Biodegradable waste Audience in Germany
Biodegradable waste has an estimated audience of 323,749 people in Germany. 56.7% are female, 43.3% are male, average age 43.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Sewage, Wastewater, Waste management, Sewage treatment, Raw material.
The average Biodegradable waste fan in Germany is 43.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Sewage, Wastewater, Waste management, with strongest over-indexing on Sewage (82.99× the country average). Demographically, the Biodegradable waste audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Biodegradable waste fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.9 |
| Estimated audience size | 323,749 |
Audience persona
The typical Biodegradable waste fan in Germany is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Sewage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 58,070 | 1.31× |
| Nordrhein-Westfalen | 57,085 | 0.81× |
| Bayern | 43,839 | 0.84× |
| Niedersachsen | 33,699 | 1.07× |
| Sachsen | 19,734 | 1.24× |
| Hessen | 18,192 | 0.74× |
| Rheinland-Pfalz | 16,173 | 1× |
| Thüringen | 13,541 | 1.64× |
| Sachsen-Anhalt | 12,463 | 1.49× |
| Brandenburg | 11,287 | 1.12× |
| Schleswig-Holstein | 9,302 | 0.8× |
| Berlin | 9,247 | 0.64× |
| Mecklenburg-Vorpommern | 6,320 | 1.02× |
| Hamburg | 4,557 | 0.62× |
| Saarland | 4,253 | 1.07× |
| Bremen | 1,614 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewage | 82.99× | Home & Garden |
| Wastewater | 77.74× | Home & Garden |
| Waste management | 50× | Home & Garden |
| Sewage treatment | 71.04× | Home & Garden |
| Raw material | 53× | Business & Career |
| Boss Hoss Cycles | 94.35× | Cars & Mobility |
| Lawn | 17.13× | Home & Garden |
| Irrigation | 53.09× | Home & Garden |
| Anti-theft system | 52.8× | Cars & Mobility |
| Battery pack | 91.56× | Technology & Electronics |
| Earthworks (engineering) | 62× | Business & Career |
| Ionity | 21.18× | Cars & Mobility |
| Lithium-ion battery | 57.92× | Technology & Electronics |
| Intermodal container | 32.97× | Cars & Mobility |
| Battery charger | 23.84× | Home & Garden |
| Rechargeable battery | 27.22× | Home & Garden |
| Security alarm | 21.86× | Home & Garden |
| OneDrive | 11.35× | Technology & Electronics |
| Waste sorting | 35.25× | Home & Garden |
| Septic tank | 55.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.12 |
| Indulgence | JOY | 1.4 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Pet Ownership | JOY | 1.32 |
| Early Adopter Mentality | POWER | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| France | 10.7% |
| United Kingdom | 9.6% |
See Biodegradable waste audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Biodegradable waste have in Germany?
Biodegradable waste has an estimated audience of 323,749 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Biodegradable waste fans?
56.7% of Biodegradable waste fans are female, 43.3% are male, with an average age of 43.9 years.
Which brands do Biodegradable waste fans like most?
Biodegradable waste fans show strongest brand affinity for Sewage (82.99×), Wastewater (77.74×), and Waste management (50×) over the country average.
Where do Biodegradable waste fans live in Germany?
Biodegradable waste fans in Germany are most concentrated in Baden-Württemberg (reach 58,070), Nordrhein-Westfalen (reach 57,085), and Bayern (reach 43,839). These three regions account for the largest share of the active audience.
What other brands do Biodegradable waste fans also like?
Beyond Biodegradable waste itself, the audience over-indexes on Wastewater (77.74×), Waste management (50×), Sewage treatment (71.04×), and Raw material (53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biodegradable waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.