Boing Boing Audience in United States

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Boing Boing has an estimated audience of 582,987 people in United States. 41.5% are female, 58.5% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Mustard seed, Israel, Musée du quai Branly - Jacques Chirac, Goop, Wok.

The average Boing Boing fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mustard seed, Israel, Musée du quai Branly - Jacques Chirac, with strongest over-indexing on Mustard seed (20× the country average). Demographically, the Boing Boing audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Boing Boing fans

Demographic split for Boing Boing audience in United States
MetricValue
Female41.5%
Male58.5%
Average age45.7
Estimated audience size582,987

Audience persona

The typical Boing Boing fan in United States is more male, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mustard seed.

Top regions in United States

Top regions ranked by reach for Boing Boing in United States
RegionReachAffinity
California83,6741.31×
Texas29,8020.59×
New York24,9900.77×
Illinois22,5801.16×
Massachusetts22,0361.92×
Oregon17,9292.68×
Washington17,5181.5×
Florida16,5210.42×
Minnesota14,9911.79×
Ohio14,0850.78×
Pennsylvania12,7160.65×
North Carolina11,9410.68×
New Jersey11,6450.79×
Georgia11,2500.63×
Michigan10,4390.68×
Virginia10,2980.73×
Wisconsin8,6600.99×
Maryland8,5170.85×
Colorado7,4350.81×
New Hampshire7,3673.21×
Arizona7,2490.61×
South Dakota5,8124.31×
Kansas5,7111.24×
Kentucky5,1930.71×
Idaho4,6561.59×
Indiana4,5550.43×
West Virginia4,3731.61×
Alabama4,2720.52×
Tennessee4,2300.36×
Iowa4,0790.85×
Missouri4,0370.43×
Nevada3,9220.7×
Oklahoma3,2240.5×
Louisiana3,2100.43×
Hawaii3,0471.22×
South Carolina2,9850.34×
Mississippi2,8340.59×
Utah2,7550.53×
Vermont2,7252.66×
Connecticut2,5130.43×
Washington, District of Columbia2,3361.33×
New Mexico2,2360.76×
Arkansas1,7980.37×
North Dakota1,7931.5×
Rhode Island1,7290.93×
Maine1,3290.64×
Montana9450.58×
Alaska8890.71×
Nebraska8090.28×
Delaware6950.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boing Boing audience
BrandAffinityCategory
Mustard seed20×Food & Beverages
Israel3.6×Travel & Leisure
Musée du quai Branly - Jacques Chirac80.9×Arts & Culture
Goop7.8×Internet & Social Media
Wok9.22×Food & Beverages
Jaws7.51×Movies & TV
Kendra Scott3.94×Fashion & Accessoires
John Havlicek18.95×Sports
Google Home7.07×Technology & Electronics
Keala Settle15.34×Movies & TV
Kasik13.04×Travel & Leisure
Alaska1.73×Travel & Leisure
Governor of Michigan6.76×Politics & Society
Chalkidiki37.82×Travel & Leisure
Google Photos2.24×Technology & Electronics
Whataburger1.57×Food & Beverages
Cryptic crossword13.74×Technology & Electronics
3D printing2.24×Technology & Electronics
Morphine (band)7.14×Music & Radio
headspace8.09×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boing Boing audience
TraitClusterScore
Early Adopter MentalityPOWER1.96
IndividualismJOY1.81
SustainabilityBALANCE1.58
TraditionCONSERVATISM1.48
Community OrientationOPEN1.45
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Boing Boing
CountryShare
United States56.5%
United Kingdom6.5%
Canada5.1%

See Boing Boing audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Boing Boing have in United States?

Boing Boing has an estimated audience of 582,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Boing Boing fans?

41.5% of Boing Boing fans are female, 58.5% are male, with an average age of 45.7 years.

Which brands do Boing Boing fans like most?

Boing Boing fans show strongest brand affinity for Mustard seed (20×), Israel (3.6×), and Musée du quai Branly - Jacques Chirac (80.9×) over the country average.

Where do Boing Boing fans live in United States?

Boing Boing fans in United States are most concentrated in California (reach 83,674), Texas (reach 29,802), and New York (reach 24,990). These three regions account for the largest share of the active audience.

What other brands do Boing Boing fans also like?

Beyond Boing Boing itself, the audience over-indexes on Israel (3.6×), Musée du quai Branly - Jacques Chirac (80.9×), Goop (7.8×), and Wok (9.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boing Boing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.