Volkswagen Fox Audience in Germany
Volkswagen Fox has an estimated audience of 288,833 people in Germany. 28.7% are female, 71.3% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Apostrophe, TVP Info, Gil Ofarim, Totally Spies!, Hipster.
The average Volkswagen Fox fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Apostrophe, TVP Info, Gil Ofarim, with strongest over-indexing on Apostrophe (24.4× the country average). Demographically, the Volkswagen Fox audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Fox fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 45.1 |
| Estimated audience size | 288,833 |
Audience persona
The typical Volkswagen Fox fan in Germany is more male, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Apostrophe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,610 | 1.29× |
| Bayern | 43,953 | 0.95× |
| Niedersachsen | 39,929 | 1.42× |
| Baden-Württemberg | 36,409 | 0.92× |
| Hessen | 22,969 | 1.04× |
| Sachsen | 14,551 | 1.03× |
| Rheinland-Pfalz | 13,254 | 0.92× |
| Schleswig-Holstein | 12,335 | 1.19× |
| Berlin | 9,803 | 0.76× |
| Hamburg | 9,056 | 1.39× |
| Thüringen | 6,714 | 0.91× |
| Brandenburg | 6,426 | 0.72× |
| Sachsen-Anhalt | 6,203 | 0.83× |
| Mecklenburg-Vorpommern | 5,021 | 0.91× |
| Saarland | 2,676 | 0.75× |
| Bremen | 2,393 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apostrophe | 24.4× | Literature |
| TVP Info | 17.37× | Movies & TV |
| Gil Ofarim | 2.2× | Music & Radio |
| Totally Spies! | 14.32× | Movies & TV |
| Hipster | 10.33× | Politics & Society |
| iWoman | 29.71× | News |
| IWork | 26.64× | |
| My Name Is Khan | 21.56× | Movies & TV |
| CAC 40 | 1.65× | Business & Career |
| Urban horticulture | 1.85× | Home & Garden |
| Sighthound | 8.75× | Pets & Animals |
| Iztaccihuatl | 26.49× | |
| Rosie the Riveter | 10.38× | Business & Career |
| Handmade Gifts | 1.67× | Kids & Family |
| Equinix | 7.31× | Business & Career |
| Maria Kochetkova | 36.98× | Arts & Culture |
| Hundertwasserhaus | 3.92× | Travel & Leisure |
| Hammock camping | 5× | Travel & Leisure |
| Stucco | 1.83× | Home & Garden |
| Icon (magazine) | 1.69× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2 |
| DIY Mentality | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.29 |
| Need for Security | CONSERVATISM | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 43.8% |
| Germany | 10.6% |
| Argentina | 7.8% |
See Volkswagen Fox audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Fox have in Germany?
Volkswagen Fox has an estimated audience of 288,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Fox fans?
28.7% of Volkswagen Fox fans are female, 71.3% are male, with an average age of 45.1 years.
Which brands do Volkswagen Fox fans like most?
Volkswagen Fox fans show strongest brand affinity for Apostrophe (24.4×), TVP Info (17.37×), and Gil Ofarim (2.2×) over the country average.
Where do Volkswagen Fox fans live in Germany?
Volkswagen Fox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,610), Bayern (reach 43,953), and Niedersachsen (reach 39,929). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Fox fans also like?
Beyond Volkswagen Fox itself, the audience over-indexes on TVP Info (17.37×), Gil Ofarim (2.2×), Totally Spies! (14.32×), and Hipster (10.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.