Rascasse Audience Intelligence

Kate Mara Audience in United States

A data profile of the people who buy, follow and care about Kate Mara in United States — modelled from more than twelve digital signal sources. Kate Mara has an estimated audience of 4,069,570 people in United States.

#343among Actor Actress or TV Star in United States#992among Person in United States#883in Movies & TV

The average Kate Mara fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rooney Mara, Zazie Beetz, Jamie Bell, with strongest over-indexing on Rooney Mara (450.81× the country average).

Demographically, the Kate Mara audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kate Mara fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Rooney Mara.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Mara profile in United States.

Audience size
4.1M
in United States
Gender
49.2%♀
50.8% male
Age
39.2
average years
Country rank
#7943
Person in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kate Mara fans

49.2% are female, 50.8% are male, average age 39.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Kate Mara audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.2
Estimated audience size4,069,570
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Kate Mara audience in United States
Age bracketShare%
16-1912%
20-2925%
30-3925%
40-4925%
50+13%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Kate Mara audience comes from United States.

Worldwide audience distribution share by country for Kate Mara
CountryShare
United States47.3%
Germany5.0%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Mara audience in United States is strongest.

Fig. 05

Top regions by affinity

Kate Mara fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.18×
02Colorado~70K1.15×
03Idaho~20K1.14×
04Montana~10K1.14×
05Michigan~100K1.12×
06Iowa~30K1.12×
07Wisconsin~60K1.10×
08Minnesota~60K1.10×
09North Dakota~8K1.10×
10South Dakota~9K1.09×
11Missouri~60K1.08×
12Kansas~30K1.08×
13Nebraska~20K1.08×
14Pennsylvania~100K1.07×
15Ohio~100K1.07×
16West Virginia~20K1.07×
17Oregon~40K1.06×
18Oklahoma~40K1.06×
19Utah~30K1.06×
20Maine~10K1.05×
21Tennessee~80K1.04×
22Kentucky~50K1.04×
23Alaska~8K1.04×
24Vermont~7K1.04×
25Washington~80K1.03×
26Indiana~70K1.02×
27Arizona~80K1.01×
28Connecticut~40K1.01×
29Illinois~100K1.00×
30Massachusetts~70K0.99×
31North Carolina~100K0.97×
32Arkansas~30K0.97×
33New Mexico~20K0.96×
34South Carolina~50K0.95×
35New Jersey~90K0.93×
36Alabama~50K0.93×
37Rhode Island~10K0.93×
38Texas~300K0.92×
39New York~200K0.91×
40Virginia~80K0.91×
41Delaware~9K0.91×
42Louisiana~40K0.87×
43Nevada~30K0.87×
44California~300K0.86×
45Florida~200K0.85×
46Maryland~50K0.84×
47Mississippi~30K0.84×
48Georgia~90K0.82×
49Hawaii~10K0.77×
50Washington, District of Columbia~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Kate Mara, United States
0.73×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Mara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Mara audience
#·InterestCategoryAffinity×
01Rooney MaraMovies & TV450.81×
02Zazie BeetzMovies & TV153.95×
03Jamie BellMovies & TV150.14×
04Billy ElliotMovies & TV53.72×
05Evan Rachel WoodMovies & TV27.30×
06Carl ReinerMovies & TV27.27×
07David DuchovnyMovies & TV26.48×
08Helen HuntMovies & TV24.35×
09Alan TudykMovies & TV22.29×
10Anna CampMovies & TV20.00×
11Casey AffleckMovies & TV20.00×
12Holland TaylorMovies & TV18.97×
13Kristen StewartMovies & TV14.53×
14Anna FarisMovies & TV11.68×
15Dick Van DykeMovies & TV4.85×
16ProfessionBusiness & Career3.95×
17PeacemakerMovies & TV3.68×
18Video on demandMovies & TV3.37×
19SchoolKids & Family3.14×
20SupermanMovies & TV2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Mara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Mara audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
ExtroversionTHRILL1.42×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Mara audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.88×
Quality AwarenessPREMIUM0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kate Mara have in United States?

Kate Mara has an estimated audience of 4,069,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kate Mara fans?

49.2% of Kate Mara fans are female, 50.8% are male, with an average age of 39.2 years.

03

Which brands do Kate Mara fans like most?

Kate Mara fans show strongest brand affinity for Rooney Mara (450.81×), Zazie Beetz (153.95×), and Jamie Bell (150.14×) over the country average.

04

Where do Kate Mara fans live in United States?

Kate Mara fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Mara fans also like?

Beyond Kate Mara itself, the audience over-indexes on Zazie Beetz (153.95×), Jamie Bell (150.14×), Carl Reiner (27.27×), and Alan Tudyk (22.29×) compared to the United States average.

Appendix

Explore more audiences

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See Kate Mara audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Mara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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