Rascasse Audience Intelligence

Volkswagen Up Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Up in Germany — modelled from more than twelve digital signal sources. Volkswagen Up has an estimated audience of 706,709 people in Germany.

#132among Car type in Germany#111among Car Model in Germany#414in Cars & Mobility

The average Volkswagen Up fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Coches.net, with strongest over-indexing on Photovoltaic system (21.86× the country average).

Demographically, the Volkswagen Up audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Up fan in Germany is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Up profile in Germany.

Audience size
707K
in Germany
Gender
24.8%♀
75.2% male
Age
43.9
average years
Country rank
#8789
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Up fans

24.8% are female, 75.2% are male, average age 43.9.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Volkswagen Up audience in Germany
MetricValue
Female24.8%
Male75.2%
Average age43.9
Estimated audience size706,709
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Volkswagen Up audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Volkswagen Up audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Up
CountryShare
Brazil19.9%
Germany11.5%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Up audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Up fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.28×
02Niedersachsen~90K1.27×
03Nordrhein-Westfalen~200K1.25×
04Hessen~60K1.09×
05Schleswig-Holstein~30K1.09×
06Baden-Württemberg~100K1.07×
07Bayern~100K1.01×
08Bremen~6K1.01×
09Sachsen~30K0.93×
10Rheinland-Pfalz~30K0.92×
11Mecklenburg-Vorpommern~10K0.91×
12Sachsen-Anhalt~20K0.88×
13Thüringen~20K0.88×
14Berlin~30K0.87×
15Brandenburg~20K0.82×
16Saarland~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Up, Germany
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Up audience
#·InterestCategoryAffinity×
01Coches.netCars & Mobility58.12×
02Ford KaCars & Mobility38.31×
03Smart ForfourCars & Mobility36.17×
04Nissan LeafCars & Mobility25.12×
05Citroën C4Cars & Mobility22.64×
06Photovoltaic systemHome & Garden21.86×
07Tesla Model XCars & Mobility17.08×
08SEAT AlhambraCars & Mobility15.91×
09Ford Focus (third generation)Cars & Mobility15.10×
10Tesla Model SCars & Mobility13.83×
11BMW i3Cars & Mobility13.63×
12PhotovoltaicsHome & Garden13.46×
13Battery electric vehicleCars & Mobility7.79×
14City carCars & Mobility7.71×
15Volkswagen TiguanCars & Mobility6.99×
16Used CarsCars & Mobility5.63×
17Electric motorCars & Mobility5.16×
18Solar panelHome & Garden5.07×
19Plug-in hybridCars & Mobility4.81×
20BalkonkraftwerkHome & Garden4.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Up audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.36×
Family OrientationCONSERVATISM1.71×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Up audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
ExtroversionTHRILL0.79×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Up have in Germany?

Volkswagen Up has an estimated audience of 706,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Up fans?

24.8% of Volkswagen Up fans are female, 75.2% are male, with an average age of 43.9 years.

03

Which brands do Volkswagen Up fans like most?

Volkswagen Up fans show strongest brand affinity for Photovoltaic system (21.86×), Photovoltaics (13.46×), and Coches.net (58.12×) over the country average.

04

Where do Volkswagen Up fans live in Germany?

Volkswagen Up fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Up fans also like?

Beyond Volkswagen Up itself, the audience over-indexes on Photovoltaics (13.46×), Coches.net (58.12×), Ford Ka (38.31×), and Nissan Leaf (25.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Up audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →