Rascasse Audience Intelligence

Screw Audience in Germany

A data profile of the people who buy, follow and care about Screw in Germany — modelled from more than twelve digital signal sources. Screw has an estimated audience of 1,589,841 people in Germany.

#2312among Topic in Germany#312in Home & Garden

The average Screw fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wood carving, Makita, Wrench, with strongest over-indexing on Wood carving (28.42× the country average).

Demographically, the Screw audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Screw fan in Germany is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Wood carving.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Screw profile in Germany.

Audience size
1.6M
in Germany
Gender
29.2%♀
70.8% male
Age
41.2
average years
Country rank
#4225
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Screw fans

29.2% are female, 70.8% are male, average age 41.2.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Screw audience in Germany
MetricValue
Female29.2%
Male70.8%
Average age41.2
Estimated audience size1,589,841
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Screw audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Screw audience comes from Germany.

Worldwide audience distribution share by country for Screw
CountryShare
United States21.4%
China7.8%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Screw audience in Germany is strongest.

Fig. 05

Top regions by affinity

Screw fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.22×
02Baden-Württemberg~300K1.17×
03Sachsen~80K1.08×
04Thüringen~40K1.08×
05Niedersachsen~200K1.05×
06Nordrhein-Westfalen~400K1.04×
07Hessen~100K1.01×
08Hamburg~40K1.00×
09Rheinland-Pfalz~80K0.98×
10Berlin~70K0.96×
11Sachsen-Anhalt~40K0.95×
12Saarland~20K0.94×
13Bremen~10K0.94×
14Schleswig-Holstein~50K0.92×
15Brandenburg~40K0.90×
16Mecklenburg-Vorpommern~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Screw, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Screw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Screw audience
#·InterestCategoryAffinity×
01Wood carvingHome & Garden28.42×
02Circular sawHome & Garden26.64×
03RyobiCars & Mobility26.19×
04Cast-iron cookwareHome & Garden18.05×
05MakitaHome & Garden16.17×
06Multi-toolHome & Garden13.22×
07WrenchHome & Garden11.64×
08ChainsawHome & Garden8.25×
09Motor oilCars & Mobility7.00×
10Lawn mowerHome & Garden6.86×
11WürthHome & Garden5.88×
12Vintage carCars & Mobility4.62×
13Photovoltaic systemHome & Garden4.58×
14PhotovoltaicsHome & Garden4.16×
15Efficient energy useTechnology & Electronics4.08×
16Solar powerHome & Garden3.69×
17Hardware storeHome & Garden3.52×
18Solar energyHome & Garden3.26×
19HornbachShopping2.16×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Screw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Screw audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.07×
Need for SecurityCONSERVATISM1.74×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Screw audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Screw have in Germany?

Screw has an estimated audience of 1,589,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Screw fans?

29.2% of Screw fans are female, 70.8% are male, with an average age of 41.2 years.

03

Which brands do Screw fans like most?

Screw fans show strongest brand affinity for Wood carving (28.42×), Makita (16.17×), and Wrench (11.64×) over the country average.

04

Where do Screw fans live in Germany?

Screw fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Screw fans also like?

Beyond Screw itself, the audience over-indexes on Makita (16.17×), Wrench (11.64×), Multi-tool (13.22×), and Ryobi (26.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Screw audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Screw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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