Volkswagen Amarok Audience in Germany
Volkswagen Amarok has an estimated audience of 571,873 people in Germany. 23.8% are female, 76.2% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen Caddy, Volkswagen Crafter, Ford Ranger, Volkswagen Jetta, Ford Ranger (T6).
The average Volkswagen Amarok fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen Caddy, Volkswagen Crafter, Ford Ranger, with strongest over-indexing on Volkswagen Caddy (45.77× the country average). Demographically, the Volkswagen Amarok audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Amarok fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 39.2 |
| Estimated audience size | 571,873 |
Audience persona
The typical Volkswagen Amarok fan in Germany is more male, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Caddy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,483 | 0.95× |
| Bayern | 98,000 | 1.07× |
| Baden-Württemberg | 73,633 | 0.94× |
| Niedersachsen | 69,579 | 1.25× |
| Hessen | 44,833 | 1.03× |
| Sachsen | 30,035 | 1.07× |
| Rheinland-Pfalz | 26,888 | 0.94× |
| Schleswig-Holstein | 19,916 | 0.97× |
| Brandenburg | 19,430 | 1.1× |
| Berlin | 18,043 | 0.71× |
| Sachsen-Anhalt | 17,002 | 1.15× |
| Thüringen | 16,541 | 1.14× |
| Mecklenburg-Vorpommern | 13,595 | 1.25× |
| Hamburg | 12,751 | 0.99× |
| Saarland | 6,287 | 0.9× |
| Bremen | 2,759 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Caddy | 45.77× | Cars & Mobility |
| Volkswagen Crafter | 50.26× | Cars & Mobility |
| Ford Ranger | 28.02× | Cars & Mobility |
| Volkswagen Jetta | 35.66× | Cars & Mobility |
| Ford Ranger (T6) | 33.14× | Cars & Mobility |
| Volkswagen Gol | 48.89× | Cars & Mobility |
| Volkswagen Touran | 22.05× | Cars & Mobility |
| Volkswagen Tiguan | 13.18× | Cars & Mobility |
| Mitsubishi Triton | 38.95× | Cars & Mobility |
| Volkswagen Beetle | 28.62× | Cars & Mobility |
| Volkswagen Commercial Vehicles | 18.21× | Cars & Mobility |
| Toyota Hilux | 23.08× | Cars & Mobility |
| Chevrolet S-10 | 72.17× | Cars & Mobility |
| Google Maps | 4.63× | Internet & Social Media |
| Škoda Yeti | 35.03× | Cars & Mobility |
| Volkswagen Fox | 30.64× | Cars & Mobility |
| Mitsubishi Pajero | 29.11× | Cars & Mobility |
| Toyota Land Cruiser | 14.19× | Cars & Mobility |
| Auto mechanic | 6.23× | Cars & Mobility |
| Škoda Superb | 16.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2 |
| Patriotism | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.51 |
| Need for Security | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 22.0% |
| Germany | 7.7% |
| Australia | 7.5% |
See Volkswagen Amarok audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Amarok have in Germany?
Volkswagen Amarok has an estimated audience of 571,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Amarok fans?
23.8% of Volkswagen Amarok fans are female, 76.2% are male, with an average age of 39.2 years.
Which brands do Volkswagen Amarok fans like most?
Volkswagen Amarok fans show strongest brand affinity for Volkswagen Caddy (45.77×), Volkswagen Crafter (50.26×), and Ford Ranger (28.02×) over the country average.
Where do Volkswagen Amarok fans live in Germany?
Volkswagen Amarok fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,483), Bayern (reach 98,000), and Baden-Württemberg (reach 73,633). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Amarok fans also like?
Beyond Volkswagen Amarok itself, the audience over-indexes on Volkswagen Crafter (50.26×), Ford Ranger (28.02×), Volkswagen Jetta (35.66×), and Ford Ranger (T6) (33.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Amarok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.