Volkswagen Up Audience in Germany
Volkswagen Up has an estimated audience of 703,943 people in Germany. 24.8% are female, 75.2% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaic system, Photovoltaics, Coches.net, Ford Ka, Citroën C4.
The average Volkswagen Up fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaic system, Photovoltaics, Coches.net, with strongest over-indexing on Photovoltaic system (21.86× the country average). Demographically, the Volkswagen Up audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Up fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 43.9 |
| Estimated audience size | 703,943 |
Audience persona
The typical Volkswagen Up fan in Germany is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,634 | 1.27× |
| Bayern | 118,150 | 1.04× |
| Baden-Württemberg | 107,395 | 1.12× |
| Niedersachsen | 88,108 | 1.29× |
| Hessen | 59,834 | 1.12× |
| Rheinland-Pfalz | 32,265 | 0.91× |
| Sachsen | 32,243 | 0.93× |
| Berlin | 28,756 | 0.91× |
| Schleswig-Holstein | 27,866 | 1.1× |
| Hamburg | 21,087 | 1.33× |
| Brandenburg | 17,161 | 0.79× |
| Sachsen-Anhalt | 15,417 | 0.85× |
| Thüringen | 15,135 | 0.84× |
| Mecklenburg-Vorpommern | 11,407 | 0.85× |
| Saarland | 6,087 | 0.7× |
| Bremen | 5,690 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 21.86× | Home & Garden |
| Photovoltaics | 13.46× | Home & Garden |
| Coches.net | 58.12× | Cars & Mobility |
| Ford Ka | 38.31× | Cars & Mobility |
| Citroën C4 | 22.64× | Cars & Mobility |
| Tesla Model X | 17.08× | Cars & Mobility |
| Nissan Leaf | 25.12× | Cars & Mobility |
| City car | 7.71× | Cars & Mobility |
| Tesla Model S | 13.83× | Cars & Mobility |
| Smart Forfour | 36.17× | Cars & Mobility |
| Used Cars | 5.63× | Cars & Mobility |
| Electric motor | 5.16× | Cars & Mobility |
| Battery electric vehicle | 7.79× | Cars & Mobility |
| BMW i3 | 13.63× | Cars & Mobility |
| Plug-in hybrid | 4.81× | Cars & Mobility |
| Volkswagen Tiguan | 6.99× | Cars & Mobility |
| Solar panel | 5.07× | Home & Garden |
| Balkonkraftwerk | 4.41× | Home & Garden |
| Ford Focus (third generation) | 15.1× | Cars & Mobility |
| Volkswagen Caddy | 10.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.89 |
| Family Orientation | CONSERVATISM | 2.2 |
| Patriotism | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.34 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.1% |
| Germany | 11.5% |
| Italy | 9.3% |
See Volkswagen Up audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Up have in Germany?
Volkswagen Up has an estimated audience of 703,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Up fans?
24.8% of Volkswagen Up fans are female, 75.2% are male, with an average age of 43.9 years.
Which brands do Volkswagen Up fans like most?
Volkswagen Up fans show strongest brand affinity for Photovoltaic system (21.86×), Photovoltaics (13.46×), and Coches.net (58.12×) over the country average.
Where do Volkswagen Up fans live in Germany?
Volkswagen Up fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,634), Bayern (reach 118,150), and Baden-Württemberg (reach 107,395). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Up fans also like?
Beyond Volkswagen Up itself, the audience over-indexes on Photovoltaics (13.46×), Coches.net (58.12×), Ford Ka (38.31×), and Citroën C4 (22.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.