Chainsaw Audience in Germany
Chainsaw has an estimated audience of 1,372,511 people in Germany. 23.9% are female, 76.1% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Bauhaus, Hammer, Drill, Obi (store), Wrench.
The average Chainsaw fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Bauhaus, Hammer, Drill, with strongest over-indexing on Bauhaus (6.8× the country average). Demographically, the Chainsaw audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Chainsaw fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 43.7 |
| Estimated audience size | 1,372,511 |
Audience persona
The typical Chainsaw fan in Germany is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,507 | 0.9× |
| Bayern | 176,138 | 0.8× |
| Niedersachsen | 148,841 | 1.12× |
| Baden-Württemberg | 144,478 | 0.77× |
| Sachsen | 92,957 | 1.38× |
| Hessen | 74,879 | 0.72× |
| Rheinland-Pfalz | 64,218 | 0.93× |
| Brandenburg | 55,817 | 1.31× |
| Sachsen-Anhalt | 53,071 | 1.49× |
| Thüringen | 50,253 | 1.44× |
| Berlin | 42,435 | 0.69× |
| Schleswig-Holstein | 41,225 | 0.84× |
| Mecklenburg-Vorpommern | 32,663 | 1.25× |
| Hamburg | 22,054 | 0.71× |
| Saarland | 16,198 | 0.96× |
| Bremen | 8,199 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 6.8× | Shopping |
| Hammer | 14.29× | Home & Garden |
| Drill | 9.97× | Home & Garden |
| Obi (store) | 4.64× | Shopping |
| Wrench | 10.89× | Home & Garden |
| Drill bit | 14.25× | Home & Garden |
| Home-improvement center | 7.87× | Home & Garden |
| Garden centre | 7.39× | Home & Garden |
| Lawn | 6.99× | Home & Garden |
| Power tool | 7.95× | Home & Garden |
| Garden tool | 8.63× | Home & Garden |
| Lawn mower | 9.73× | Home & Garden |
| Gardener | 5.54× | Home & Garden |
| Multi-tool | 8.55× | Home & Garden |
| Stihl | 10.61× | Home & Garden |
| Husqvarna | 11.35× | Home & Garden |
| Tedox | 5.22× | Shopping |
| Logging | 11.07× | Technology & Electronics |
| Hand tool | 5.31× | Home & Garden |
| Globus Baumarkt | 3.12× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.95 |
| Patriotism | CONSERVATISM | 1.7 |
| Need for Security | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Italy | 5.6% |
| United Kingdom | 5.6% |
See Chainsaw audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chainsaw have in Germany?
Chainsaw has an estimated audience of 1,372,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chainsaw fans?
23.9% of Chainsaw fans are female, 76.1% are male, with an average age of 43.7 years.
Which brands do Chainsaw fans like most?
Chainsaw fans show strongest brand affinity for Bauhaus (6.8×), Hammer (14.29×), and Drill (9.97×) over the country average.
Where do Chainsaw fans live in Germany?
Chainsaw fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,507), Bayern (reach 176,138), and Niedersachsen (reach 148,841). These three regions account for the largest share of the active audience.
What other brands do Chainsaw fans also like?
Beyond Chainsaw itself, the audience over-indexes on Hammer (14.29×), Drill (9.97×), Obi (store) (4.64×), and Wrench (10.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chainsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.