Rascasse Audience Intelligence

Mitsubishi Pajero Audience in Germany

A data profile of the people who buy, follow and care about Mitsubishi Pajero in Germany — modelled from more than twelve digital signal sources. Mitsubishi Pajero has an estimated audience of 332,847 people in Germany.

#258among Car type in Germany#254among Car Model in Germany#723in Cars & Mobility

The average Mitsubishi Pajero fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toyota Fortuner, Toyota Yaris, Honda Jazz, with strongest over-indexing on Toyota Fortuner (53.99× the country average).

Demographically, the Mitsubishi Pajero audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitsubishi Pajero fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Toyota Fortuner.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi Pajero profile in Germany.

Audience size
333K
in Germany
Gender
41.9%♀
58.1% male
Age
39.4
average years
Country rank
#16092
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitsubishi Pajero fans

41.9% are female, 58.1% are male, average age 39.4.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Mitsubishi Pajero audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age39.4
Estimated audience size332,847
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Mitsubishi Pajero audience in Germany
Age bracketShare%
16-1912%
20-2926%
30-3926%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Mitsubishi Pajero audience comes from Germany.

Worldwide audience distribution share by country for Mitsubishi Pajero
CountryShare
Indonesia8.7%
Brazil8.3%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi Pajero audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitsubishi Pajero fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.22×
02Thüringen~9K1.18×
03Mecklenburg-Vorpommern~7K1.16×
04Baden-Württemberg~50K1.11×
05Sachsen~20K1.08×
06Brandenburg~10K1.05×
07Hessen~30K1.04×
08Rheinland-Pfalz~20K1.04×
09Hamburg~7K1.00×
10Niedersachsen~30K0.98×
11Schleswig-Holstein~10K0.98×
12Saarland~4K0.96×
13Nordrhein-Westfalen~60K0.91×
14Sachsen-Anhalt~7K0.89×
15Berlin~10K0.80×
16Bremen~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi Pajero, Germany
0.72×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi Pajero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi Pajero audience
#·InterestCategoryAffinity×
01Toyota AlphardCars & Mobility74.27×
02Honda JazzCars & Mobility57.00×
03Honda FitCars & Mobility55.33×
04Toyota FortunerCars & Mobility53.99×
05Mazda CX-9Cars & Mobility34.69×
06Toyota YarisCars & Mobility34.35×
07Honda HR-VCars & Mobility33.98×
08Toyota CamryCars & Mobility28.01×
09Ford RangerCars & Mobility21.76×
10Honda CityCars & Mobility21.12×
11Lada NivaCars & Mobility19.91×
12Ford KaCars & Mobility18.34×
13Mazda MX-5Cars & Mobility16.93×
14Toyota CorollaCars & Mobility16.08×
15Nissan LeafCars & Mobility15.20×
16Volvo CarsCars & Mobility13.51×
17Mazda3Cars & Mobility13.08×
18Toyota RAV4Cars & Mobility11.35×
19Mazda CX-5Cars & Mobility9.53×
20kfzteile24Cars & Mobility8.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi Pajero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi Pajero audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
Career OrientationPOWER1.66×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi Pajero audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
IndividualismJOY0.66×
SpiritualityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitsubishi Pajero have in Germany?

Mitsubishi Pajero has an estimated audience of 332,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mitsubishi Pajero fans?

41.9% of Mitsubishi Pajero fans are female, 58.1% are male, with an average age of 39.4 years.

03

Which brands do Mitsubishi Pajero fans like most?

Mitsubishi Pajero fans show strongest brand affinity for Toyota Fortuner (53.99×), Toyota Yaris (34.35×), and Honda Jazz (57×) over the country average.

04

Where do Mitsubishi Pajero fans live in Germany?

Mitsubishi Pajero fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi Pajero fans also like?

Beyond Mitsubishi Pajero itself, the audience over-indexes on Toyota Yaris (34.35×), Honda Jazz (57×), Toyota Alphard (74.27×), and Ford Ranger (21.76×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitsubishi Pajero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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