Lawn Audience in Germany
Lawn has an estimated audience of 6,170,793 people in Germany. 41.3% are female, 58.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gil Ofarim, 3D printing, Progressive rock, Urban Outfitters, Handmade Gifts.
The average Lawn fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gil Ofarim, 3D printing, Progressive rock, with strongest over-indexing on Gil Ofarim (3.83× the country average). Demographically, the Lawn audience skews more male with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lawn fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 42.6 |
| Estimated audience size | 6,170,793 |
Audience persona
The typical Lawn fan in Germany is more male, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,415,806 | 1.05× |
| Bayern | 1,015,796 | 1.02× |
| Hessen | 819,215 | 1.74× |
| Baden-Württemberg | 813,826 | 0.97× |
| Niedersachsen | 538,811 | 0.9× |
| Berlin | 461,316 | 1.67× |
| Rheinland-Pfalz | 295,425 | 0.96× |
| Sachsen | 252,211 | 0.83× |
| Schleswig-Holstein | 195,733 | 0.88× |
| Brandenburg | 178,200 | 0.93× |
| Hamburg | 171,210 | 1.23× |
| Sachsen-Anhalt | 116,524 | 0.73× |
| Thüringen | 95,984 | 0.61× |
| Mecklenburg-Vorpommern | 81,987 | 0.7× |
| Saarland | 56,033 | 0.74× |
| Bremen | 54,988 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.83× | Music & Radio |
| 3D printing | 5.16× | Technology & Electronics |
| Progressive rock | 1.85× | Music & Radio |
| Urban Outfitters | 1.51× | Shopping |
| Handmade Gifts | 1.56× | Kids & Family |
| Socialist Federal Republic of Yugoslavia | 3.01× | Politics & Society |
| Assisi | 3.76× | Travel & Leisure |
| Sixx | 1.92× | Movies & TV |
| Stucco | 1.5× | Home & Garden |
| Building insulation | 2.41× | Home & Garden |
| MK | 1.59× | Music & Radio |
| Vijesti.ba | 2.31× | News |
| Janitor | 3.16× | Home & Garden |
| Staycation | 1.78× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.18× | Music & Radio |
| San Gil | 1.9× | Travel & Leisure |
| vienna.info | 3.3× | Travel & Leisure |
| Jaguar F-Pace | 2.55× | Cars & Mobility |
| Emil Nolde | 2.08× | Arts & Culture |
| Cloppenburg | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.12 |
| Convenience Orientation | PREMIUM | 1.52 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
See Lawn audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lawn have in Germany?
Lawn has an estimated audience of 6,170,793 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lawn fans?
41.3% of Lawn fans are female, 58.7% are male, with an average age of 42.6 years.
Which brands do Lawn fans like most?
Lawn fans show strongest brand affinity for Gil Ofarim (3.83×), 3D printing (5.16×), and Progressive rock (1.85×) over the country average.
Where do Lawn fans live in Germany?
Lawn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,415,806), Bayern (reach 1,015,796), and Hessen (reach 819,215). These three regions account for the largest share of the active audience.
What other brands do Lawn fans also like?
Beyond Lawn itself, the audience over-indexes on 3D printing (5.16×), Progressive rock (1.85×), Urban Outfitters (1.51×), and Handmade Gifts (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.