Honda City Audience in Germany
Honda City has an estimated audience of 257,057 people in Germany. 31.3% are female, 68.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Toyota Yaris, Mazda MX-5, Isuzu Motors, Toyota Fortuner, Marimekko.
The average Honda City fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Toyota Yaris, Mazda MX-5, Isuzu Motors, with strongest over-indexing on Toyota Yaris (46.49× the country average). Demographically, the Honda City audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Honda City fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 39.8 |
| Estimated audience size | 257,057 |
Audience persona
The typical Honda City fan in Germany is more male, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Yaris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,361 | 1.07× |
| Hessen | 48,103 | 2.46× |
| Bayern | 47,019 | 1.14× |
| Baden-Württemberg | 38,816 | 1.11× |
| Niedersachsen | 21,266 | 0.85× |
| Berlin | 15,683 | 1.36× |
| Rheinland-Pfalz | 12,069 | 0.94× |
| Sachsen | 10,951 | 0.87× |
| Hamburg | 7,267 | 1.25× |
| Schleswig-Holstein | 6,935 | 0.75× |
| Brandenburg | 5,846 | 0.73× |
| Sachsen-Anhalt | 4,475 | 0.67× |
| Thüringen | 3,997 | 0.61× |
| Mecklenburg-Vorpommern | 2,845 | 0.58× |
| Bremen | 2,220 | 1.01× |
| Saarland | 1,885 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Yaris | 46.49× | Cars & Mobility |
| Mazda MX-5 | 27.35× | Cars & Mobility |
| Isuzu Motors | 34.97× | Cars & Mobility |
| Toyota Fortuner | 25.8× | Cars & Mobility |
| Marimekko | 17.19× | Home & Garden |
| Honda Jazz | 22.47× | Cars & Mobility |
| Mitsubishi Pajero | 22.21× | Cars & Mobility |
| Subaru | 9.43× | Cars & Mobility |
| Borussia Dortmund | 1.71× | Sports |
| Moomin | 27× | Literature |
| Honda Accord | 15.33× | Cars & Mobility |
| Toyota Corolla | 9.58× | Cars & Mobility |
| Edmonton Oilers | 12.49× | Sports |
| Carlos Alcaraz | 5.42× | Sports |
| Škoda Auto | 2.82× | Cars & Mobility |
| Lexus | 5.5× | Cars & Mobility |
| Stockmann | 16.72× | Shopping |
| Honda Fit | 25.01× | Cars & Mobility |
| City car | 3.94× | Cars & Mobility |
| Opel | 4.24× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.89 |
| Luxury Orientation | PREMIUM | 1.72 |
| Career Orientation | POWER | 1.64 |
| Urban Lifestyle | OPEN | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.0% |
| India | 16.0% |
| Thailand | 9.1% |
See Honda City audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Honda City have in Germany?
Honda City has an estimated audience of 257,057 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Honda City fans?
31.3% of Honda City fans are female, 68.7% are male, with an average age of 39.8 years.
Which brands do Honda City fans like most?
Honda City fans show strongest brand affinity for Toyota Yaris (46.49×), Mazda MX-5 (27.35×), and Isuzu Motors (34.97×) over the country average.
Where do Honda City fans live in Germany?
Honda City fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,361), Hessen (reach 48,103), and Bayern (reach 47,019). These three regions account for the largest share of the active audience.
What other brands do Honda City fans also like?
Beyond Honda City itself, the audience over-indexes on Mazda MX-5 (27.35×), Isuzu Motors (34.97×), Toyota Fortuner (25.8×), and Marimekko (17.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honda City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.