×
02Nissan PulsarCars & Mobility70.36×
03Fuel cell vehicleCars & Mobility70.18×
04Alternative fuelCars & Mobility53.43×
05Photovoltaic systemHome & Garden44.40×
06Tesla Model XCars & Mobility34.12×
07Smart FortwoCars & Mobility30.00×
08Tesla Model SCars & Mobility27.73×
09BMW i3Cars & Mobility27.33×
10PhotovoltaicsHome & Garden26.49×
11Volkswagen UpCars & Mobility23.63×
12Renault ZoeCars & Mobility18.72×
13Battery electric vehicleCars & Mobility13.67×
14Tesla Model YCars & Mobility11.70×
15City carCars & Mobility10.24×
16Solar panelHome & Garden8.95×
17Electric motorCars & Mobility7.64×
18BalkonkraftwerkHome & Garden7.17×
19Plug-in hybridCars & Mobility7.14×
20Solar powerHome & Garden6.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Leaf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Leaf audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.77×
Family OrientationCONSERVATISM1.61×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Leaf audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
CreativityOPEN0.76×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Leaf have in Germany?

Nissan Leaf has an estimated audience of 440,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nissan Leaf fans?

21.4% of Nissan Leaf fans are female, 78.6% are male, with an average age of 44.1 years.

03

Which brands do Nissan Leaf fans like most?

Nissan Leaf fans show strongest brand affinity for Photovoltaic system (44.4×), Photovoltaics (26.49×), and Tesla Model X (34.12×) over the country average.

04

Where do Nissan Leaf fans live in Germany?

Nissan Leaf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Leaf fans also like?

Beyond Nissan Leaf itself, the audience over-indexes on Photovoltaics (26.49×), Tesla Model X (34.12×), Tesla Model S (27.73×), and Smart Forfour (71.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Nissan Leaf audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nissan Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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