Screw Audience in Germany
Screw has an estimated audience of 1,589,841 people in Germany. 29.2% are female, 70.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kajang, Unique Gifts, Urban Outfitters, Birthday Gifts, Urban horticulture.
The average Screw fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kajang, Unique Gifts, Urban Outfitters, with strongest over-indexing on Kajang (26.63× the country average). Demographically, the Screw audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Screw fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 41.2 |
| Estimated audience size | 1,589,841 |
Audience persona
The typical Screw fan in Germany is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Kajang.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 371,986 | 1.07× |
| Bayern | 315,358 | 1.23× |
| Baden-Württemberg | 258,674 | 1.19× |
| Niedersachsen | 167,046 | 1.08× |
| Hessen | 121,519 | 1× |
| Sachsen | 85,086 | 1.09× |
| Rheinland-Pfalz | 77,797 | 0.98× |
| Berlin | 67,851 | 0.95× |
| Schleswig-Holstein | 52,765 | 0.92× |
| Brandenburg | 44,103 | 0.89× |
| Thüringen | 41,633 | 1.03× |
| Sachsen-Anhalt | 37,364 | 0.91× |
| Hamburg | 37,063 | 1.03× |
| Mecklenburg-Vorpommern | 25,486 | 0.84× |
| Saarland | 17,119 | 0.88× |
| Bremen | 12,174 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kajang | 26.63× | Travel & Leisure |
| Unique Gifts | 1.52× | Shopping |
| Urban Outfitters | 1.64× | Shopping |
| Birthday Gifts | 1.51× | Kids & Family |
| Urban horticulture | 1.57× | Home & Garden |
| Curcuma | 3.68× | Food & Beverages |
| MK | 2.04× | Music & Radio |
| Stucco | 1.79× | Home & Garden |
| Corfu (regional unit) | 2.06× | Travel & Leisure |
| Figure painting (hobby) | 2.62× | Arts & Culture |
| Assisi | 3.81× | Travel & Leisure |
| Eden Lake | 2.76× | Movies & TV |
| Hypertext | 1.61× | Technology & Electronics |
| Ericeira | 18.56× | Travel & Leisure |
| James Toseland | 12.73× | Sports |
| Janitor | 3.3× | Home & Garden |
| Headhunters (film) | 2.48× | Movies & TV |
| Jaguar F-Pace | 3.2× | Cars & Mobility |
| Vijesti.ba | 2.05× | News |
| Carrie (novel) | 2.57× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.46 |
| Patriotism | CONSERVATISM | 1.45 |
| Need for Security | CONSERVATISM | 1.43 |
| Early Adopter Mentality | POWER | 1.34 |
| Convenience Orientation | PREMIUM | 1.3 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| China | 7.8% |
| Brazil | 7.5% |
See Screw audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Screw have in Germany?
Screw has an estimated audience of 1,589,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Screw fans?
29.2% of Screw fans are female, 70.8% are male, with an average age of 41.2 years.
Which brands do Screw fans like most?
Screw fans show strongest brand affinity for Kajang (26.63×), Unique Gifts (1.52×), and Urban Outfitters (1.64×) over the country average.
Where do Screw fans live in Germany?
Screw fans in Germany are most concentrated in Nordrhein-Westfalen (reach 371,986), Bayern (reach 315,358), and Baden-Württemberg (reach 258,674). These three regions account for the largest share of the active audience.
What other brands do Screw fans also like?
Beyond Screw itself, the audience over-indexes on Unique Gifts (1.52×), Urban Outfitters (1.64×), Birthday Gifts (1.51×), and Urban horticulture (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Screw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.