Rascasse Audience Intelligence

Minibus Audience in Germany

A data profile of the people who buy, follow and care about Minibus in Germany — modelled from more than twelve digital signal sources. Minibus has an estimated audience of 617,446 people in Germany.

#147among Car type in Germany#4158among Topic in Germany#453in Cars & Mobility

The average Minibus fan in Germany is 42.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FlixBus, Window shutter, Motor controller, with strongest over-indexing on FlixBus (7.59× the country average).

Demographically, the Minibus audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Minibus fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for FlixBus.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minibus profile in Germany.

Audience size
617K
in Germany
Gender
26.6%♀
73.4% male
Age
42.7
average years
Country rank
#9860
Topic in Germany
Fig. 01

Search interest · 12-month trend

+226%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minibus fans

26.6% are female, 73.4% are male, average age 42.7.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Minibus audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age42.7
Estimated audience size617,446
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Minibus audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Minibus audience comes from Germany.

Worldwide audience distribution share by country for Minibus
CountryShare
United Kingdom11.3%
United States10.2%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minibus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Minibus fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K3.05×
02Brandenburg~30K1.45×
03Thüringen~20K1.12×
04Bayern~100K1.11×
05Sachsen~30K1.08×
06Baden-Württemberg~90K1.02×
07Saarland~7K0.96×
08Hessen~40K0.92×
09Berlin~30K0.92×
10Rheinland-Pfalz~30K0.88×
11Sachsen-Anhalt~10K0.82×
12Bremen~4K0.82×
13Hamburg~10K0.81×
14Nordrhein-Westfalen~100K0.77×
15Schleswig-Holstein~20K0.77×
16Niedersachsen~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Minibus, Germany
0.74×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minibus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minibus audience
#·InterestCategoryAffinity×
01Roof shingleHome & Garden17.08×
02Motor controllerTechnology & Electronics13.88×
03KioskLiterature13.27×
04TroutPets & Animals12.31×
05Marine aquariumPets & Animals11.93×
06Window shutterHome & Garden11.91×
07FishkeepingPets & Animals11.13×
08Solo climbingSports9.99×
09Hybrid driveTechnology & Electronics8.60×
10Largemouth bassFood & Beverages8.50×
11Electric vehicle conversionCars & Mobility8.09×
12ScrewHome & Garden7.99×
13FlixBusCars & Mobility7.59×
14Fishing baitPets & Animals6.55×
15kfzteile24Cars & Mobility5.80×
16AquariumPets & Animals5.77×
17VanCars & Mobility5.02×
18PoodlePets & Animals3.06×
19Cars (film)Movies & TV2.61×
20AutoScout24Cars & Mobility2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minibus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minibus audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.23×
Risk AppetiteTHRILL1.21×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minibus audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
MindfulnessBALANCE0.83×
IndulgenceJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minibus have in Germany?

Minibus has an estimated audience of 617,446 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Minibus fans?

26.6% of Minibus fans are female, 73.4% are male, with an average age of 42.7 years.

03

Which brands do Minibus fans like most?

Minibus fans show strongest brand affinity for FlixBus (7.59×), Window shutter (11.91×), and Motor controller (13.88×) over the country average.

04

Where do Minibus fans live in Germany?

Minibus fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Minibus fans also like?

Beyond Minibus itself, the audience over-indexes on Window shutter (11.91×), Motor controller (13.88×), Trout (12.31×), and Fishkeeping (11.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Minibus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Minibus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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