Rascasse Audience Intelligence

SEAT Alhambra Audience in Germany

A data profile of the people who buy, follow and care about SEAT Alhambra in Germany — modelled from more than twelve digital signal sources. SEAT Alhambra has an estimated audience of 407,649 people in Germany.

#216among Car type in Germany#210among Car Model in Germany#629in Cars & Mobility

The average SEAT Alhambra fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include USB, Tagesschau, SEAT Mii, with strongest over-indexing on USB (68.53× the country average).

Demographically, the SEAT Alhambra audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SEAT Alhambra fan in Germany is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for USB.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEAT Alhambra profile in Germany.

Audience size
408K
in Germany
Gender
5.9%♀
94.1% male
Age
47.1
average years
Country rank
#13812
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SEAT Alhambra fans

5.9% are female, 94.1% are male, average age 47.1.

Fig. 02

Gender split

5.9%
Female
94.1%
Male
Demographic split for SEAT Alhambra audience in Germany
MetricValue
Female5.9%
Male94.1%
Average age47.1
Estimated audience size407,649
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the SEAT Alhambra audience in Germany
Age bracketShare%
16-1914%
20-295%
30-398%
40-4932%
50+41%
Fig. 04

Worldwide distribution

27.9%

of the worldwide SEAT Alhambra audience comes from Germany.

Worldwide audience distribution share by country for SEAT Alhambra
CountryShare
Germany27.9%
United Kingdom11.6%
Spain7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEAT Alhambra audience in Germany is strongest.

Fig. 05

Top regions by affinity

SEAT Alhambra fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.44×
02Baden-Württemberg~50K1.36×
03Nordrhein-Westfalen~60K1.13×
04Hessen~20K1.08×
05Niedersachsen~30K1.06×
06Rheinland-Pfalz~10K1.06×
07Sachsen~10K1.00×
08Thüringen~6K0.96×
09Brandenburg~7K0.95×
10Hamburg~5K0.95×
11Mecklenburg-Vorpommern~4K0.95×
12Saarland~3K0.93×
13Schleswig-Holstein~8K0.88×
14Sachsen-Anhalt~5K0.87×
15Bremen~2K0.80×
16Berlin~8K0.72×
Fig. 06

Affinity by region

Affinity by region — SEAT Alhambra, Germany
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEAT Alhambra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEAT Alhambra audience
#·InterestCategoryAffinity×
01Vehicle audioCars & Mobility166.64×
02SEAT MiiCars & Mobility140.09×
03Volkswagen SciroccoCars & Mobility106.23×
04SEAT ToledoCars & Mobility87.04×
05SEAT AlteaCars & Mobility75.12×
06USBTechnology & Electronics68.53×
07Volkswagen FoxCars & Mobility61.24×
08Volkswagen GolCars & Mobility59.38×
09Škoda YetiCars & Mobility43.60×
10Audi A2Cars & Mobility42.72×
11Škoda Rapid (2011)Cars & Mobility39.63×
12Volkswagen PassatCars & Mobility20.00×
13Volkswagen TouaregCars & Mobility19.78×
14Volkswagen TouranCars & Mobility19.16×
15Škoda KodiaqCars & Mobility18.54×
16Volkswagen CaddyCars & Mobility17.63×
17TagesschauMovies & TV14.04×
18Volkswagen TiguanCars & Mobility10.86×
19Petrol engineCars & Mobility8.01×
20AutoScout24Cars & Mobility4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEAT Alhambra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEAT Alhambra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.64×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEAT Alhambra audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEAT Alhambra have in Germany?

SEAT Alhambra has an estimated audience of 407,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SEAT Alhambra fans?

5.9% of SEAT Alhambra fans are female, 94.1% are male, with an average age of 47.1 years.

03

Which brands do SEAT Alhambra fans like most?

SEAT Alhambra fans show strongest brand affinity for USB (68.53×), Tagesschau (14.04×), and SEAT Mii (140.09×) over the country average.

04

Where do SEAT Alhambra fans live in Germany?

SEAT Alhambra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do SEAT Alhambra fans also like?

Beyond SEAT Alhambra itself, the audience over-indexes on Tagesschau (14.04×), SEAT Mii (140.09×), Vehicle audio (166.64×), and Volkswagen Scirocco (106.23×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for SEAT Alhambra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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