Rascasse Audience Intelligence

Folding chair Audience in United States

A data profile of the people who buy, follow and care about Folding chair in United States — modelled from more than twelve digital signal sources. Folding chair has an estimated audience of 1,231,481 people in United States.

#7978among Topic in United States#1028in Home & Garden

The average Folding chair fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath and Bodyworks, Mortgage loans, Daiso, with strongest over-indexing on Bath and Bodyworks (7.3× the country average).

Demographically, the Folding chair audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Folding chair fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Bath and Bodyworks.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folding chair profile in United States.

Audience size
1.2M
in United States
Gender
58.7%♀
41.3% male
Age
46.5
average years
Country rank
#20482
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folding chair fans

58.7% are female, 41.3% are male, average age 46.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Folding chair audience in United States
MetricValue
Female58.7%
Male41.3%
Average age46.5
Estimated audience size1,231,481
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Folding chair audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4924%
50+38%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Folding chair audience comes from United States.

Worldwide audience distribution share by country for Folding chair
CountryShare
United States24.7%
Japan10.9%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folding chair audience in United States is strongest.

Fig. 05

Top regions by affinity

Folding chair fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.36×
02Louisiana~20K1.36×
03Illinois~50K1.29×
04Alabama~20K1.25×
05Georgia~50K1.23×
06New Jersey~40K1.23×
07Mississippi~10K1.23×
08California~200K1.19×
09Michigan~40K1.18×
10Maryland~20K1.16×
11Connecticut~10K1.16×
12New York~80K1.14×
13Pennsylvania~50K1.14×
14Delaware~4K1.14×
15South Carolina~20K1.13×
16Rhode Island~4K1.13×
17Ohio~40K1.12×
18North Carolina~40K1.11×
19Tennessee~30K1.07×
20New Mexico~7K1.07×
21Indiana~20K1.06×
22Florida~90K1.05×
23Arizona~30K1.04×
24Virginia~30K1.03×
25Massachusetts~20K1.02×
26Wisconsin~20K1.00×
27Kansas~10K0.98×
28Nebraska~6K0.98×
29Kentucky~10K0.97×
30Oklahoma~10K0.97×
31Missouri~20K0.96×
32Minnesota~20K0.96×
33Arkansas~10K0.96×
34Nevada~10K0.95×
35Hawaii~5K0.94×
36Iowa~9K0.90×
37New Hampshire~4K0.90×
38Washington~20K0.87×
39Idaho~5K0.85×
40West Virginia~5K0.85×
41Maine~4K0.85×
42South Dakota~2K0.84×
43Washington, District of Columbia~3K0.83×
44Colorado~20K0.82×
45Oregon~10K0.80×
46Utah~9K0.80×
47North Dakota~2K0.80×
48Vermont~2K0.77×
49Montana~2K0.71×
50Alaska~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Folding chair, United States
0.67×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folding chair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folding chair audience
#·InterestCategoryAffinity×
01DaisoFashion & Accessoires13.38×
02Escape the roomGames11.39×
03Bath and BodyworksShopping7.30×
04PergolaHome & Garden6.41×
05Rooms To GoHome & Garden5.79×
06Solar energyHome & Garden3.67×
07FedExBusiness & Career3.63×
08Sustainable energyHome & Garden3.63×
09CabinetryHome & Garden3.57×
10Renewable energyBusiness & Career3.52×
11Discount storesShopping3.35×
12Mortgage loansBusiness & Career3.30×
13Hardware storeHome & Garden3.15×
14Vehicle insuranceCars & Mobility2.99×
15Pizza HutFood & Beverages2.42×
16Shopping mallsShopping2.41×
17SubwayFood & Beverages2.30×
18McDonald'sFood & Beverages2.15×
19PinterestInternet & Social Media1.98×
20FurnitureHome & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folding chair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folding chair audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Convenience OrientationPREMIUM2.13×
Quality AwarenessPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folding chair audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folding chair have in United States?

Folding chair has an estimated audience of 1,231,481 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Folding chair fans?

58.7% of Folding chair fans are female, 41.3% are male, with an average age of 46.5 years.

03

Which brands do Folding chair fans like most?

Folding chair fans show strongest brand affinity for Bath and Bodyworks (7.3×), Mortgage loans (3.3×), and Daiso (13.38×) over the country average.

04

Where do Folding chair fans live in United States?

Folding chair fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Folding chair fans also like?

Beyond Folding chair itself, the audience over-indexes on Mortgage loans (3.3×), Daiso (13.38×), FedEx (3.63×), and Pergola (6.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Folding chair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Folding chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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