Human factors and ergonomics Audience in United States

Human factors and ergonomics logo

Human factors and ergonomics has an estimated audience of 2,330,179 people in United States. 52.0% are female, 48.0% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: White-collar worker, Home business, Standing desk, Office chair, Office Depot.

The average Human factors and ergonomics fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include White-collar worker, Home business, Standing desk, with strongest over-indexing on White-collar worker (52.8× the country average). Demographically, the Human factors and ergonomics audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Human factors and ergonomics fans

Demographic split for Human factors and ergonomics audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.3
Estimated audience size2,330,179

Audience persona

The typical Human factors and ergonomics fan in United States is balanced, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for White-collar worker.

Top regions in United States

Top regions ranked by reach for Human factors and ergonomics in United States
RegionReachAffinity
California179,8700.7×
Texas80,3460.4×
New York64,7880.5×
Florida55,2910.35×
Michigan36,7190.6×
Minnesota34,4461.03×
Maryland33,4580.84×
Illinois32,8460.42×
Georgia30,6130.43×
Pennsylvania29,1830.37×
North Carolina28,8060.41×
Indiana28,7660.68×
Virginia28,0230.49×
Tennessee27,4500.59×
South Carolina27,2530.78×
Kansas26,5461.45×
Alabama26,4120.81×
Louisiana25,7950.86×
Missouri25,7160.68×
Oklahoma25,2050.97×
Ohio24,5910.34×
Wisconsin24,3490.69×
Arizona23,4490.49×
Kentucky22,3250.76×
New Jersey22,2520.38×
Massachusetts21,5320.47×
Washington21,0190.45×
Iowa21,0011.09×
Colorado20,9600.57×
Utah20,6840.99×
Mississippi20,3081.06×
Connecticut19,2950.83×
New Mexico19,2231.65×
Rhode Island19,0562.57×
Oregon18,9160.71×
Arkansas18,0410.94×
Maine17,1402.05×
West Virginia16,7651.55×
Idaho15,4821.32×
Nevada15,3290.68×
Nebraska13,5271.16×
Vermont13,1203.21×
South Dakota12,3392.29×
Washington, District of Columbia12,3211.76×
New Hampshire11,8401.29×
Montana10,4181.61×
Hawaii8,4510.84×
North Dakota8,0091.67×
Wyoming7,7502.24×
Alaska7,1701.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human factors and ergonomics audience
BrandAffinityCategory
White-collar worker52.8×Business & Career
Home business12.17×Business & Career
Standing desk28.17×Home & Garden
Office chair21.39×Home & Garden
Office Depot6.34×Shopping
Chair4.19×Home & Garden
Computer desk27.95×Home & Garden
Stationery7.17×Technology & Electronics
Home Office10.4×Business & Career
Online shopping1.75×Shopping
Google Maps2.69×Internet & Social Media
OfficeMax9.32×Business & Career
MetroPCS7.63×Technology & Electronics
Office supplies7.91×Business & Career
Yahoo!奇摩名人娛樂2.68×Internet & Social Media
T-Mobile2.31×Technology & Electronics
Business1.53×Business & Career
Telecommuting5.97×Business & Career
Staples Inc.3.02×Business & Career
Action figure3.88×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human factors and ergonomics audience
TraitClusterScore
Design AffinityPREMIUM1.57
Convenience OrientationPREMIUM1.54
Early Adopter MentalityPOWER1.5
Luxury OrientationPREMIUM1.46
Quality AwarenessPREMIUM1.42
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Human factors and ergonomics
CountryShare
United States22.4%
United Kingdom6.2%
Taiwan5.1%

See Human factors and ergonomics audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Human factors and ergonomics have in United States?

Human factors and ergonomics has an estimated audience of 2,330,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Human factors and ergonomics fans?

52.0% of Human factors and ergonomics fans are female, 48.0% are male, with an average age of 43.3 years.

Which brands do Human factors and ergonomics fans like most?

Human factors and ergonomics fans show strongest brand affinity for White-collar worker (52.8×), Home business (12.17×), and Standing desk (28.17×) over the country average.

Where do Human factors and ergonomics fans live in United States?

Human factors and ergonomics fans in United States are most concentrated in California (reach 179,870), Texas (reach 80,346), and New York (reach 64,788). These three regions account for the largest share of the active audience.

What other brands do Human factors and ergonomics fans also like?

Beyond Human factors and ergonomics itself, the audience over-indexes on Home business (12.17×), Standing desk (28.17×), Office chair (21.39×), and Office Depot (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human factors and ergonomics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.