Daiso Audience in United States

Daiso logo

Daiso has an estimated audience of 2,784,477 people in United States. 79.9% are female, 20.1% are male, average age 29.6. Top regions: California, Texas, Washington. Top brand affinities: Tokyo University of the Arts, Maat, Overseas Chinese University, Tohoku University, Hong Kong Polytechnic University.

The average Daiso fan in United States is 29.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Tokyo University of the Arts, Maat, Overseas Chinese University, with strongest over-indexing on Tokyo University of the Arts (307.1× the country average). Demographically, the Daiso audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Daiso fans

Demographic split for Daiso audience in United States
MetricValue
Female79.9%
Male20.1%
Average age29.6
Estimated audience size2,784,477

Audience persona

The typical Daiso fan in United States is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tokyo University of the Arts.

Top regions in United States

Top regions ranked by reach for Daiso in United States
RegionReachAffinity
California1,580,5185.16×
Texas1,016,9094.25×
Washington252,1624.51×
Arizona172,8273.04×
New York156,6511.01×
Illinois154,7151.67×
Oregon135,4174.24×
Florida105,8630.56×
Hawaii89,8697.51×
Nevada88,7193.29×
Colorado61,8941.41×
New Jersey46,6200.66×
Missouri38,4760.86×
New Mexico34,6102.48×
Georgia30,7430.36×
Oklahoma27,3010.88×
Virginia23,3840.34×
Pennsylvania22,6770.24×
North Carolina21,1790.25×
Utah19,3680.78×
Ohio16,8310.2×
Maryland16,8000.35×
Massachusetts15,7670.29×
Minnesota15,4620.39×
Michigan14,9990.21×
Tennessee14,3240.26×
Wisconsin13,0560.31×
Indiana11,0790.22×
Kansas10,6710.49×
Louisiana9,6120.27×
Arkansas8,8090.38×
Connecticut8,1800.29×
South Carolina7,7060.18×
Kentucky7,1260.2×
Alabama6,9750.18×
Iowa4,4970.2×
Idaho4,1640.3×
Mississippi3,8190.17×
Washington, District of Columbia3,2350.39×
Nebraska3,0770.22×
Rhode Island1,9480.22×
Alaska1,8860.32×
New Hampshire1,7980.16×
West Virginia1,6660.13×
Delaware1,6340.21×
Montana1,4500.19×
Maine1,3390.13×
Wyoming9380.23×
South Dakota9370.15×
North Dakota8260.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daiso audience
BrandAffinityCategory
Tokyo University of the Arts307.1×Business & Career
Maat376.18×Politics & Society
Overseas Chinese University363.1×Business & Career
Tohoku University311.5×Business & Career
Hong Kong Polytechnic University181.7×Business & Career
Shinsegae155.18×Fashion & Accessoires
Daegu84.59×Travel & Leisure
Blenders Pride288.54×Food & Beverages
Pirateland Family Camping Resort183.64×
Incheon109.64×Travel & Leisure
Nagoya University186.91×Business & Career
University of Hong Kong143.22×Business & Career
RTHK146.47×Music & Radio
City University of Hong Kong179.78×Business & Career
Tokyu Hands210.06×Shopping
Boing Boing66.94×Internet & Social Media
Nanyang Technological University97.35×Business & Career
Open University of Hong Kong194.02×Business & Career
National University of Singapore69.51×Business & Career
Hair tutorials19×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daiso audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
CreativityOPEN1.51
DIY MentalityTHRILL1.44
Urban LifestyleOPEN1.43
Family OrientationCONSERVATISM1.35
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Daiso
CountryShare
Japan63.7%
United States11.0%
China5.7%

See Daiso audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Daiso have in United States?

Daiso has an estimated audience of 2,784,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Daiso fans?

79.9% of Daiso fans are female, 20.1% are male, with an average age of 29.6 years.

Which brands do Daiso fans like most?

Daiso fans show strongest brand affinity for Tokyo University of the Arts (307.1×), Maat (376.18×), and Overseas Chinese University (363.1×) over the country average.

Where do Daiso fans live in United States?

Daiso fans in United States are most concentrated in California (reach 1,580,518), Texas (reach 1,016,909), and Washington (reach 252,162). These three regions account for the largest share of the active audience.

What other brands do Daiso fans also like?

Beyond Daiso itself, the audience over-indexes on Maat (376.18×), Overseas Chinese University (363.1×), Tohoku University (311.5×), and Hong Kong Polytechnic University (181.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daiso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.