Rascasse Audience Intelligence

Volkswagen Amarok Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Amarok in Germany — modelled from more than twelve digital signal sources. Volkswagen Amarok has an estimated audience of 566,733 people in Germany.

#160among Car type in Germany#145among Car Model in Germany#488in Cars & Mobility

The average Volkswagen Amarok fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Caddy, Volkswagen Crafter, Volkswagen Jetta, with strongest over-indexing on Volkswagen Caddy (45.77× the country average).

Demographically, the Volkswagen Amarok audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Amarok fan in Germany is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Caddy.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Amarok profile in Germany.

Audience size
567K
in Germany
Gender
23.8%♀
76.2% male
Age
39.2
average years
Country rank
#10600
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Amarok fans

23.8% are female, 76.2% are male, average age 39.2.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Volkswagen Amarok audience in Germany
MetricValue
Female23.8%
Male76.2%
Average age39.2
Estimated audience size566,733
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Volkswagen Amarok audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Volkswagen Amarok audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Amarok
CountryShare
Brazil21.8%
Germany7.5%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Amarok audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Amarok fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.28×
02Niedersachsen~70K1.24×
03Sachsen-Anhalt~20K1.19×
04Thüringen~20K1.17×
05Brandenburg~20K1.10×
06Sachsen~30K1.07×
07Bayern~90K1.03×
08Hessen~40K0.99×
09Schleswig-Holstein~20K0.98×
10Hamburg~10K0.95×
11Nordrhein-Westfalen~100K0.94×
12Rheinland-Pfalz~30K0.94×
13Baden-Württemberg~70K0.93×
14Saarland~7K0.93×
15Berlin~20K0.67×
16Bremen~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Amarok, Germany
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Amarok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Amarok audience
#·InterestCategoryAffinity×
01Chevrolet S-10Cars & Mobility72.17×
02Volkswagen CrafterCars & Mobility50.26×
03Volkswagen GolCars & Mobility48.89×
04Volkswagen CaddyCars & Mobility45.77×
05Mitsubishi TritonCars & Mobility38.95×
06Volkswagen JettaCars & Mobility35.66×
07Škoda YetiCars & Mobility35.03×
08Ford Ranger (T6)Cars & Mobility33.14×
09Volkswagen SciroccoCars & Mobility32.57×
10Volkswagen FoxCars & Mobility30.64×
11Mitsubishi PajeroCars & Mobility29.11×
12Volkswagen BeetleCars & Mobility28.62×
13Ford RangerCars & Mobility28.02×
14Toyota HiluxCars & Mobility23.08×
15Volkswagen TouranCars & Mobility22.05×
16Volkswagen Commercial VehiclesCars & Mobility18.21×
17Toyota Land CruiserCars & Mobility14.19×
18Volkswagen TiguanCars & Mobility13.18×
19Auto mechanicCars & Mobility6.23×
20Google MapsInternet & Social Media4.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Amarok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Amarok audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.11×
PatriotismCONSERVATISM1.87×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Amarok audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
CreativityOPEN0.78×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Amarok have in Germany?

Volkswagen Amarok has an estimated audience of 566,733 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Amarok fans?

23.8% of Volkswagen Amarok fans are female, 76.2% are male, with an average age of 39.2 years.

03

Which brands do Volkswagen Amarok fans like most?

Volkswagen Amarok fans show strongest brand affinity for Volkswagen Caddy (45.77×), Volkswagen Crafter (50.26×), and Volkswagen Jetta (35.66×) over the country average.

04

Where do Volkswagen Amarok fans live in Germany?

Volkswagen Amarok fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Amarok fans also like?

Beyond Volkswagen Amarok itself, the audience over-indexes on Volkswagen Crafter (50.26×), Volkswagen Jetta (35.66×), Ford Ranger (28.02×), and Volkswagen Beetle (28.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Amarok audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Amarok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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