Mitsubishi Pajero Audience in Germany
Mitsubishi Pajero has an estimated audience of 316,199 people in Germany. 41.9% are female, 58.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Fortuner, Toyota Yaris, Honda Jazz, Toyota Alphard, Ford Ranger.
The average Mitsubishi Pajero fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Fortuner, Toyota Yaris, Honda Jazz, with strongest over-indexing on Toyota Fortuner (53.99× the country average). Demographically, the Mitsubishi Pajero audience skews more male with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mitsubishi Pajero fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 39.4 |
| Estimated audience size | 316,199 |
Audience persona
The typical Mitsubishi Pajero fan in Germany is more male, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Toyota Fortuner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,837 | 0.94× |
| Bayern | 63,197 | 1.24× |
| Baden-Württemberg | 48,905 | 1.13× |
| Niedersachsen | 30,891 | 1.01× |
| Hessen | 25,550 | 1.06× |
| Rheinland-Pfalz | 16,870 | 1.06× |
| Sachsen | 16,770 | 1.08× |
| Berlin | 11,839 | 0.84× |
| Schleswig-Holstein | 11,683 | 1.03× |
| Brandenburg | 9,799 | 1× |
| Thüringen | 8,786 | 1.09× |
| Hamburg | 7,491 | 1.05× |
| Mecklenburg-Vorpommern | 7,018 | 1.16× |
| Sachsen-Anhalt | 6,845 | 0.84× |
| Saarland | 3,400 | 0.88× |
| Bremen | 1,610 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Fortuner | 53.99× | Cars & Mobility |
| Toyota Yaris | 34.35× | Cars & Mobility |
| Honda Jazz | 57× | Cars & Mobility |
| Toyota Alphard | 74.27× | Cars & Mobility |
| Ford Ranger | 21.76× | Cars & Mobility |
| Honda HR-V | 33.98× | Cars & Mobility |
| Honda Fit | 55.33× | Cars & Mobility |
| Toyota Camry | 28.01× | Cars & Mobility |
| Toyota Corolla | 16.08× | Cars & Mobility |
| Mazda CX-9 | 34.69× | Cars & Mobility |
| Mazda MX-5 | 16.93× | Cars & Mobility |
| Audi Coupé (B2) | 36.25× | Cars & Mobility |
| kfzteile24 | 8.49× | Cars & Mobility |
| Mazda3 | 13.08× | Cars & Mobility |
| Ford Ka | 18.34× | Cars & Mobility |
| Lada Niva | 19.91× | Cars & Mobility |
| Honda City | 21.12× | Cars & Mobility |
| Volvo Cars | 13.51× | Cars & Mobility |
| Mazda CX-5 | 9.53× | Cars & Mobility |
| Subaru | 8.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.47 |
| Family Orientation | CONSERVATISM | 1.45 |
| Luxury Orientation | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 9.6% |
| Brazil | 9.0% |
| United States | 7.6% |
See Mitsubishi Pajero audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mitsubishi Pajero have in Germany?
Mitsubishi Pajero has an estimated audience of 316,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mitsubishi Pajero fans?
41.9% of Mitsubishi Pajero fans are female, 58.1% are male, with an average age of 39.4 years.
Which brands do Mitsubishi Pajero fans like most?
Mitsubishi Pajero fans show strongest brand affinity for Toyota Fortuner (53.99×), Toyota Yaris (34.35×), and Honda Jazz (57×) over the country average.
Where do Mitsubishi Pajero fans live in Germany?
Mitsubishi Pajero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,837), Bayern (reach 63,197), and Baden-Württemberg (reach 48,905). These three regions account for the largest share of the active audience.
What other brands do Mitsubishi Pajero fans also like?
Beyond Mitsubishi Pajero itself, the audience over-indexes on Toyota Yaris (34.35×), Honda Jazz (57×), Toyota Alphard (74.27×), and Ford Ranger (21.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitsubishi Pajero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.