Rascasse Audience Intelligence

Garden tool Audience in Germany

A data profile of the people who buy, follow and care about Garden tool in Germany — modelled from more than twelve digital signal sources. Garden tool has an estimated audience of 3,062,958 people in Germany.

#1270among Topic in Germany#171in Home & Garden

The average Garden tool fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lawn mower, Ornamental plant, Houseplant, with strongest over-indexing on Lawn mower (31.19× the country average).

Demographically, the Garden tool audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Garden tool fan in Germany is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden tool profile in Germany.

Audience size
3.1M
in Germany
Gender
41.1%♀
58.9% male
Age
46.1
average years
Country rank
#2062
Topic in Germany
Fig. 01

Search interest · 12-month trend

+719%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden tool fans

41.1% are female, 58.9% are male, average age 46.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Garden tool audience in Germany
MetricValue
Female41.1%
Male58.9%
Average age46.1
Estimated audience size3,062,958
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Garden tool audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3920%
40-4928%
50+34%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Garden tool audience comes from Germany.

Worldwide audience distribution share by country for Garden tool
CountryShare
United States20.9%
Germany8.1%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden tool audience in Germany is strongest.

Fig. 05

Top regions by affinity

Garden tool fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.50×
02Sachsen~200K1.32×
03Mecklenburg-Vorpommern~70K1.20×
04Hessen~300K1.16×
05Sachsen-Anhalt~90K1.13×
06Rheinland-Pfalz~200K1.12×
07Saarland~40K1.06×
08Brandenburg~100K1.04×
09Bremen~30K1.04×
10Berlin~100K0.96×
11Niedersachsen~300K0.92×
12Nordrhein-Westfalen~600K0.87×
13Schleswig-Holstein~90K0.86×
14Baden-Württemberg~300K0.83×
15Hamburg~60K0.82×
16Bayern~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Garden tool, Germany
0.75×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden tool audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden31.19×
02HusqvarnaHome & Garden12.43×
03FertilizerHome & Garden9.15×
04ChainsawHome & Garden8.63×
05MakitaHome & Garden8.46×
06StihlHome & Garden8.00×
07Semi-detachedHome & Garden7.29×
08Buy one, get one freeShopping7.27×
09HouseplantHome & Garden6.62×
10Ornamental plantHome & Garden6.07×
11ForestryHome & Garden5.67×
12Residential areaHome & Garden5.30×
13Garden furnitureHome & Garden5.03×
14toom BaumarktShopping4.63×
15Efficient energy useTechnology & Electronics3.99×
16Hardware storeHome & Garden3.96×
17Solar powerHome & Garden3.86×
18PhotovoltaicsHome & Garden3.58×
19Solar energyHome & Garden3.00×
20Obi (store)Shopping2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden tool audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.09×
DIY MentalityTHRILL1.92×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden tool audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
CreativityOPEN0.76×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden tool have in Germany?

Garden tool has an estimated audience of 3,062,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Garden tool fans?

41.1% of Garden tool fans are female, 58.9% are male, with an average age of 46.1 years.

03

Which brands do Garden tool fans like most?

Garden tool fans show strongest brand affinity for Lawn mower (31.19×), Ornamental plant (6.07×), and Houseplant (6.62×) over the country average.

04

Where do Garden tool fans live in Germany?

Garden tool fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Garden tool fans also like?

Beyond Garden tool itself, the audience over-indexes on Ornamental plant (6.07×), Houseplant (6.62×), Husqvarna (12.43×), and Fertilizer (9.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Garden tool audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Garden tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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