Rascasse Audience Intelligence

Human factors and ergonomics Audience in United States

A data profile of the people who buy, follow and care about Human factors and ergonomics in United States — modelled from more than twelve digital signal sources. Human factors and ergonomics has an estimated audience of 2,330,179 people in United States.

#5833among Topic in United States#460in Health

The average Human factors and ergonomics fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White-collar worker, Home business, Standing desk, with strongest over-indexing on White-collar worker (52.8× the country average).

Demographically, the Human factors and ergonomics audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human factors and ergonomics fan in United States is balanced, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for White-collar worker.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human factors and ergonomics profile in United States.

Audience size
2.3M
in United States
Gender
52.0%♀
48.0% male
Age
43.3
average years
Country rank
#12600
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human factors and ergonomics fans

52.0% are female, 48.0% are male, average age 43.3.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Human factors and ergonomics audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.3
Estimated audience size2,330,179
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Human factors and ergonomics audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Human factors and ergonomics audience comes from United States.

Worldwide audience distribution share by country for Human factors and ergonomics
CountryShare
United States22.4%
United Kingdom6.2%
Taiwan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human factors and ergonomics audience in United States is strongest.

Fig. 05

Top regions by affinity

Human factors and ergonomics fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~8K1.11×
02Vermont~5K1.10×
03South Dakota~6K1.08×
04Washington, District of Columbia~7K1.07×
05Alaska~5K1.07×
06New Mexico~10K1.06×
07Kansas~20K1.04×
08Mississippi~20K1.03×
09New Hampshire~9K1.03×
10North Dakota~5K1.03×
11Nebraska~10K1.02×
12West Virginia~10K1.02×
13Maine~9K1.02×
14Iowa~20K1.01×
15Idaho~10K1.01×
16Hawaii~10K1.01×
17Montana~7K1.01×
18Minnesota~30K1.00×
19Utah~20K1.00×
20Louisiana~30K0.99×
21Oklahoma~30K0.99×
22Connecticut~20K0.99×
23Arkansas~20K0.99×
24Delaware~6K0.99×
25Alabama~30K0.98×
26Oregon~30K0.98×
27Maryland~40K0.97×
28South Carolina~30K0.97×
29Kentucky~30K0.97×
30Nevada~20K0.97×
31Indiana~40K0.96×
32Missouri~40K0.96×
33Wisconsin~30K0.96×
34Arizona~50K0.95×
35Tennessee~40K0.95×
36Colorado~30K0.95×
37Washington~40K0.94×
38Massachusetts~40K0.94×
39Ohio~70K0.93×
40Michigan~60K0.93×
41New Jersey~60K0.93×
42Virginia~50K0.93×
43Pennsylvania~70K0.92×
44Georgia~70K0.92×
45North Carolina~60K0.92×
46Illinois~70K0.91×
47Florida~100K0.87×
48New York~100K0.86×
49California~200K0.85×
50Texas~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Human factors and ergonomics, United States
0.83×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human factors and ergonomics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human factors and ergonomics audience
#·InterestCategoryAffinity×
01White-collar workerBusiness & Career52.80×
02Standing deskHome & Garden28.17×
03Computer deskHome & Garden27.95×
04Office chairHome & Garden21.39×
05Home businessBusiness & Career12.17×
06Home OfficeBusiness & Career10.40×
07OfficeMaxBusiness & Career9.32×
08Office suppliesBusiness & Career7.91×
09MetroPCSTechnology & Electronics7.63×
10StationeryTechnology & Electronics7.17×
11Office DepotShopping6.34×
12TelecommutingBusiness & Career5.97×
13ChairHome & Garden4.19×
14Action figureKids & Family3.88×
15KitchenwareHome & Garden3.15×
16Staples Inc.Business & Career3.02×
17Google MapsInternet & Social Media2.69×
18T-MobileTechnology & Electronics2.31×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human factors and ergonomics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human factors and ergonomics audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.22×
DIY MentalityTHRILL2.08×
Luxury OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human factors and ergonomics audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.09×
Community OrientationOPEN1.14×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human factors and ergonomics have in United States?

Human factors and ergonomics has an estimated audience of 2,330,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Human factors and ergonomics fans?

52.0% of Human factors and ergonomics fans are female, 48.0% are male, with an average age of 43.3 years.

03

Which brands do Human factors and ergonomics fans like most?

Human factors and ergonomics fans show strongest brand affinity for White-collar worker (52.8×), Home business (12.17×), and Standing desk (28.17×) over the country average.

04

Where do Human factors and ergonomics fans live in United States?

Human factors and ergonomics fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Human factors and ergonomics fans also like?

Beyond Human factors and ergonomics itself, the audience over-indexes on Home business (12.17×), Standing desk (28.17×), Office chair (21.39×), and Office Depot (6.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Human factors and ergonomics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Human factors and ergonomics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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