SEAT Alhambra Audience in Germany
SEAT Alhambra has an estimated audience of 112,648 people in Germany. 5.9% are female, 94.1% are male, average age 47.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: USB, Tagesschau, SEAT Mii, Vehicle audio, Volkswagen Scirocco.
The average SEAT Alhambra fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include USB, Tagesschau, SEAT Mii, with strongest over-indexing on USB (68.53× the country average). Demographically, the SEAT Alhambra audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of SEAT Alhambra fans
| Metric | Value |
|---|---|
| Female | 5.9% |
| Male | 94.1% |
| Average age | 47.1 |
| Estimated audience size | 112,648 |
Audience persona
The typical SEAT Alhambra fan in Germany is more male, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for USB.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,145 | 1.17× |
| Bayern | 59,033 | 1.51× |
| Baden-Württemberg | 46,414 | 1.4× |
| Niedersachsen | 25,534 | 1.08× |
| Hessen | 20,750 | 1.12× |
| Rheinland-Pfalz | 12,892 | 1.06× |
| Sachsen | 11,512 | 0.96× |
| Berlin | 8,145 | 0.75× |
| Schleswig-Holstein | 7,490 | 0.86× |
| Brandenburg | 7,118 | 0.94× |
| Thüringen | 5,807 | 0.94× |
| Hamburg | 5,267 | 0.96× |
| Sachsen-Anhalt | 4,806 | 0.76× |
| Mecklenburg-Vorpommern | 3,977 | 0.86× |
| Saarland | 2,753 | 0.92× |
| Bremen | 1,498 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| USB | 68.53× | Technology & Electronics |
| Tagesschau | 14.04× | Movies & TV |
| SEAT Mii | 140.09× | Cars & Mobility |
| Vehicle audio | 166.64× | Cars & Mobility |
| Volkswagen Scirocco | 106.23× | Cars & Mobility |
| Volkswagen Fox | 61.24× | Cars & Mobility |
| Volkswagen Gol | 59.38× | Cars & Mobility |
| Škoda Kodiaq | 18.54× | Cars & Mobility |
| Škoda Roomster | 60.17× | Cars & Mobility |
| Audi A2 | 42.72× | Cars & Mobility |
| Volkswagen Passat | 20× | Cars & Mobility |
| Škoda Yeti | 43.6× | Cars & Mobility |
| Petrol engine | 8.01× | Cars & Mobility |
| Volkswagen Touareg | 19.78× | Cars & Mobility |
| Volkswagen Touran | 19.16× | Cars & Mobility |
| AutoScout24 | 4.83× | Cars & Mobility |
| SEAT Toledo | 87.04× | Cars & Mobility |
| SEAT Altea | 75.12× | Cars & Mobility |
| Volkswagen Caddy | 17.63× | Cars & Mobility |
| Volkswagen Tiguan | 10.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.07 |
| Family Orientation | CONSERVATISM | 1.81 |
| Risk Appetite | THRILL | 1.72 |
| Urban Lifestyle | OPEN | 1.44 |
| Sports Activity | POWER | 1.34 |
| Quality Awareness | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 14.0% |
| Germany | 13.4% |
| Poland | 12.4% |
See SEAT Alhambra audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does SEAT Alhambra have in Germany?
SEAT Alhambra has an estimated audience of 112,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SEAT Alhambra fans?
5.9% of SEAT Alhambra fans are female, 94.1% are male, with an average age of 47.1 years.
Which brands do SEAT Alhambra fans like most?
SEAT Alhambra fans show strongest brand affinity for USB (68.53×), Tagesschau (14.04×), and SEAT Mii (140.09×) over the country average.
Where do SEAT Alhambra fans live in Germany?
SEAT Alhambra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,145), Bayern (reach 59,033), and Baden-Württemberg (reach 46,414). These three regions account for the largest share of the active audience.
What other brands do SEAT Alhambra fans also like?
Beyond SEAT Alhambra itself, the audience over-indexes on Tagesschau (14.04×), SEAT Mii (140.09×), Vehicle audio (166.64×), and Volkswagen Scirocco (106.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SEAT Alhambra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.