Rascasse Audience Intelligence

Volkswagen Fox Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Fox in Germany — modelled from more than twelve digital signal sources. Volkswagen Fox has an estimated audience of 285,066 people in Germany.

#282among Car type in Germany#280among Car Model in Germany#785in Cars & Mobility

The average Volkswagen Fox fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include SEAT Alhambra, Volkswagen Caddy, Charlotte Rampling, with strongest over-indexing on SEAT Alhambra (61.24× the country average).

Demographically, the Volkswagen Fox audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Fox fan in Germany is more male, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for SEAT Alhambra.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Fox profile in Germany.

Audience size
285K
in Germany
Gender
28.7%♀
71.3% male
Age
45.1
average years
Country rank
#18003
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Fox fans

28.7% are female, 71.3% are male, average age 45.1.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Volkswagen Fox audience in Germany
MetricValue
Female28.7%
Male71.3%
Average age45.1
Estimated audience size285,066
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Volkswagen Fox audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Volkswagen Fox audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Fox
CountryShare
Brazil43.2%
Germany10.4%
Argentina8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Fox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Fox fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.40×
02Hamburg~9K1.33×
03Nordrhein-Westfalen~80K1.24×
04Schleswig-Holstein~10K1.18×
05Hessen~20K1.04×
06Sachsen~10K1.04×
07Thüringen~7K0.99×
08Bremen~2K0.99×
09Mecklenburg-Vorpommern~5K0.95×
10Rheinland-Pfalz~10K0.94×
11Bayern~40K0.93×
12Baden-Württemberg~40K0.90×
13Sachsen-Anhalt~6K0.86×
14Saarland~3K0.81×
15Brandenburg~7K0.78×
16Berlin~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Fox, Germany
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Fox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Fox audience
#·InterestCategoryAffinity×
01Charlotte RamplingFashion & Accessoires61.57×
02SEAT AlhambraCars & Mobility61.24×
03Perodua MyviCars & Mobility57.37×
04Volkswagen VentoCars & Mobility46.03×
05Volkswagen GolCars & Mobility42.16×
06Audi A2Cars & Mobility33.05×
07Volkswagen CaddyCars & Mobility30.64×
08Volkswagen AmarokCars & Mobility30.64×
09Volkswagen JettaCars & Mobility30.64×
10Lamborghini HuracánCars & Mobility22.50×
11Fiat DucatoCars & Mobility21.67×
12Fiat PandaCars & Mobility16.23×
13Tom FeltonMovies & TV15.39×
14Volkswagen TouranCars & Mobility14.36×
15Volkswagen UpCars & Mobility12.85×
16Volkswagen TouaregCars & Mobility11.64×
17Volkswagen TiguanCars & Mobility9.73×
18City carCars & Mobility6.57×
19Family carCars & Mobility6.49×
20Used CarsCars & Mobility6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Fox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Fox audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
PatriotismCONSERVATISM1.47×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Fox audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Fox have in Germany?

Volkswagen Fox has an estimated audience of 285,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Fox fans?

28.7% of Volkswagen Fox fans are female, 71.3% are male, with an average age of 45.1 years.

03

Which brands do Volkswagen Fox fans like most?

Volkswagen Fox fans show strongest brand affinity for SEAT Alhambra (61.24×), Volkswagen Caddy (30.64×), and Charlotte Rampling (61.57×) over the country average.

04

Where do Volkswagen Fox fans live in Germany?

Volkswagen Fox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Fox fans also like?

Beyond Volkswagen Fox itself, the audience over-indexes on Volkswagen Caddy (30.64×), Charlotte Rampling (61.57×), Volkswagen Amarok (30.64×), and Volkswagen Jetta (30.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Fox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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