Garden tool Audience in Germany
Garden tool has an estimated audience of 3,062,958 people in Germany. 41.1% are female, 58.9% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lawn mower, Ornamental plant, Houseplant, Semi-detached, Obi (store).
The average Garden tool fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lawn mower, Ornamental plant, Houseplant, with strongest over-indexing on Lawn mower (25.63× the country average). Demographically, the Garden tool audience skews more male with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Garden tool fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 46.1 |
| Estimated audience size | 3,062,958 |
Audience persona
The typical Garden tool fan in Germany is more male, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 596,629 | 0.89× |
| Bayern | 350,464 | 0.71× |
| Baden-Württemberg | 341,006 | 0.82× |
| Niedersachsen | 282,006 | 0.95× |
| Sachsen | 223,923 | 1.49× |
| Rheinland-Pfalz | 188,090 | 1.23× |
| Hessen | 186,130 | 0.8× |
| Thüringen | 144,461 | 1.85× |
| Brandenburg | 106,017 | 1.12× |
| Sachsen-Anhalt | 100,087 | 1.26× |
| Schleswig-Holstein | 84,940 | 0.77× |
| Mecklenburg-Vorpommern | 80,953 | 1.38× |
| Berlin | 74,426 | 0.54× |
| Saarland | 38,284 | 1.02× |
| Hamburg | 34,693 | 0.5× |
| Bremen | 17,635 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lawn mower | 25.63× | Home & Garden |
| Ornamental plant | 7× | Home & Garden |
| Houseplant | 6.28× | Home & Garden |
| Semi-detached | 9.77× | Home & Garden |
| Obi (store) | 2.86× | Shopping |
| Hardware store | 4.33× | Home & Garden |
| Husqvarna | 10.35× | Home & Garden |
| Makita | 7.74× | Home & Garden |
| Garden furniture | 4.69× | Home & Garden |
| Solar power | 3.9× | Home & Garden |
| Onet.pl | 6.89× | News |
| Forestry | 5.35× | Home & Garden |
| toom Baumarkt | 4.5× | Shopping |
| Fertilizer | 6.94× | Home & Garden |
| Hygiene | 3.26× | Beauty & Wellness |
| Stihl | 7.45× | Home & Garden |
| Bathtub | 6.52× | Beauty & Wellness |
| Tagesschau | 1.79× | Movies & TV |
| Efficient energy use | 3.02× | Technology & Electronics |
| Bauhaus | 2.08× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.27 |
| Convenience Orientation | PREMIUM | 1.65 |
| Urban Lifestyle | OPEN | 1.44 |
| Sports Activity | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Germany | 8.1% |
| United Kingdom | 6.4% |
See Garden tool audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Garden tool have in Germany?
Garden tool has an estimated audience of 3,062,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garden tool fans?
41.1% of Garden tool fans are female, 58.9% are male, with an average age of 46.1 years.
Which brands do Garden tool fans like most?
Garden tool fans show strongest brand affinity for Lawn mower (25.63×), Ornamental plant (7×), and Houseplant (6.28×) over the country average.
Where do Garden tool fans live in Germany?
Garden tool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 596,629), Bayern (reach 350,464), and Baden-Württemberg (reach 341,006). These three regions account for the largest share of the active audience.
What other brands do Garden tool fans also like?
Beyond Garden tool itself, the audience over-indexes on Ornamental plant (7×), Houseplant (6.28×), Semi-detached (9.77×), and Obi (store) (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garden tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.