Rascasse Audience Intelligence

Biodegradable waste Audience in United States

A data profile of the people who buy, follow and care about Biodegradable waste in United States — modelled from more than twelve digital signal sources. Biodegradable waste has an estimated audience of 1,112,636 people in United States.

#8313among Topic in United States#1072in Home & Garden

The average Biodegradable waste fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Polytechnic University of the Philippines, Skin-tight garment, Human factors and ergonomics, with strongest over-indexing on Polytechnic University of the Philippines (259.59× the country average).

Demographically, the Biodegradable waste audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biodegradable waste fan in United States is more female, around 45.1 years old, with strong Sustainability tendencies and a notable affinity for Polytechnic University of the Philippines.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biodegradable waste profile in United States.

Audience size
1.1M
in United States
Gender
69.6%♀
30.4% male
Age
45.1
average years
Country rank
#22019
Topic in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biodegradable waste fans

69.6% are female, 30.4% are male, average age 45.1.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Biodegradable waste audience in United States
MetricValue
Female69.6%
Male30.4%
Average age45.1
Estimated audience size1,112,636
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Biodegradable waste audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4923%
50+34%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Biodegradable waste audience comes from United States.

Worldwide audience distribution share by country for Biodegradable waste
CountryShare
United States17.2%
France10.7%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biodegradable waste audience in United States is strongest.

Fig. 05

Top regions by affinity

Biodegradable waste fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K1.24×
02Delaware~4K1.24×
03Rhode Island~4K1.18×
04West Virginia~6K1.16×
05Washington, District of Columbia~4K1.15×
06Nebraska~6K1.14×
07New Hampshire~5K1.13×
08Hawaii~5K1.12×
09Idaho~6K1.10×
10Mississippi~10K1.09×
11New Mexico~6K1.09×
12Kentucky~10K1.07×
13Maine~4K1.06×
14Arkansas~10K1.05×
15Alaska~2K1.02×
16Oklahoma~10K1.01×
17Iowa~9K1.01×
18Kansas~9K1.01×
19Louisiana~10K1.00×
20Connecticut~10K1.00×
21South Dakota~3K1.00×
22North Dakota~2K1.00×
23Vermont~2K1.00×
24Oregon~10K0.99×
25Nevada~10K0.99×
26Utah~10K0.98×
27Alabama~20K0.97×
28Wisconsin~20K0.95×
29South Carolina~20K0.95×
30Missouri~20K0.94×
31Minnesota~10K0.94×
32Indiana~20K0.92×
33Georgia~30K0.91×
34Tennessee~20K0.91×
35Maryland~20K0.91×
36Colorado~20K0.91×
37Arizona~20K0.90×
38Washington~20K0.89×
39Massachusetts~20K0.89×
40Michigan~30K0.88×
41New Jersey~20K0.88×
42Virginia~20K0.88×
43Ohio~30K0.87×
44North Carolina~30K0.87×
45Pennsylvania~30K0.85×
46Illinois~30K0.84×
47Texas~80K0.81×
48New York~50K0.80×
49Florida~60K0.77×
50California~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Biodegradable waste, United States
0.69×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biodegradable waste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biodegradable waste audience
#·InterestCategoryAffinity×
01Polytechnic University of the PhilippinesBusiness & Career259.59×
02Skin-tight garmentFashion & Accessoires20.17×
03Human factors and ergonomicsHealth16.11×
04Eileen FisherFashion & Accessoires16.06×
05MarimekkoHome & Garden15.28×
06TuckernuckShopping10.20×
07UmbrellaFashion & Accessoires9.87×
08EverlaneFashion & Accessoires5.58×
09Business modelBusiness & Career4.68×
10WasteHome & Garden3.99×
11Dog harnessPets & Animals3.26×
12Dog collarPets & Animals2.88×
13The Gilded AgeMovies & TV2.80×
14Men's clothingFashion & Accessoires2.63×
15Staples (Canada)Business & Career2.57×
16Mitch McConnellPolitics & Society2.30×
17DayBusiness & Career2.22×
18Nordstrom rackFashion & Accessoires2.08×
19ChristmasKids & Family1.80×
20WaterFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biodegradable waste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biodegradable waste audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.82×
Design AffinityPREMIUM1.98×
CreativityOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biodegradable waste audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Career OrientationPOWER1.00×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biodegradable waste have in United States?

Biodegradable waste has an estimated audience of 1,112,636 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Biodegradable waste fans?

69.6% of Biodegradable waste fans are female, 30.4% are male, with an average age of 45.1 years.

03

Which brands do Biodegradable waste fans like most?

Biodegradable waste fans show strongest brand affinity for Polytechnic University of the Philippines (259.59×), Skin-tight garment (20.17×), and Human factors and ergonomics (16.11×) over the country average.

04

Where do Biodegradable waste fans live in United States?

Biodegradable waste fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Biodegradable waste fans also like?

Beyond Biodegradable waste itself, the audience over-indexes on Skin-tight garment (20.17×), Human factors and ergonomics (16.11×), Eileen Fisher (16.06×), and Business model (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Biodegradable waste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biodegradable waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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