Isuzu Motors Audience in Germany
Isuzu Motors has an estimated audience of 242,890 people in Germany. 22.3% are female, 77.7% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Yaris, Honda City, Toyota Fortuner, Honda Jazz, Mitsubishi Pajero.
The average Isuzu Motors fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Yaris, Honda City, Toyota Fortuner, with strongest over-indexing on Toyota Yaris (21.42× the country average). Demographically, the Isuzu Motors audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Isuzu Motors fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 42.9 |
| Estimated audience size | 242,890 |
Audience persona
The typical Isuzu Motors fan in Germany is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Toyota Yaris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,302 | 0.99× |
| Bayern | 62,167 | 1.26× |
| Baden-Württemberg | 45,689 | 1.1× |
| Hessen | 29,909 | 1.28× |
| Niedersachsen | 26,972 | 0.91× |
| Sachsen | 16,047 | 1.07× |
| Rheinland-Pfalz | 15,646 | 1.02× |
| Schleswig-Holstein | 11,109 | 1.01× |
| Berlin | 10,564 | 0.77× |
| Brandenburg | 9,871 | 1.04× |
| Thüringen | 9,215 | 1.18× |
| Sachsen-Anhalt | 7,643 | 0.96× |
| Hamburg | 6,712 | 0.97× |
| Mecklenburg-Vorpommern | 5,635 | 0.97× |
| Saarland | 3,169 | 0.84× |
| Bremen | 1,603 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Yaris | 21.42× | Cars & Mobility |
| Honda City | 39.07× | Cars & Mobility |
| Toyota Fortuner | 25.56× | Cars & Mobility |
| Honda Jazz | 26.35× | Cars & Mobility |
| Mitsubishi Pajero | 26.34× | Cars & Mobility |
| Toyota Camry | 21.52× | Cars & Mobility |
| Ford Ranger | 13.61× | Cars & Mobility |
| Toyota Alphard | 36.4× | Cars & Mobility |
| Honda Civic | 9.63× | Cars & Mobility |
| Mitsubishi Triton | 18.69× | Cars & Mobility |
| Mazda MX-5 | 13.32× | Cars & Mobility |
| Nissan Navara | 15.68× | Cars & Mobility |
| AutoScout24 | 2.44× | Cars & Mobility |
| Auto maintenance | 4.03× | Cars & Mobility |
| Subaru | 7.27× | Cars & Mobility |
| Carcare | 4.07× | Cars & Mobility |
| kfzteile24 | 6.8× | Cars & Mobility |
| Škoda Auto | 2.79× | Cars & Mobility |
| otoMoto.pl | 8.73× | Cars & Mobility |
| Petrol engine | 3.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.49 |
| Family Orientation | CONSERVATISM | 1.28 |
| Extroversion | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 33.2% |
| Philippines | 14.0% |
| Germany | 4.5% |
See Isuzu Motors audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Isuzu Motors have in Germany?
Isuzu Motors has an estimated audience of 242,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Isuzu Motors fans?
22.3% of Isuzu Motors fans are female, 77.7% are male, with an average age of 42.9 years.
Which brands do Isuzu Motors fans like most?
Isuzu Motors fans show strongest brand affinity for Toyota Yaris (21.42×), Honda City (39.07×), and Toyota Fortuner (25.56×) over the country average.
Where do Isuzu Motors fans live in Germany?
Isuzu Motors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,302), Bayern (reach 62,167), and Baden-Württemberg (reach 45,689). These three regions account for the largest share of the active audience.
What other brands do Isuzu Motors fans also like?
Beyond Isuzu Motors itself, the audience over-indexes on Honda City (39.07×), Toyota Fortuner (25.56×), Honda Jazz (26.35×), and Mitsubishi Pajero (26.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Isuzu Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.