Toyota Yaris Audience in Germany
Toyota Yaris has an estimated audience of 1,061,097 people in Germany. 31.4% are female, 68.6% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Minibus, Citroën Jumpy, Toyota Aygo, Toyota Corolla, Ford Transit.
The average Toyota Yaris fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Minibus, Citroën Jumpy, Toyota Aygo, with strongest over-indexing on Minibus (49.6× the country average). Demographically, the Toyota Yaris audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Yaris fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 36.5 |
| Estimated audience size | 1,061,097 |
Audience persona
The typical Toyota Yaris fan in Germany is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Minibus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 314,787 | 1.36× |
| Bayern | 193,950 | 1.14× |
| Baden-Württemberg | 163,919 | 1.13× |
| Niedersachsen | 103,273 | 1× |
| Hessen | 96,592 | 1.19× |
| Rheinland-Pfalz | 63,510 | 1.19× |
| Berlin | 48,669 | 1.03× |
| Sachsen | 46,009 | 0.88× |
| Schleswig-Holstein | 35,920 | 0.94× |
| Brandenburg | 28,153 | 0.86× |
| Hamburg | 27,437 | 1.14× |
| Sachsen-Anhalt | 18,790 | 0.68× |
| Thüringen | 18,184 | 0.67× |
| Saarland | 15,951 | 1.22× |
| Mecklenburg-Vorpommern | 14,019 | 0.69× |
| Bremen | 7,807 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minibus | 49.6× | Cars & Mobility |
| Citroën Jumpy | 62.84× | Cars & Mobility |
| Toyota Aygo | 44.47× | Cars & Mobility |
| Toyota Corolla | 29.71× | Cars & Mobility |
| Ford Transit | 29.27× | Cars & Mobility |
| Ford Transit Custom | 37.1× | Cars & Mobility |
| Window shutter | 17.24× | Home & Garden |
| Autocar | 67.62× | Cars & Mobility |
| Volkswagen Caddy | 19.8× | Cars & Mobility |
| Mercedes-Benz Vito | 29.22× | Cars & Mobility |
| Trout | 17.82× | Pets & Animals |
| Fiat Ducato | 18.4× | Cars & Mobility |
| Maruti Suzuki | 61.5× | Cars & Mobility |
| Opel Corsa | 11.86× | Cars & Mobility |
| Honda CR-V | 15.78× | Cars & Mobility |
| Toyota Fortuner | 20× | Cars & Mobility |
| Toyota RAV4 | 16.33× | Cars & Mobility |
| Toyota Camry | 22.52× | Cars & Mobility |
| Hyundai i20 | 17.42× | Cars & Mobility |
| City car | 6.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| Need for Security | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Career Orientation | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 9.1% |
| United States | 8.8% |
See Toyota Yaris audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Yaris have in Germany?
Toyota Yaris has an estimated audience of 1,061,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Yaris fans?
31.4% of Toyota Yaris fans are female, 68.6% are male, with an average age of 36.5 years.
Which brands do Toyota Yaris fans like most?
Toyota Yaris fans show strongest brand affinity for Minibus (49.6×), Citroën Jumpy (62.84×), and Toyota Aygo (44.47×) over the country average.
Where do Toyota Yaris fans live in Germany?
Toyota Yaris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 314,787), Bayern (reach 193,950), and Baden-Württemberg (reach 163,919). These three regions account for the largest share of the active audience.
What other brands do Toyota Yaris fans also like?
Beyond Toyota Yaris itself, the audience over-indexes on Citroën Jumpy (62.84×), Toyota Aygo (44.47×), Toyota Corolla (29.71×), and Ford Transit (29.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Yaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.