Folding chair Audience in United States

Folding chair logo

Folding chair has an estimated audience of 1,231,481 people in United States. 58.7% are female, 41.3% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Escape the room, Microblogging, Gazebo.

The average Folding chair fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Escape the room, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Folding chair audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Folding chair fans

Demographic split for Folding chair audience in United States
MetricValue
Female58.7%
Male41.3%
Average age46.5
Estimated audience size1,231,481

Audience persona

The typical Folding chair fan in United States is more female, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Folding chair in United States
RegionReachAffinity
California168,0831.24×
Texas151,8901.43×
Florida88,6471.06×
New York84,5151.23×
Illinois56,8781.39×
Pennsylvania48,4691.17×
Georgia48,3831.28×
Ohio43,9471.16×
North Carolina43,3501.17×
New Jersey41,5141.33×
Michigan39,9811.24×
Virginia31,5451.05×
Tennessee26,8131.09×
Arizona26,1461.04×
Indiana25,4371.13×
Maryland24,7311.17×
Massachusetts24,6171.01×
Washington22,2480.9×
Alabama21,8101.27×
South Carolina21,4001.16×
Louisiana21,2911.34×
Missouri19,4660.98×
Wisconsin19,1961.04×
Minnesota16,6040.94×
Colorado16,2610.84×
Kentucky15,2490.99×
Connecticut14,6901.19×
Oklahoma13,3090.97×
Mississippi12,4331.23×
Nevada11,6700.98×
Oregon10,8370.77×
Kansas9,3470.96×
Arkansas9,2280.91×
Iowa8,8730.87×
Utah8,6530.78×
New Mexico6,2601.01×
Nebraska5,8410.95×
Idaho5,0680.82×
Hawaii4,6660.88×
West Virginia4,5040.79×
Rhode Island4,2371.08×
New Hampshire4,2100.87×
Delaware3,8081.12×
Maine3,4810.79×
Washington, District of Columbia2,8510.77×
Montana2,0570.6×
South Dakota1,9530.69×
North Dakota1,7660.7×
Vermont1,4340.66×
Alaska1,2340.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folding chair audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Escape the room34.2×Games
Microblogging12.67×Technology & Electronics
Gazebo28.75×Home & Garden
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Bath and Bodyworks7×Shopping
Bar stool18.45×Home & Garden
Capital One3.42×Business & Career
Google Maps3.28×Internet & Social Media
Daiso15.2×Fashion & Accessoires
Chandelier13.66×Home & Garden
Computer desk28.26×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
MSN2.75×News
Pergola6.38×Home & Garden
Indeed.com2.71×Business & Career
Cabinetry3.67×Home & Garden
CarGurus3.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folding chair audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
PatriotismCONSERVATISM1.52
Price SensitivityPREMIUM1.37
DIY MentalityTHRILL1.22
IndulgenceJOY1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Folding chair
CountryShare
United States24.7%
Japan10.9%
United Kingdom4.5%

See Folding chair audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Folding chair have in United States?

Folding chair has an estimated audience of 1,231,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Folding chair fans?

58.7% of Folding chair fans are female, 41.3% are male, with an average age of 46.5 years.

Which brands do Folding chair fans like most?

Folding chair fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Escape the room (34.2×) over the country average.

Where do Folding chair fans live in United States?

Folding chair fans in United States are most concentrated in California (reach 168,083), Texas (reach 151,890), and Florida (reach 88,647). These three regions account for the largest share of the active audience.

What other brands do Folding chair fans also like?

Beyond Folding chair itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Escape the room (34.2×), Microblogging (12.67×), and Gazebo (28.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folding chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.