Minibus Audience in Germany
Minibus has an estimated audience of 617,446 people in Germany. 26.6% are female, 73.4% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FlixBus, Window shutter, Motor controller, Trout, Fishkeeping.
The average Minibus fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FlixBus, Window shutter, Motor controller, with strongest over-indexing on FlixBus (7.59× the country average). Demographically, the Minibus audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Minibus fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 42.7 |
| Estimated audience size | 617,446 |
Audience persona
The typical Minibus fan in Germany is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for FlixBus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,059 | 0.74× |
| Bayern | 88,746 | 0.89× |
| Baden-Württemberg | 72,480 | 0.86× |
| Mecklenburg-Vorpommern | 42,903 | 3.64× |
| Hessen | 41,828 | 0.89× |
| Niedersachsen | 41,679 | 0.7× |
| Brandenburg | 32,765 | 1.71× |
| Berlin | 28,993 | 1.05× |
| Rheinland-Pfalz | 23,682 | 0.77× |
| Sachsen | 19,458 | 0.64× |
| Schleswig-Holstein | 15,703 | 0.71× |
| Hamburg | 10,881 | 0.78× |
| Sachsen-Anhalt | 9,945 | 0.62× |
| Thüringen | 9,642 | 0.61× |
| Saarland | 6,156 | 0.81× |
| Bremen | 3,052 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 7.59× | Cars & Mobility |
| Window shutter | 11.91× | Home & Garden |
| Motor controller | 13.88× | Technology & Electronics |
| Trout | 12.31× | Pets & Animals |
| Fishkeeping | 11.13× | Pets & Animals |
| Screw | 7.99× | Home & Garden |
| Largemouth bass | 8.5× | Food & Beverages |
| Kiosk | 13.27× | Literature |
| Fishing bait | 6.55× | Pets & Animals |
| AutoScout24 | 2.2× | Cars & Mobility |
| Marine aquarium | 11.93× | Pets & Animals |
| Solo climbing | 9.99× | Sports |
| kfzteile24 | 5.8× | Cars & Mobility |
| Van | 5.02× | Cars & Mobility |
| Hybrid drive | 8.6× | Technology & Electronics |
| Poodle | 3.06× | Pets & Animals |
| Cars (film) | 2.61× | Movies & TV |
| Aquarium | 5.77× | Pets & Animals |
| Electric vehicle conversion | 8.09× | Cars & Mobility |
| Roof shingle | 17.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.74 |
| Need for Security | CONSERVATISM | 1.94 |
| DIY Mentality | THRILL | 1.8 |
| Patriotism | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.4% |
| United States | 10.2% |
| Germany | 7.3% |
See Minibus audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Minibus have in Germany?
Minibus has an estimated audience of 617,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minibus fans?
26.6% of Minibus fans are female, 73.4% are male, with an average age of 42.7 years.
Which brands do Minibus fans like most?
Minibus fans show strongest brand affinity for FlixBus (7.59×), Window shutter (11.91×), and Motor controller (13.88×) over the country average.
Where do Minibus fans live in Germany?
Minibus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,059), Bayern (reach 88,746), and Baden-Württemberg (reach 72,480). These three regions account for the largest share of the active audience.
What other brands do Minibus fans also like?
Beyond Minibus itself, the audience over-indexes on Window shutter (11.91×), Motor controller (13.88×), Trout (12.31×), and Fishkeeping (11.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minibus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.