Computer desk Audience in United States

Computer desk logo

Computer desk has an estimated audience of 763,015 people in United States. 47.0% are female, 53.0% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: Standing desk, Small office/home office, Computer-assisted translation, Herman Miller (manufacturer), Real Steel.

The average Computer desk fan in United States is 40.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Standing desk, Small office/home office, Computer-assisted translation, with strongest over-indexing on Standing desk (35.51× the country average). Demographically, the Computer desk audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Computer desk fans

Demographic split for Computer desk audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.0
Estimated audience size763,015

Audience persona

The typical Computer desk fan in United States is balanced, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Standing desk.

Top regions in United States

Top regions ranked by reach for Computer desk in United States
RegionReachAffinity
Texas73,8191.13×
California71,9500.86×
Florida56,2051.09×
New York45,1191.06×
Georgia28,3571.21×
Ohio28,0611.19×
Pennsylvania28,0121.09×
Illinois26,6411.05×
North Carolina24,6531.07×
Michigan22,7481.14×
New Jersey20,0241.03×
Tennessee19,2891.26×
Virginia18,5751×
Indiana16,5991.19×
Alabama15,1101.42×
Arizona14,9040.96×
South Carolina13,3771.17×
Missouri13,3241.08×
Louisiana13,1811.34×
Washington13,1390.86×
Massachusetts12,1050.81×
Kentucky11,9891.25×
Wisconsin11,3900.99×
Maryland11,3230.86×
Oklahoma9,8981.17×
Minnesota9,4460.86×
Colorado8,9690.75×
Mississippi8,1791.3×
Connecticut7,5770.99×
Arkansas7,4611.19×
Oregon6,6570.76×
Nevada6,5400.89×
Iowa6,3441.01×
Kansas6,0361×
Utah5,5950.82×
West Virginia4,5761.29×
New Mexico3,5950.94×
Nebraska3,5360.92×
Idaho3,4740.91×
New Hampshire2,9210.97×
Hawaii2,6430.81×
Maine2,4780.91×
Rhode Island2,2350.92×
South Dakota1,9101.08×
Montana1,8300.86×
Delaware1,8210.87×
North Dakota1,6131.03×
Washington, District of Columbia1,2530.55×
Alaska1,1550.71×
Vermont8680.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer desk audience
BrandAffinityCategory
Standing desk35.51×Home & Garden
Small office/home office12.65×Business & Career
Computer-assisted translation100.76×Technology & Electronics
Herman Miller (manufacturer)22.44×Home & Garden
Real Steel23.55×Movies & TV
Office chair18.35×Home & Garden
Rocking chair14.35×Home & Garden
Canton Fair30.54×Business & Career
Couch4.49×Home & Garden
The Living Room (TV series)29.95×Movies & TV
Socket wrench20.1×Home & Garden
Snap!10.45×Music & Radio
Ready-to-assemble furniture8.43×Home & Garden
Mor Furniture24.83×Shopping
Domus Academy66.6×Business & Career
Office Space9.86×Movies & TV
Folding chair16.07×Home & Garden
MetroPCS6.42×Technology & Electronics
Office6.23×Business & Career
Electric Love Festival147.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer desk audience
TraitClusterScore
Design AffinityPREMIUM1.76
Quality AwarenessPREMIUM1.44
Price SensitivityPREMIUM1.43
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.27
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Computer desk
CountryShare
United States18.5%
South Korea7.4%
United Kingdom6.6%

See Computer desk audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Computer desk have in United States?

Computer desk has an estimated audience of 763,015 people in United States, concentrated in Texas and California.

What is the gender split and age of Computer desk fans?

47.0% of Computer desk fans are female, 53.0% are male, with an average age of 40.0 years.

Which brands do Computer desk fans like most?

Computer desk fans show strongest brand affinity for Standing desk (35.51×), Small office/home office (12.65×), and Computer-assisted translation (100.76×) over the country average.

Where do Computer desk fans live in United States?

Computer desk fans in United States are most concentrated in Texas (reach 73,819), California (reach 71,950), and Florida (reach 56,205). These three regions account for the largest share of the active audience.

What other brands do Computer desk fans also like?

Beyond Computer desk itself, the audience over-indexes on Small office/home office (12.65×), Computer-assisted translation (100.76×), Herman Miller (manufacturer) (22.44×), and Real Steel (23.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer desk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.