Rascasse Audience Intelligence

Boing Boing Audience in United States

A data profile of the people who buy, follow and care about Boing Boing in United States — modelled from more than twelve digital signal sources. Boing Boing has an estimated audience of 578,138 people in United States.

#1072among Website / Newspaper / Magazine in United States#342in Internet & Social Media

The average Boing Boing fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Daiso, Jennifer Love Hewitt, Michael Keaton, with strongest over-indexing on Daiso (66.94× the country average).

Demographically, the Boing Boing audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boing Boing fan in United States is more male, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Daiso.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boing Boing profile in United States.

Audience size
578K
in United States
Gender
41.5%♀
58.5% male
Age
45.7
average years
Country rank
#33562
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Boing Boing

41.5% are female, 58.5% are male, average age 45.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Boing Boing audience in United States
MetricValue
Female41.5%
Male58.5%
Average age45.7
Estimated audience size578,138
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Boing Boing audience in United States
Age bracketShare%
16-196%
20-2912%
30-3920%
40-4929%
50+32%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Boing Boing audience comes from United States.

Worldwide audience distribution share by country for Boing Boing
CountryShare
United States56.5%
United Kingdom6.5%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boing Boing audience in United States is strongest.

Fig. 05

Top regions by affinity

Boing Boing fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K3.25×
02New Hampshire~7K2.92×
03Vermont~3K2.49×
04Oregon~20K2.43×
05Massachusetts~20K1.98×
06Minnesota~10K1.58×
07Washington~20K1.41×
08Idaho~4K1.36×
09West Virginia~4K1.35×
10North Dakota~2K1.28×
11California~80K1.25×
12Washington, District of Columbia~2K1.16×
13Kansas~5K1.13×
14Illinois~20K1.12×
15Hawaii~3K1.07×
16Rhode Island~2K1.02×
17Wisconsin~9K1.01×
18Iowa~5K0.94×
19Alaska~1K0.92×
20New Mexico~3K0.90×
21Maryland~9K0.88×
22Montana~1K0.87×
23Maine~2K0.85×
24Ohio~20K0.84×
25Colorado~8K0.84×
26Nebraska~2K0.84×
27New York~30K0.82×
28Kentucky~6K0.82×
29Delaware~1K0.80×
30New Jersey~10K0.78×
31Oklahoma~5K0.78×
32Nevada~4K0.78×
33Mississippi~4K0.77×
34Pennsylvania~10K0.75×
35Georgia~10K0.74×
36North Carolina~10K0.74×
37Michigan~10K0.72×
38Virginia~10K0.72×
39Arizona~8K0.71×
40Utah~4K0.70×
41Arkansas~3K0.69×
42Alabama~5K0.64×
43Louisiana~5K0.64×
44Connecticut~4K0.63×
45Texas~30K0.62×
46South Carolina~5K0.60×
47Missouri~6K0.59×
48Tennessee~7K0.57×
49Indiana~6K0.56×
50Florida~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Boing Boing, United States
0.45×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boing Boing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boing Boing audience
#·InterestCategoryAffinity×
01DaisoFashion & Accessoires66.94×
02Michael KeatonMovies & TV33.91×
03Jennifer Love HewittMovies & TV32.11×
04Alan TudykMovies & TV31.91×
05Mikaela ShiffrinSports21.55×
06Mariska HargitayMovies & TV20.00×
07Kat DenningsMovies & TV20.00×
08Olivia MunnMovies & TV20.00×
09Patricia ArquetteMovies & TV20.00×
10Michael FassbenderMovies & TV20.00×
11Michael ShannonMovies & TV20.00×
12Anjelica HustonMovies & TV20.00×
13ZootopiaMovies & TV18.21×
14Vincent D'OnofrioMovies & TV18.13×
15Anna FarisMovies & TV15.91×
16Brittany SnowMovies & TV14.95×
17Kate MaraMovies & TV14.05×
18Amy AdamsMovies & TV13.88×
19Sustainable energyHome & Garden8.91×
20Renewable energyBusiness & Career6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boing Boing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boing Boing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.56×
IndividualismJOY2.56×
Convenience OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boing Boing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boing Boing have in United States?

Boing Boing has an estimated audience of 578,138 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boing Boing fans?

41.5% of Boing Boing fans are female, 58.5% are male, with an average age of 45.7 years.

03

Which brands do Boing Boing fans like most?

Boing Boing fans show strongest brand affinity for Daiso (66.94×), Jennifer Love Hewitt (32.11×), and Michael Keaton (33.91×) over the country average.

04

Where do Boing Boing fans live in United States?

Boing Boing fans in United States are most concentrated in California (reach ~80K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Boing Boing fans also like?

Beyond Boing Boing itself, the audience over-indexes on Jennifer Love Hewitt (32.11×), Michael Keaton (33.91×), Alan Tudyk (31.91×), and Brittany Snow (14.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Boing Boing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boing Boing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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