Rascasse Audience Intelligence

Toyota Yaris Audience in Germany

A data profile of the people who buy, follow and care about Toyota Yaris in Germany — modelled from more than twelve digital signal sources. Toyota Yaris has an estimated audience of 1,079,017 people in Germany.

#73among Car type in Germany#51among Car Model in Germany#296in Cars & Mobility

The average Toyota Yaris fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Minibus, Toyota Aygo, Toyota Corolla, with strongest over-indexing on Minibus (49.6× the country average).

Demographically, the Toyota Yaris audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Yaris fan in Germany is more male, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Minibus.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Yaris profile in Germany.

Audience size
1.1M
in Germany
Gender
31.4%♀
68.6% male
Age
36.5
average years
Country rank
#6094
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Yaris fans

31.4% are female, 68.6% are male, average age 36.5.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Toyota Yaris audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age36.5
Estimated audience size1,079,017
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Toyota Yaris audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Toyota Yaris audience comes from Germany.

Worldwide audience distribution share by country for Toyota Yaris
CountryShare
Italy10.5%
Brazil8.5%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Yaris audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Yaris fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.31×
02Saarland~20K1.27×
03Hessen~100K1.18×
04Rheinland-Pfalz~60K1.18×
05Baden-Württemberg~200K1.12×
06Hamburg~30K1.12×
07Bayern~200K1.10×
08Niedersachsen~100K0.99×
09Berlin~50K0.98×
10Schleswig-Holstein~40K0.96×
11Bremen~8K0.90×
12Sachsen~50K0.87×
13Brandenburg~30K0.87×
14Mecklenburg-Vorpommern~10K0.74×
15Sachsen-Anhalt~20K0.72×
16Thüringen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Toyota Yaris, Germany
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Yaris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Yaris audience
#·InterestCategoryAffinity×
01AutocarCars & Mobility67.62×
02Citroën JumpyCars & Mobility62.84×
03Maruti SuzukiCars & Mobility61.50×
04MinibusCars & Mobility49.60×
05Toyota AygoCars & Mobility44.47×
06Ford Transit CustomCars & Mobility37.10×
07Toyota CorollaCars & Mobility29.71×
08Ford TransitCars & Mobility29.27×
09Mercedes-Benz VitoCars & Mobility29.22×
10Toyota CamryCars & Mobility22.52×
11Toyota FortunerCars & Mobility20.00×
12Volkswagen CaddyCars & Mobility19.80×
13Fiat DucatoCars & Mobility18.40×
14TroutPets & Animals17.82×
15Hyundai i20Cars & Mobility17.42×
16Window shutterHome & Garden17.24×
17Toyota RAV4Cars & Mobility16.33×
18Honda CR-VCars & Mobility15.78×
19Opel CorsaCars & Mobility11.86×
20City carCars & Mobility6.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Yaris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Yaris audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.74×
Family OrientationCONSERVATISM1.67×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Yaris audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
IndulgenceJOY0.68×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Yaris have in Germany?

Toyota Yaris has an estimated audience of 1,079,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Yaris fans?

31.4% of Toyota Yaris fans are female, 68.6% are male, with an average age of 36.5 years.

03

Which brands do Toyota Yaris fans like most?

Toyota Yaris fans show strongest brand affinity for Minibus (49.6×), Toyota Aygo (44.47×), and Toyota Corolla (29.71×) over the country average.

04

Where do Toyota Yaris fans live in Germany?

Toyota Yaris fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Yaris fans also like?

Beyond Toyota Yaris itself, the audience over-indexes on Toyota Aygo (44.47×), Toyota Corolla (29.71×), Ford Transit (29.27×), and Ford Transit Custom (37.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Yaris audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Yaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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